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SA's favourite Facebook page...
SA's favourite Facebook page...

Which brand in South Africa holds the enviable position as having the best Facebook page in the country? This is a critical question all social media planners and managers should ask themselves when planning their strategies. HaveYouHeard's joint managing director, Jason Stewart, takes you through his thinking when he's asked the same question by a client...

By Jason Stewart 22 Dec 2014 14:30

#TrySomethingNew with Fuze tea
#TrySomethingNew with Fuze tea

Fuze tea recently launched the #TrySomethingNew challenge across social media, and invited consumers to make this philosophy their New Year's resolution.

22 Dec 2014 14:28

Mike Jones
Planned spontaneity

When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes of fame is now a five-second Vine or when a brand's reputation goes from hero to zero in one day, agility and spontaneity is key.

By Mike Jones, Issued by NATIVE VML 22 Dec 2014 13:45

Standard Bank gets #appy and awarded by turning to customer-centric marketing
Standard Bank gets #appy and awarded by turning to customer-centric marketing

You might have noticed 'Standard Bank' storylines woven into Isidingo, Muvhango and Isibaya this year. This wasn't just a happy coincidence but rather a well-thought out strategy, which also saw the launch of a new Standard Bank-specific radio soapie called Iketsetse-Zenzele or Do It Yourself, broadcast on SABC and community radio in 10 languages...

By Leigh Andrews 22 Dec 2014 08:58

Daniel Schmidt
Which social channels are right for your brand?

With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen. If you run a business and you aren't embracing the public on social media, your audience is sure to be entertained by brands more slick and streetwise than your own.

By Daniel Schmidt 18 Dec 2014 11:39

The elephant in the room is Julius
The elephant in the room is Julius

If I had to award a prize for the marketer of the year, that prize would go to Julius Malema and his Economic Freedom Fighters (EFF)...

By Walter Pike 18 Dec 2014 07:31

Six of 2014's top buzzwords
Six of 2014's top buzzwords

Every year this is one of my favourite lists: the top buzzwords for the year, which have saturated the interwebs as well as our conversations.

By Ilse van den Berg 18 Dec 2014 07:00

Why a translation app isn't the answer for your business
Why a translation app isn't the answer for your business

Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation. So when you are at a business lunch in China, you can figure out what the menu is about so the meeting can stay about business and not the fact that you can't tell the pork from the turtle on the menu.

By Ian Henderson 17 Dec 2014 07:24

NATIVE VML appointed as lead digital agency for BMW - NATIVE VML
NATIVE VML appointed as lead digital agency for BMW

NATIVE VML is thrilled to have been appointed as lead digital agency for BMW following an industry-wide pitch for the account.

Issued by NATIVE VML 15 Dec 2014 13:02

Lions Super Rugby Team becomes Emirates Lions
Lions Super Rugby Team becomes Emirates Lions

Emirates has signed a five-year sponsorship with Lions Super Rugby team and have naming rights to the Lions home ground Ellis Park in Johannesburg.

15 Dec 2014 12:37

DA: Zuma must suspend Ellen Tshabalala now
DA: Zuma must suspend Ellen Tshabalala now

Gavin Davis, the DA's Shadow Minister of Communications, says Jacob Zuma needs to suspend Ellen Tshabalala immediately...

15 Dec 2014 09:07

SAA provides specially developed children's magazine
SAA provides specially developed children's magazine

In partnership with the Nal'ibali national reading-for-enjoyment campaign, SAA will offer passengers travelling with children, and unaccompanied minors, a specially developed magazine containing two children's stories written by local authors, fun literacy activities, and a holiday 'reading passport' with challenges to keep them mentally stimulated and entertained throughout the school break.

15 Dec 2014 08:49

Defensive strategy in a game challenger brands are doomed to lose
Defensive strategy in a game challenger brands are doomed to lose

Although I've spent many years in advertising, I don't attend ad industry events as frequently as before...

By Walter Pike 15 Dec 2014 06:00