MARKETING & MEDIA The B2B buying power shift[Sibongile Lehloo] Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered... | |
MARKETING & MEDIA The mobile app strategy basics[Leigh Andrews] Make sure your mobile app strategy is more business-centered than merely tech-only or miss out, says OutSystems director Craig Terblanche... | |
MARKETING & MEDIA Marketing executives think SEO is something you do in the toilet![Gordon Barker] Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"... | |
MARKETING & MEDIA Can you feel it?[Danette Breitenbach] I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered... | |
MARKETING & MEDIA How to cover your content marketing bases (Part 1)[Roxana Bouwer] No one has the time or resources for the 'spray and pray' approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information... | |
HUMAN RESOURCES & MANAGEMENT How to write a professional business letter[Sophie Baker] Most of our communication nowadays is conducted via email. The speed, convenience and low cost make it the logical choice when compared to traditional forms of communication like letters or even phone calls... | |
FINANCE & INSURANCE Overview of the basics of employer tax[Madelein Taljaard (van der Watt)] By starting a business, you're helping to create jobs, contributing towards skills development, and even inspiring other entrepreneurs... | |
IT & TELECOMMUNICATIONS Betting the farm on untested techddpavumba via www.freedigitalphotos.net | |
TOURISM, TRAVEL & HOSPITALITY A forest lodge with beach access near Cape Town[Brian Berkman] Curmudgeonly. That's what I've become... | |
MARKETING & MEDIA Business of Design Autumn 2015: What you missed[Leigh Andrews] A speaker who took the time to Google each conference attendee's website, an Instagram-friendly plate and the importance of learning to unlearn are some of my Business of Design highlights... | |
MARKETING & MEDIA How to choose an advertising agency[Chris Brewer] Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business... | |
MARKETING & MEDIA 10 business lessons for brand success[Andy Reid] When I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders... | |
MARKETING & MEDIA Political parties are big brands[Bonnie Ramaila] The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain... | |
CONSTRUCTION & ENGINEERING Implications of an SA nuclear build[Nicci Botha] Nuclear energy has always been the proverbial bogeyman when it comes to power supply. Mention the subject and Three Mile Island, Chernobyl and Fukushima are immediately thrown into the mix as worst case scenarios... | |
MARKETING & MEDIA Smartphones are converging on all LSMs[Andre Steenekamp] Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise... | |
MARKETING & MEDIA An enterprise driven omni-channel strategy must empower the mobile workforce[Lynette Hundermark] South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point... | |
LIFESTYLE & ENTERTAINMENT Don't miss The Last Five Years![Daniel Dercksen] If there's one film you simply cannot miss, it's The Last Five Years, a glorious feel-good romance that celebrates the art of musicals. The Last Five Years is a rare not-to-be-missed film that comes along once in a lifetime, featuring a young couple singing about their failed marriage from two perspectives. | |
RETAIL Unpacking brand activation for FMCGs[Joseph Neusu] Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom... | |
MARKETING & MEDIA Cricketers dominate Twitter in SA[Jacques van den Bergh] After Barack Obama's record breaking Twitter following I decided to check who rules the Twitter roost in South Africa. To my surprise, the top 30 largest accounts in SA are dominated by cricketers... |