For any campaign, agencies and clients should focus on the marketing objectives and develop strategies to best implement and achieve their goals, suited to their marketing budget. The question is however, what and whose goals are being achieved?
Issued by Powerhouse Advertising 24 Apr 2014 11:09
Following digital successes for other client publications, New Media Publishing brings the latest issue of Ackermans Club magazine to life using the power of augmented reality (AR).
Issued by New Media 24 Apr 2014 11:06
The new Global CEO of Wolff Olins, Ije Nwokorie, has been appointed as the new Design Lions jury president.
24 Apr 2014 10:43
It's been five days of non-stop action since the Rand Show opened its gates on Friday, 18 April... five days of great entertainment and family fun. If you're still deciding whether or not you'll be getting your share of the Rand Show action this year before it all ends on Monday, 28 April, just check out what some of the Rand Show's visitors have had to say about South Africa's biggest consumer show:
Issued by The 2014 Rand Show 24 Apr 2014 10:42
Come Dine With Me South Africa will not be returning for a fourth series. as BBC Worldwide focuses its efforts on a fresh and innovative format to produce in the territory, as part of its commitment to premium content in Africa.
24 Apr 2014 10:33
Just less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry. Having recognised this lack of skills, my focus has shifted largely towards training and mentoring. What I have learned, is that the skills challenge at my company was not mine alone but the entire industry's, and not just locally.
By Andrea Mitchell 24 Apr 2014 07:08
"If the SABC is to be regarded as the watchdog and disciplinarian, then who disciplines the SABC? Surely the intention of the legislature was to answer this question: the CCC (Complaints and Compliance Committee of ICASA) of course" - Judge Neels Claassen in the South Gauteng High Court on 24/1/2011.
By Ed Herbst 23 Apr 2014 08:10
20 years of our #RainbowNation
Issued by FCB South Africa 22 Apr 2014 13:15
Planning five years into your future may seem overwhelming and time-consuming. Few people actually plan their careers, despite the fact that we spend most of our adult lives at work. A well thought-out career plan is a fundamental tool if you are wanting to strategically advance your career, especially in today's volatile economic and business environment.
Issued by GetSmarter 22 Apr 2014 11:01
For the first democratic election 20 years ago, the African National Congress ensured it would not enter the election period without the SABC - for so long a voice of the ruling party - being put into neutral hands. It understood the power of the national broadcaster as the primary source of news and information for most of the country, and its capacity to distort the national debate and influence voting. Now it appears we are entering an election again with the SABC - or at least key elements of it - captive to a ruling party.
By Anton Harber 22 Apr 2014 08:10
But where has it been? It turns out that Mxit has been here all along. Mxit launched seven years ago and everyone who had a cell phone, had Mxit.
By Cari Van Wyk 19 Apr 2014 10:41
Social media - everyone's doing it, but few brands get it right. As with most things in life, everyone has an opinion, and the majority of them aren't necessarily right. Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.
By Gareth Slaven 19 Apr 2014 08:19
In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...
By Zimaseka Njomi 17 Apr 2014 08:58
