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[CEM Africa Summit] CGC: The new consumer economy
[CEM Africa Summit] CGC: The new consumer economy

Today, effective marketing is all about making use of user- or consumer-generated content. Here's how to get over the initial fear of doing so and trusting consumers to be your brand advocates...

By Leigh Andrews 30 Jul 2015 06:00

Why now is the time to make that new product
Why now is the time to make that new product

If you're contemplating a move into e-commerce, then you should know that it's a great time to get into the market...

By James White 29 Jul 2015 14:00



[Behind the Selfie] with... Alistair Mokoena
[Behind the Selfie] with... Alistair Mokoena

This week, we find out what's really going on behind the selfie with Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg...

By Leigh Andrews 29 Jul 2015 14:00

African ICT Infrastructure Fund closes at $200 million
African ICT Infrastructure Fund closes at $200 million

Convergence Partners announced the successful close of its Convergence Partners Communication Infrastructure Fund (CPCIF), with capital of over $200 million, making it one of the largest funds dedicated solely to ICT infrastructure in Africa...

29 Jul 2015 14:00

Open a candybox for Women's Day
Open a candybox for Women's Day

Candystick, a secure online site that makes it easier and stress-free for businesses to collect money for donations, is encouraging businesses of any size - small and large - to open up a candybox for a woman's charity of their choice...

29 Jul 2015 13:55

The Shuffle Age: Global music fans unplugged - Havas Worldwide
The Shuffle Age: Global music fans unplugged

Havas Sports & Entertainment's second edition of its FANS.PASSIONS.BRANDS study reveals that:

Issued by Havas Worldwide 29 Jul 2015 13:49

[CEM Africa Summit] Social customer engagement as a social business enabler
[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00

The rural problem
The rural problem

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00

South African retailers are missing massive profit opportunities - Chris Moerdyk
South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.

Issued by Chris Moerdyk 28 Jul 2015 12:02

[CEM Africa Summit] Employee satisfaction = customer satisfaction
[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00

Programmatic buying comes to South Africa
Programmatic buying comes to South Africa

When technology and advertising converge, the result is programmatic buying...

27 Jul 2015 14:00

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.

By Louise Marsland 24 Jul 2015 10:46

[Content Marketing] Content marketing spend increases globally
[Content Marketing] Content marketing spend increases globally

80% of B2C marketers rate social media content marketing as the most effective.

By Louise Marsland 23 Jul 2015 08:21