Nick Paul

Founder of Funda Social, a social media training, strategy & management company
Location:Cape Town, South Africa


I started out in the world of social media growing Africa's largest Online Travel Agency, Travelstart's presence from just around 1500 followers to over 3 million across the globe, a community which was also one of the most highly engaged in the industry. A creative problem solver who values honest marketing, I believe in demystifying what happens on social so that businesses are more clued up as to how they're achieving their goals.
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Current employment

Funda Social
How South African insurers are missing the Facebook boat

In the digital world, the insurance industry enjoys some of the most expensive marketing costs, particularly when it comes to SEM channels like Adwords...

By Nick Paul 20 Oct 2016

South African retailers fall short on social media

When it comes to retail service, every South African knows that sometimes this can leave a lot to be desired. There are few better ways to gauge just how serious a company is about engaging its customers on service-related issues than by checking out its social media accounts...

By Nick Paul 20 Jul 2016

Festive flights: who soared and who was grounded on social media

If engagement on Facebook is anything to go by, it looks like Mango was a clear winner...

By Nick Paul 16 Mar 2016

Missed opportunities for SA car brands on social media

What's the point of being on social media as a business? Well obviously, it's because your customers are there...

By Nick Paul 3 Feb 2016

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