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The five golden rules of loyalty- the TLC Marketing perspective - TLC Marketing Worldwide
The five golden rules of loyalty- the TLC Marketing perspective

"Ask not what your customers can do for you. Ask what you can do for your customers", this was one of the five golden rules of loyalty communicated by Preneshen Munian Agency Director of TLC Marketing Africa to delegates who attended the annual Brand equity and Customer Loyalty conference is Johannesburg last week.

Issued by TLC Marketing Worldwide 31 Mar 2015 10:34

New tool reveals hidden shape of brand social media networks - Kagiso Media
New tool reveals hidden shape of brand social media networks

Market research agency KLA, has partnered with the Connected Action Consulting Group in Silicon Valley, to launch a cutting-edge tool that allows businesses to understand the shape and nature of their brand's presence in social media networks. The Social Media Network Optimisation (SMNO) tool provides insights into the quality of the conversations within a brand's social media network enabling brand custodians to pro-actively manipulate this space to their advantage.

Issued by Kagiso Media 31 Mar 2015 09:49

Five 'annoying' questions we ignore because we are too busy with day-to-day survival - UCT Graduate School of Business
Five 'annoying' questions we ignore because we are too busy with day-to-day survival

Business leaders need to be open to being challenged if they want to succeed in an era of low growth, says UCT GSB Professor Walter Baets.

Issued by UCT Graduate School of Business 31 Mar 2015 09:19

'Lokal' newswire launches with Ole! Media Group
'Lokal' newswire launches with Ole! Media Group

Another newswire service has launched in South Africa. SA-Lokal News Network will be run by the Association of Independent Publishers in collaboration with The Ole! Media Group (OMG). The syndicated digital news service seeks to make local news available to more publishers, enabling easier access to information about what is happening on the ground in communities across the country.

31 Mar 2015 08:01

SABC News to scrap bulletins in Afrikaans, vernacular languages?
SABC News to scrap bulletins in Afrikaans, vernacular languages?

NEWSWATCH: SABC News is reported to be doing away with bulletins in Afrikaans and other vernacular languages, reports Thinus Ferreira, in Channel24...

30 Mar 2015 10:13

How much is an idea worth?
How much is an idea worth?

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

By Chris Brewer 30 Mar 2015 08:50

Nafisa Akabor
The top five on-the-go admin apps

Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device. We've tried and tested the best productivity apps available and found the five most simple, useful and efficient.

By Nafisa Akabor 27 Mar 2015 14:31

Finalists in 2015 Discovery Health Journalism Awards
Finalists in 2015 Discovery Health Journalism Awards

The finalists for the 2015 Discovery Health Journalism Awards have been announced, following the review by the independent judging panel, which included Convenor of the panel, Professor Tawana Kupe, Dr Bavesh Kan, Siki Mgabadeli, Nicola Christofides and Anna-Maria Lombard.

27 Mar 2015 08:58

Clarkson slips a gear
Clarkson slips a gear

NEWSWATCH: The BBC has fired Jeremy Clarkson from top-rated petrol-head show, Top Gear, reports The Daily Beast ...

26 Mar 2015 06:52

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa."

By Al Mackay 25 Mar 2015 10:59

2015 MTN Radio Awards finalists announced
2015 MTN Radio Awards finalists announced

It's official; the finalists for the 2015 MTN Radio Awards have been selected. It took the adjudication panel approximately 2,500 hours of listening to submissions to complete the process of adjudicating and scoring all the entries, to determine the best of the best in South African radio.

25 Mar 2015 08:36

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

DJ Sbu and the fake Forbes cover
DJ Sbu and the fake Forbes cover

NEWSWATCH: DJ Sbu is in hot water for a fake Forbes magazine cover that promotes the man himself and his energy drink, reports ZAlebs...

24 Mar 2015 06:58