In my opinion, for most brands, one of the things that are keeping them awake at night is longevity. More entities are entering the market place. They're hungry and gunning for your breakfast, lunch and supper. If you slip, you're gone.
James Maposa 2 hours ago
In 2017, UK advertising expenditure grew 4.6% to reach £22.2bn for the eighth consecutive year of market growth, according to the Advertising Association/Warc Expenditure Report.
3 hours ago
Earlier this month, Adrian Ephraim joined public relations and integrated marketing agency Irvine Partners as director of strategy. This comes after Jeanine Cameron's appointment as MD in 2016.
Jessica Tennant 3 hours ago
In 2017, with the help of Brand inc, Nashua was hunting for a unique sponsorship model that ticked all the right boxes: social upliftment, community engagement and a driver of business goals. Along came the innovative ShadowBall and a "high-fit" sponsorship was born called the Nashua Rugby Skills Project (NRSP).
Brand inc 5 hours ago
Acquisition expands Meltwater's ability to incorporate online news and data with social media analytics in one robust platform
Meltwater 5 hours ago
East Coast Radio Family Day, in partnership with African Bank, will bring together some of the best family-friendly activities and entertainment on offer, on Saturday, 26 May, at Ushaka Marine World Wet and Wild. From fun at the wet 'n wild, to dedicated kids' zones, dolphin shows and live music from some of South Africa's best musicians, this exciting day out will have something for everyone in your family.
East Coast Radio 6 hours ago
As a small business, you may not think you need to pay much attention to public relations (PR). However, when it comes to branding, marketing and promoting your company, PR is one of the most important tools to help get you the right type of attention for your business. Public relations can provide legitimacy for a business, and that's especially important for a small business that may not have a lot of brand awareness.
mamahlatse marokane 3 days ago
It's not often that my #FairnessFirst column is about an event I've covered, but there is always a first time - this is it! 'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter - the first in Africa and 42nd across the world - at the Red & Yellow Creative School of Business in Salt River...
Leigh Andrews 3 days ago
Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes.
Andy Walker 20 Apr 2018