Photo by Al Nicoll / 2018 Loerie Awards /
#Loeries2018: ALL THE WINNERS!

The full list of winners for the 40th Annual Loerie Awards, which concluded on Saturday, 18 August 2018 at the Durban ICC, have been announced. Congratulations to all!

14 hours ago

What makes a great B2B marketer?
What makes a great B2B marketer?

Strong Business-2-Business (B2B) marketers are a rare breed. I've met many of them globally and over the years I've noticed a few characteristics that sets the strong, talented and effective ones apart from the rest. In order to analyse what makes them outstanding B2B marketers though, we need to accept a harsh reality that I see time and time again in B2B environments.

By Warren Moss 2 days ago

Twitter Lite.
Twitter Lite now available in over 45 countries

Twitter announced on Monday, 13 August 2018 that it has expanded Twitter Lite to 21 more countries including five countries in Africa. The company also revealed that Lite now supports push notifications and threaded Tweets.

3 days ago

Onilude and Opoku at the 2018 Cannes Lions Festival of Creativity.
Wave goodbye to 'pale, stale, male' industry events with WiM Africa

All the information you need on the launch of Women in Marketing (WiM) Africa through their Loeries Masterclass today, as well as how this serves as an opportunity to showcase what 21st Century Africa looks like to the rest of the world, through the transformative creativity and innovation that comes from the continent, the African stories that can resonate with anyone and the world-class work being done here.

By Leigh Andrews 3 days ago

#FairnessFirst: Code-switching and dealing with queen bees in the workplace
#FairnessFirst: Code-switching and dealing with queen bees in the workplace

The negative impact of code-switching and tokenism, why females speak almost three times as many words a day as men and how to deal with queen bees in the workplace were hot topics at the most recent Future Females Cape Town morning session. Here's what you missed!

By Leigh Andrews 13 Aug 2018

Bonnie Horbach, Dutch CG in Cape Town and founder of Inspiring Fifty SA.
#InspiringFiftySA: Cocreating a brighter female tech future

Bonnie Horbach is a true Jill of all trades. She's been the Consul General of the Kingdom of the Netherlands, based here in Cape Town, for the last five years, and spearheaded passion projects the likes of Inspiring Fifty SA, with the second round of winners announced last night. Here, she explains the importance of encouraging more females in the Stem professions and why she says, "there's something special going on in Africa"...

By Leigh Andrews 9 Aug 2018

The secrets behind Israel's rise as a 'Startup Nation'
The secrets behind Israel's rise as a 'Startup Nation'

TEL AVIV, Israel - For but a sliver of land in the Middle East, with a population below 9 million, you'd never guess that Israel has the second largest number of companies on the Nasdaq, after China. It's also surprising to learn that it harbours the highest density of startups per capita in the world, leading to it now running with the moniker of 'Startup Nation'.

By Lauren Hartzenberg 8 Aug 2018

Why you need to draw the line at agencies that are not internal communications specialists
Why you need to draw the line at agencies that are not internal communications specialists

As we move into a communication world where high expectation, low marketing budgets and growing competition is the order of the day, the communications pool of public relations, below-the-line, integrated, above-the-line and digital agencies are scrambling to assert themselves in the new pecking order. Suddenly every agency is a social media expert, knows how to make your company "future fit" and has an iron-clad grasp of how AI will shape your workplace and industry. Even if you milk cows for a living... Willing to wage your entire media budget on that? Don't think so.

Issued by icandi CQ 7 Aug 2018

The Absa brand shambles
The Absa brand shambles

So, ABSA or Absa has had a long, long-awaited rebrand. The first one was an unloved baby in the first place, but they had the constraints of lumping together a ragtag group of irrelevant Apartheid era banks so they were given a pass. Here is a nice brand history for those of you who want to know a bit about the original rebrand by the pioneering brand master Anthony Swart.

By Nicholas Kuhne 1 Aug 2018

Is your site mobile-friendly?
Is your site mobile-friendly?

There's a good chance you're reading this article on a smartphone - 52.2% of all website traffic worldwide was generated through mobile phones in 2018.

By JG Bezuidenhout 27 Jul 2018

Chris Moerdyk
12 months and counting - if you need my help

Round about this time next year, I will be retiring gracefully and shutting down what has been a very rewarding and successful marketing consultancy for the past 21 years.

By Chris Moerdyk, Issued by Chris Moerdyk 26 Jul 2018

Learn how to express yourself in an African, Asian or European language
Learn how to express yourself in an African, Asian or European language

Living in a country with 11 official languages, it's important to be open to learning new languages and how to communicate with those around us, and why stop there? Learning a new language will open you up to a new world of opportunities and experiences, whether you want to enhance your career, travel, or if you are purely after personal enrichment, Wits African, Asian or European (AAE) language short courses focus on teaching you how to communicate in real-life situations. Course modules also cover the cultural aspects of the languages and will help you feel at ease when speaking to others in their native language. Start learning a new language today!

Issued by Wits Language School 23 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience, from initial research through to completing their purchase.

By Lynette Hundermark 20 Jul 2018