Team Meropa
Bringing Holmes the communication accolades with Meropa

Back in April, SA's largest independent national public relations consultancy, Meropa Communications, was again included in The Holmes Report's global annual ranking. Agency managing director Patrick Gearing weights in.

By Leigh Andrews 9 hours ago

The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others.

By Chris Brewer 1 day ago

Thebe Ikalafeng, brand and reputation expert, at 2017 African Utility Week
#AUW2017: Why utilities need to build better brands

The ever-vibrant and inspirational Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week. His key message was that the utilities sector across the continent needs to start building great brands and, in turn, deliver on the promise of those brands.

By Sindy Peters 19 May 2017

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Allan Gray lets go of Ogilvy & Mather Cape Town

NEWSWATCH: Allan Gray has let go of ad agency, Ogilvy & Mather Cape Town, effective 31 July, and is in the process of appointing a new agency to manage the account. The new agency and the reasoning have not yet been disclosed.

19 May 2017

Viorel Sima © –
Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers.

By Leigh Andrews 19 May 2017

Dejan Bozic © –
#Samra2017: Questions to help you uncover fake news

‘Fake news' was a hot topic at the annual Samra conference held earlier this week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news.

By Leigh Andrews 19 May 2017

Shield, Chelsea Football Club partnership announces fan competition
Shield, Chelsea Football Club partnership announces fan competition

Following the announcement of a partnership between Shield and the Chelsea Football Club, Shield has set out to find South Africa's best aspiring soccer star and give him the opportunity to spend a day training with Club's coaches at the team's training ground in Cobham to see what it takes to play like a champion. In addition, one lucky fan will win a Chelsea FC dream trip to watch the first team training and meet the team at the Cobham Training Centre.

17 May 2017

Relevant retail research analysis at annual SACSC conference
Relevant retail research analysis at annual SACSC conference

Stakeholders forming part of the broader shopping centre and retail industries are gathering at The Maslow Hotel in Sandton today for the annual South African Council of Shopping Centres (SACSC) Research Conference. Sponsored by Cushman & Wakefield Excellerate, this year's event boasts a stellar line-up of speakers seeking to highlight, dissect and analyse industry trends affecting business's bottom line.

By Lauren Hartzenberg 17 May 2017

Screengrabs from the ad.
#OrchidsandOnions: Songs in the key of family life... another Volkswagen hit

My aunt used to say, years ago when my children were small, that I would wish I could “just put a brick on top of them to stop them growing”...meaning that your kids become adults in the blink of an eye - and then you wish you had paid more attention when they were cute.

16 May 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO!

By Dave Nemeth 16 May 2017

Mark1 launches new website
Mark1 launches new website

We are proud to launch our new and improved website today! www.mark1.co.za was designed by Mark1 Labs in collaboration with the Cape Town-based ‘Go Responsive' team.

Issued by Mark1 16 May 2017

Posiive Dialogue Communications team
#Prisms2017 winners: Positive Dialogue Communications

The Public Relations Institute of South Africa's (Prisa) Prism Awards is Southern Africa's premier awards for public relations excellence. The Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes and strategies that showcase successful public relations campaigns.

By Juanita Pienaar 16 May 2017

Dan Mace joins Egg Films
Dan Mace joins Egg Films

Dan Mace, last year's CFP-e/Shots Young Directors Awards winner from Africa, has joined Egg Films and hit the ground running, going straight into a YouTube campaign with producer Vjorn du Toit.

Issued by Egg Films 16 May 2017