Five simple Instagram marketing ideas

Instagram is all about pictures. Models, gourmet businesses and a few others have taken advantage of this visual-inspired social media platform to grow their brands.

By Adeniyi Ogunfowoke 5 hours ago

Why you need a social media professional
Why you need a social media professional

January is over and it was a month filled with social media blunders, ridicule and public outcry. Individuals posted content on their private social media accounts and because of their ties to current or past employers opened those employers up to reputational risk.

By Hugo Venter 7 hours ago

© Oliver Sved – 123RF.com
Do you want to be a trend forecaster?

It's actually pretty easy(ish), but shh, don't tell anyone!

By John Sanei 8 hours ago

African Genius scholarship recipients announced - UCT Graduate School of Business
African Genius scholarship recipients announced

The MTN Solution Space at the UCT GSB announces the class of 2016

Issued by UCT Graduate School of Business 8 hours ago

Wearables in the workplace
Wearables in the workplace

Wearable tech is a huge trend and everyone is talking about it, but have you thought of what it means for the workplace - the positives include flexible working hours, fitness incentives, lower health insurance premiums and free health screening/annual health check, but wat about the negatives? Such as sharing your data with your employer?

By Danette Breitenbach 9 hours ago

Online business portal a boost for SME employment - Amorphous
Online business portal a boost for SME employment

Over the last four years Harambee Youth Employment Accelerator has become renowned for connecting corporate employers seeking entry-level talent with young, high-potential work-seekers who are currently locked out of the formal economy. To date, it's achieved far-reaching impact by helping 20,000 young people into jobs across 200 of South Africa's top companies, and is now expanding into the small and medium-sized enterprise (SME) market. With the launch of an online business portal designed to facilitate streamlined and de-risked employment, Harambee's Business Portal offers unique and tailored value to SMEs.

Issued by Amorphous 9 hours ago

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer 2 days ago

RADAR's not-so-new kids on the block
#DesignMonth: Not-so 'Under the Radar'

There's a not-so-new agency in (Cape) Town. It sees the whole of 2015 as a highlight as it's the year it moved into new offices in both Rose Street, Bo Kaap and Maboneng, Johannesburg. It also won new clients in Visa, Bacardi and DGB, entered and won its first Loerie, welcomed many new faces through their doors and launched a new website. Here's why RADAR's set to be the pulse of the local brand design industry.

By Leigh Andrews 5 Feb 2016

10 start-up decisions you'll never regret
10 start-up decisions you'll never regret

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate

By Thabiso Thantsha 5 Feb 2016

Ashley Knight
Three ways to use Instagram hashtags

If Instagram's your jam, but you're pretty much lost in the dark and find yourself hazarding a huge guess on how to use those hashtags effectively to grow your company's following, you're in luck.

By Ashley Knight 5 Feb 2016

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space.

By Richard Lord 4 Feb 2016

Nadia Boucher Coombe, head of marketing for 24.com and Tseliso Rangaka, executive creative director at Ogilvy & Mather Cape Town
Doing work to be proud of

The latest radio and TVCs from Ogilvy for Careers24 are something to be proud of - highlighting the awkward scenarios that can arise when you're asked 'So what do you do?' They punt the point that you really should only do work you're proud of. If not, it's time to hit the job market - again.

By Leigh Andrews 4 Feb 2016

#DesignMonth: Fashion forward with Leah Misika
#DesignMonth: Fashion forward with Leah Misika

Leah Misika is the founder and managing director of La Mode Fashion. She's a design creative whose love for fashion and background in retail management makes for a well-balanced integration of disciplines.

By Beverley Klein 4 Feb 2016