#Loeries2016: Loeries rankings with Ogilvy

[Leigh Andrews] The Loeries rankings are in, so I chatted to some of this year's top ranked creatives post-celebrations, including some of Ogilvy SA's dream team...

What is your strategy in this digital world?

[Dean Rajh-Gopaul] We have moved on from asking "what is your digital strategy?" to "what is your strategy in a digital world?" The answer is, obviously, not nearly as simple as some make it out to be...

How South African insurers are missing the Facebook boat

[Nick Paul] In the digital world, the insurance industry enjoys some of the most expensive marketing costs, particularly when it comes to SEM channels like Adwords...

Evaluating the app-opportunity

[Lynette Hundermark] "There's an app for that" is one of the most common phrases exchanged amongst smartphone owners. From hailing a taxi...

Growing from strength to strength

[Danette Breitenbach] With the Advertising Media Association of Southern Africa (AMASA) Awards shortlist released and the awards function taking place on 25 October, the excitement is mounting...

NT Live theatre available on the big screen

[Daniel Dercksen] Theatre lovers are in for a treat Cinema Nouveau's next two broadcasts from National Theatre Live...

#BeyondRetail2016: Readying for retail saturation or a complete revolution?

[Leigh Andrews] E-commerce is set for more uptake, but traditional retailers need not worry about a loss of overall sales as a result. Here's how they can avoid extinction by keeping ahead of retail trends...

Elevating SA digital agencies' specialist skills to world-class levels

[Andre Steenekamp] South African brands expect their digital agencies to deliver industry specialist skills that compare favourably to the international market. Getting this right demands closer relationships between brands and agencies...

In defence of the often maligned creative

[Damon Stapleton] When I got into this business 20 years ago, creatives and creative departments were always called the crazy ones. We were portrayed as necessary yet unpredictable...

#TRENDING: Canadian campaign gives US neighbours "virtual hugs"

[Louise Burgers] #TRENDING: A brilliant social media advertising campaign from Canada which made Americans cry, reports Louise Marsland...

Retailers need to accept that omni-channel buying is growing rapidly

[Victor de Kock] Today's customers hop from researching products on their smartphones to viewing them in-store to ordering online without missing a beat. Technology today touches nearly every aspect of consumers' buying decisions, from researching which product to buy to paying for it...

Warm up to cold calling and yield better results for your agency

[Johanna McDowell] In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...

Improving the relationship between data analysts and marketers

[Mike Saunders] Data analysts and marketers historically have not needed to work closely together... today, that has changed. Data analysts have become some of the most valuable people in your marketing team...

#TEDxCT: Are you listening?

[Beverley Klein] Just like the adrenalin and anticipation you feel before going on a rollercoaster, so were the TEDxCapeTown speakers waiting to present their talks to an excited audience on 15 October at Ratanga Junction...

Fly with the eagles and trot with the elephants

[Brian Berkman] Combining an aerial safari by private helicopter with a horse-ride through one of the world's last true remaining wildernesses, the excursion offers a new way to explore...

#BeyondRetail2016: Prepare for self-service and personalised promotions

[Leigh Andrews] Two retailers delighted attendees at this year's Beyond Retail event by speaking of what may sound like futuristic plans but in reality is already on offer locally - the self-service checkout and the true power of private label products...

#APE2016: Fostering trade and development through port business hubs

[Cari Coetzee] We spoke to Aruna Bunwaree-Ramsaha, deputy director general, Mauritius Ports Authority, about the development of business hubs close to ports and what these hubs mean for trade and...