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#InnovationMonth: Mastering innovation and marketing at retail

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it.

By Bandile Ndzishe 27 minutes ago

[Orchids & Onions] Keeping it real drives message home
[Orchids & Onions] Keeping it real drives message home

Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally.

By Brendan Seery 17 hours ago

The pok├Ęball submission.
#InnovationMonth: Using AR and VR for creative recruitment

Augmented and virtual reality (That's AR and VR to the uninitiated) are making big waves in the creative industries - BBDO shows how they can also be used to add fun to your next Millennial recruitment drive.

By Leigh Andrews 19 hours ago

Godllywood's self-help group learns another facet of a spirit of excellence
Godllywood's self-help group learns another facet of a spirit of excellence

Exploring aspects of the virtue of discernment, the Universal Church of the Kingdom of God's (UCKG) Godllywood's self-help group referred to wisdom revealed in the Biblical book of Proverbs, written by King Solomon, to demonstrate the importance of this quality for those seeking a spirit of excellence. The theme of this year's programme is a Spirit of Excellence and each month women are challenged to correct aspects of their lives which do not produce positive results. By amending attitudes and behaviour they can become better people who reflect their position as being Godly women.

Issued by Universal Church of the Kingdom of God 19 hours ago

Reach the right audience at the right time with TimeOne - Programmatic
Reach the right audience at the right time with TimeOne - Programmatic

TimeOne - Programmatic is the transversal division dedicated to programmatic marketing.

Issued by TimeOne Group 20 hours ago

Disney considering bid for Twitter: report
Disney considering bid for Twitter: report

SAN FRANCISCO: The Walt Disney Company is evaluating a potential bid for Twitter, Bloomberg reported on Monday, citing people familiar with the matter.

20 hours ago

Moneyweb losses mount as it creates new businesses
Moneyweb losses mount as it creates new businesses

Moneyweb's net loss for the year to June rose to R4.9m from R3.01m previously. Operating loss was R6.1m and headline loss R4.9m.

20 hours ago

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 1 day ago

Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

By Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Why social media is critical for SA marketers in 2017
Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

23 Sep 2016

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 23 Sep 2016

1,001 better ways to segment your market (than outdated LSMs)
1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target.

By Ross Sergeant 22 Sep 2016

Mike Saunders
#InnovationMonth: How to innovate faster in marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.

By Mike Saunders 21 Sep 2016