Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction.
Jessica Tennant 1 day ago
Nairobi, KENYA — Limited capacity, investment and collaboration are among the challenges facing data communities working towards the Sustainable Development Goals (SDGs) and Africa's Agenda 2063, according to the inaugural Africa Data Revolution Report (ADRR).
2 days ago
The media is at the forefront of generating awareness over environmental issues. It is easy to name influential films like An Inconvenient Truth or note advances made by The Guardian's environmental reporting. But what is often missing from this discussion is the environmental costs of producing media in the first place.
Pietari Kaapa 2 days ago
There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.
Mike Saunders 16 Aug 2017
DAR ES SALAAM, Tanzania - A mobile app and online web portal designed to provide mentorship and learning on the go for girls and women in Africa has been launched by the Tanzania Women of Achievement (TWA).
16 Aug 2017
Ghanaian tech startup, OMG Digital has been called the “Buzzfeed of Africa”, creating multi-media content aimed at Africa's 250 million millennials. It already has monthly aggregated content views of over 90 million on social media and 4.5 million website readers since its launch in 2016.
Louise Marsland 14 Aug 2017