Thoughts on directing the new Hippo.co.za TVCs

[Glen Bosman] It was a huge privilege and a massive challenge for me, as part of the Catapult.tv team, to be offered a shot at directing the New Hippo "comparison don'ts" campaign...

Challenging the new normal

[Christian von Selle] The times of high single digit growth in emerging market seem to be over. At least for now. Major economies are slowing down, commodity prices are decreasing...

Virgin 'Activism': A moving fitness campaign

[Leigh Andrews] When your marketing and advertising teams gel well, you get campaign magic. The well-timed Virgin Active 'Get off your ass' campaign is proof of this, particularly its gif-based social media aspect...

[BizTrends 2016] Paving the way for auto innovation

[Jeff Nemeth] The automotive industry is undergoing a fundamental change which is being driven by cost factors, political and economic conditions, population and traffic congestion, and environmental concerns...

[BizTrends 2016] Media trends 2016

[Brendan Seery] In the late 1990s, Bill Gates wrote a book predicting where technology would take humankind in the following decade. Just under 20 years later, few of his predictions have come true...

How to stop visitors in their tracks and take a bow on your website

[Gordon Barker] Website content as we are all aware is the critical aspect to SEO (search engine optimisation), but what is the next big thing on the web? No, it's not social media - it is your own website...

Shaun Duvet chats Ultra

[Ruth Cooper] With the 'ultra' EDM bunnies trembling in anticipation for the forthcoming Ultra South Africa, we thought it best to get in touch with DJ Shaun Duvet, the man behind the marketing scene, to find out what this year's party-goers will be flipping their lids for.

Disappearing brands

[Neil Hart] The world does not long for more advertising. Recently Instagram tested its first advert in the app's photo feed. The comments that followed were entertaining, ranging from "I'm leaving Instagram" to "there goes the neighbourhood"...

Nine habits you need for social media success

[Amanda Patterson] If you are trying to create more awareness for yourself, your product, or your business, you should be creating an online presence. Many people try and then give up...

[NewsMaker] Nitesh Matai - GM at Nu Metro Cinemas

[Louise Burgers] Nu Metro Cinemas has a new general manager in Nitesh Matai, who was promoted from marketing executive in December...

[Secrets of Success] Gloo@Ogilvy - A merger for future growth

[Ann Nurock] In November last year, Gloo@Ogilvy was named Digital Agency of the Year at the Financial Mail Annual AdFocus Awards...

Seeing 2016 in full-colour with Grey Trends

[Leigh Andrews] ICYMI, the 2016 edition of Grey Trends is out, bursting with facts and foresight on what to expect from the next few months...

Towards multisensory brands

[Dora Jurd] As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

Brands, here's why you should care about 'woke Twitter'

[Sarah Britten] Woke Twitter could bring down your campaign and cause severe reputational damage. Here's why this audience should be considered as an essential part of the strategic and creative process...

Savas creates a blonde beauty

[Kim Lawrence] As I walked into the Savas hair salon my nerves were in a rollercoaster of excitement as the realisation began to kick in that when I walked out I would no longer be a brunette, and this would be the last time I would look into the mirror and see those dark tresses.

Seven requests travel writers hate

[Phindiwe Nkosi] While the masses are hustling in corporate offices or stuck in traffic, the travel writer could be waking up to a song of a bird s/he has never heard before...

Is 2016 the year that...

[Gil Sperling] With the demand on marketers to deliver, 2016 will require that service providers upscale their technology to be able to deliver multivariate campaigns across platforms in real time...