Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017.
Litha Communications 21 minutes ago
In a top ten ‘A-list' that includes the likes of Donald Trump, KFC and Pokémon, industry authority Ad Age announced Netflix as its marketer of the year for its highly effective work in 2016. Here's how your brand can follow suit.
Leigh Andrews 1 hour ago
According to The Free Market Foundation, Netflix has arrived in South Africa and its disruption has meant that DStv and M-Net have had to change their approach to package deals. Many DStv customers bemoan the fact that, to get channel 201 (rugby) for example, they have to purchase the full Premium package, which weighs in at a premium price. However, thousands of customers do not watch sport and here Netflix and ShowMax enter the picture.
1 hour ago
In a move to further lower the cost to communicate and increase digital and social connectivity in South Africa, Vodacom announces the launch of Facebook Flex. This is the first of many products to launch under the Vodacom Siyakha platform. Facebook Flex will give customers on the Vodacom network an opportunity to connect with friends and family using the basic version of Facebook for free.
1 hour ago
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 1 hour ago
Brand South Africa is telling the world that the country is open for business through a global campaign on CNN, coinciding with the World Economic Forum taking place at Davos, Switzerland, this week.
3 hours ago
We're currently functioning in the Fourth Industrial Revolution, or Industry 4.0, characterised by digital, physical and biological technologies including: the internet of things, cloud computing, genetics, artificial intelligence, robotics, nanotechnology, 3D printing and biotechnology - all of which have a significant impact on business and economic models, as well as shaping employees of the future.
Stijn Smolders 3 hours ago
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 1 day ago
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017