Most commented Media news in South Africa

Make your digital strategy a reality

ITWeb's Digital Economy Summit 2016 (endorsed by the CIO Council of South Africa) will give you practical and tangible guidelines on how your organisation can become a disrupter by turning your digital strategy into a reality. If you want to build a roadmap for a successful digital business attend ITWeb's Digital Economy Summit in October.

Issued by ITWeb Events 2 days ago

Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

By Josephine Buys, Issued by IAB South Africa 2 days ago

L'Oreal sharing beauty with all

XZIBIT produced a digitally engaging exhibition environment for L'Oreal at the 60th edition of The Global Summit of the Consumer Goods Forum, which took place at the CTICC.

Issued by XZIBIT Experiential Marketing 2 days ago

Canon impresses at Photokina 2016 in Cologne

Within minutes of the doors opening to the public at Photokina 2016 in Cologne, thousands of visitors streamed in to get a glimpse of the latest innovations and technologies on display. With Photokina only happening every two years, record visitor counts are expected to attend this year.

Issued by Canon SA 2 days ago

Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

2 days ago

Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 2 days ago

Genevieve Nash joins Vicinity Media

Vicinity Media has announced that digital specialist and industry leader Genevieve Nash has joined the fast-growing location-based mobile advertising network.

Issued by Vicinity Media 2 days ago

Good Night Drink just got renewed with 25% less sugar

Spring is a time of phenomenal renewal. The earth reawakens from her slumber and explodes with new life.

Issued by Student Brands 2 days ago

Union resists bid to give Motsoeneng new job

The Broadcasting, Electronic, Media and Allied Workers Union (Bemawu) has vowed to challenge any decision to keep Hlaudi Motsoeneng at the SABC as the board of the public broadcaster scrambles to keep him in his position.

By Bekezela Phakathi 2 days ago

#InnovationMonth: Firestarters igniting business creativity

Ignite! is a session of TED-style turbo-charged talks with an innovative twist, set to end off the 2016 SABC Education Innovation Summit with a definitive bang later today. Here's what you can expect from a few of this year's 'firestarters' (that's Ignite! lingo for speakers at the event)...

By Leigh Andrews 2 days ago

Flying with the Germans: Lufthansa airs fun new commercial

Lufthansa has launched a new image campaign with a fun and entertaining new TV commercial bearing the slogan "More than just a good flight." In addition to the commercial, a digital special edition of the Lufthansa magazine will form the core of the integrated campaign.

2 days ago

1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target.

By Ross Sergeant 3 days ago

#InnovationMonth: How to innovate faster in marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.

By Mike Saunders 21 Sep 2016

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