 | MARKETING & MEDIA
[Leigh Andrews] Pondering Panda's new CEO Diane Gantz hit the new role running with a talk at the recent annual SAMRA conference, based on her paper titled: Sampling - The Acid Test... |
 | MARKETING & MEDIA
[Roxana Bouwer] It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing... |
 | MARKETING & MEDIA
[Sibongile Lehloo] Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered... |
| MARKETING & MEDIA
[Leigh Andrews] Make sure your mobile app strategy is more business-centered than merely tech-only or miss out, says OutSystems director Craig Terblanche... |
 | MARKETING & MEDIA
[Gordon Barker] Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"... |
 | MARKETING & MEDIA
[Danette Breitenbach] I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered... |
| MARKETING & MEDIA
[Roxana Bouwer] No one has the time or resources for the 'spray and pray' approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information... |
 | HUMAN RESOURCES & MANAGEMENT
[Sophie Baker] Most of our communication nowadays is conducted via email. The speed, convenience and low cost make it the logical choice when compared to traditional forms of communication like letters or even phone calls... |
 | FINANCE & INSURANCE
[Madelein Taljaard (van der Watt)] By starting a business, you're helping to create jobs, contributing towards skills development, and even inspiring other entrepreneurs... |
 | IT & TELECOMMUNICATIONS
[Jonas Thulin] While a plethora of new payment solutions are coming to market, businesses should be cautious about moving to new solutions just for the sake of it... |
 | TOURISM, TRAVEL & HOSPITALITY
[Brian Berkman] Curmudgeonly. That's what I've become... |
| MARKETING & MEDIA
[Leigh Andrews] A speaker who took the time to Google each conference attendee's website, an Instagram-friendly plate and the importance of learning to unlearn are some of my Business of Design highlights... |
 | MARKETING & MEDIA
[Chris Brewer] Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business... |
 | MARKETING & MEDIA  [Andy Reid] When I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders...
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 | MARKETING & MEDIA  [Bonnie Ramaila] The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...
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 | CONSTRUCTION & ENGINEERING
[Nicci Botha] Nuclear energy has always been the proverbial bogeyman when it comes to power supply. Mention the subject and Three Mile Island, Chernobyl and Fukushima are immediately thrown into the mix as worst case scenarios... |
 | MARKETING & MEDIA
[Andre Steenekamp] Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise... |
 | MARKETING & MEDIA
[Lynette Hundermark] South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point... |
