Screenshot from the ad.
[Orchids and Onions] Liberating ad drives home achievements of the ANC

Brand reputations are often said to be fragile things and it is true that some well-known names have never regained ground they lost when a crisis dented their images.

By Brendan Seery 6 hours ago

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the world

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse (20 billboards and 250 shelters in 2014; followed by 22 billboards and 112 bus shelters in 2015); a campaign that has just rolled out once again in 2016.

By Terry Murphy 6 hours ago

Experts give insight in new report on the cultural connection to brand attraction
Experts give insight in new report on the cultural connection to brand attraction

A new report from the Chief Marketing Officer (CMO) Council, Building Brands That Attract and Engage Fans, taps into expert opinion from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank and Overwaitea Food Group to learn more about how culturally connected brands stay valued, real and relevant with consumers.

6 hours ago

Maximum return on investment for trade visitors at Decorex Joburg 2016
Maximum return on investment for trade visitors at Decorex Joburg 2016

With no fewer than seven halls and over 22,000sqm of exhibition space showcasing the latest décor and design trends, products and services, not to mention an extensive Trade Business Programme, Decorex Joburg 2016 offers the ultimate business forum for trade professionals.

Issued by Thebe Reed Exhibitions 6 hours ago

Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do.

Issued by Brand Alive 6 hours ago

Cwele to fight Icasa spectrum decision
Cwele to fight Icasa spectrum decision

Telecommunications Minister Siyabonga Cwele is taking the Independent Communications Authority of SA (Icasa) to court to challenge its decision to invite applications for spectrum licences from companies wishing to provide mobile broadband wireless access services.

By Genevieve Quintal 7 hours ago

UCKG's groups embrace the call to take action and inspire change every day
UCKG's groups embrace the call to take action and inspire change every day

The annual International Nelson Mandela Day celebrated on Madiba's birthday on 18 July, is more than a celebration of his legendary life and legacy, but a global initiative to honour his values and his dedication to the service of humanity. The call for individual volunteerism encourages everyone to devote 67 minutes to community service to help uplift people, show love and support and make the world a better place for everyone.

Issued by Universal Church of the Kingdom of God 7 hours ago

How Pokémon Go could benefit your business
How Pokémon Go could benefit your business

You've heard of B2B and B2C, but are you ready for O2O? The new online-to-offline trend is lighting up markets across the globe, particularly with the growing Pokémon Go phenomenon.

By Leigh Andrews 8 hours ago

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long.

By Chris Brewer 1 day ago

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

1 day ago

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.

By Boris Dzhingarov, Issued by Monetary Library 22 Jul 2016

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 22 Jul 2016

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

22 Jul 2016