Litha Communications to manage Schneider Google AdWords campaign
Litha Communications to manage Schneider Google AdWords campaign

Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017.

Issued by Litha Communications 21 minutes ago

(c) Katarzyna Bialasiewicz -
ASA sinks teeth into Aquafresh

It has been exposed in a battle of toothpastes that when it comes to protecting your pearly whites Aquafresh Complete Care is not necessarily better than other brands, as suggested in an advert.

By Roxanne Henderson 44 minutes ago

Nito500 © –
Tips from Netflix for your consumers' on-demand viewing pleasure

In a top ten ‘A-list' that includes the likes of Donald Trump, KFC and Pokémon, industry authority Ad Age announced Netflix as its marketer of the year for its highly effective work in 2016. Here's how your brand can follow suit.

By Leigh Andrews 1 hour ago

Consumers winning as service providers battle for market
Consumers winning as service providers battle for market

According to The Free Market Foundation, Netflix has arrived in South Africa and its disruption has meant that DStv and M-Net have had to change their approach to package deals. Many DStv customers bemoan the fact that, to get channel 201 (rugby) for example, they have to purchase the full Premium package, which weighs in at a premium price. However, thousands of customers do not watch sport and here Netflix and ShowMax enter the picture.

1 hour ago

Vodacom launches free Facebook Flex service
Vodacom launches free Facebook Flex service

In a move to further lower the cost to communicate and increase digital and social connectivity in South Africa, Vodacom announces the launch of Facebook Flex. This is the first of many products to launch under the Vodacom Siyakha platform. Facebook Flex will give customers on the Vodacom network an opportunity to connect with friends and family using the basic version of Facebook for free.

1 hour ago

#BizTrends2017: Future proofing your brand for 2017
#BizTrends2017: Future proofing your brand for 2017

One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.

By Nicole Shapiro 1 hour ago

Hello, Twenty Seventeen!
Hello, Twenty Seventeen!

Issued by Tag 8 2 hours ago

Brand South Africa launches campaign on CNN
Brand South Africa launches campaign on CNN

Brand South Africa is telling the world that the country is open for business through a global campaign on CNN, coinciding with the World Economic Forum taking place at Davos, Switzerland, this week.

3 hours ago

#BizTrends2017: The march for talent 4.0
#BizTrends2017: The march for talent 4.0

We're currently functioning in the Fourth Industrial Revolution, or Industry 4.0, characterised by digital, physical and biological technologies including: the internet of things, cloud computing, genetics, artificial intelligence, robotics, nanotechnology, 3D printing and biotechnology - all of which have a significant impact on business and economic models, as well as shaping employees of the future.

By Stijn Smolders 3 hours ago

Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.

By Deseré Orrill 1 day ago

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 3 days ago

Johanna McDowell
#BizTrends2017: Key advertising industry trends for 2017

Here are our forecast trends for 2017, from IAS:

By Johanna McDowell 12 Jan 2017

Bea Arthur. Image credit © – .
Defending Bea Arthur

It's hard work loving radio. Many in the industry view her as the big-boned, frumpy medium, partial to unfashionable trouser suits with elasticated waists. Essentially, she's Bea Arthur and you will be judged harshly for subscribing to her fan club.

By jenny glover 11 Jan 2017