 | MARKETING & MEDIA
[Brendan Seery] In this age of information overload and fast-forward flickering YouTube, a well thought-out still image still has the power to arrest and attract. And, in a marketing context, to get across a message without the proverbial thousand words... |
 | MARKETING & MEDIA
[Lyndi Lawson-Smith] In today's era of digital innovation, tech-savvy start-ups can launch new services and products at lightning speed. An example of a company that's done just this is WhatsApp... |
 | MARKETING & MEDIA  [Chris Moerdyk] The biggest challenge marketers and especially advertisers will face in 2015 is pressure to cut budgets. But, there is a way out...
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 | MARKETING & MEDIA
[Leigh Andrews] Do you have an antivirus product on your mobile phone? If not, best you invest in one in order to protect against mobile fraud, as mobile payments and card-not-present retail go on the rise... |
 | HUMAN RESOURCES & MANAGEMENT
[Deirdre Elphick-Moore] There is an increasing emphasis among business leaders on leveraging organisational capabilities in order to be more competitive... |
 | MARKETING & MEDIA  [Jaco Pienaar] Business has now resumed at its normal frenetic pace and thoughts have turned to how the local media landscape will change in 2015...
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 | MARKETING & MEDIA
[Owen Andrew] After years of domination by a few big names, social media is now expected to undergo some significant shifts and changes in the new year... |
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 | MARKETING & MEDIA
[Louise Burgers] In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily... |
 | MARKETING & MEDIA
[James Hurford] 2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... |
 | AUTOMOTIVE
[Henrie Geyser] When Mercedes-Benz launched the CLS 10 years ago it was dubbed Claudia Schiffer because at the time it was one of the sexiest non-supercars car on the planet. Now in its 10th year the latest CLS is even more striking... |
| MARKETING & MEDIA
[Leigh Andrews] Would you rather spend R15,000 on a thirty-second radio spot on a single station during prime time, or cover an entire city for two hours from the sky? That's what aerial advertising's all about... |
 | LIFESTYLE & ENTERTAINMENT
[Eugene Yiga] If you can't stand the heat, get out of the kitchen. Unless we're talking about Ryan's Kitchen, in which case I suggest you come right in! |
 | MARKETING & MEDIA  [Ian Henderson] You're thinking of setting up shop in a foreign country. At this point, the question needs to be asked - have you thought about adapting your products and marketing for local consumption (aka localisation)?...
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 | MARKETING & MEDIA
[Richard Mullins] I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers... |
 | IT & TELECOMMUNICATIONS  [Doros Hadjizenonos] Last year was a difficult time for businesses when it came to cybercrime...
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 | RETAIL
[Gavin Tagg] Despite the weaker economic fundamentals, there are still new opportunities for shopping centres in 2015, continuing its strong contribution to South Africa's growth in recent years... |
 | MARKETING & MEDIA
[Brandon Faber] This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects... |
| MARKETING & MEDIA
[Leigh Andrews] IAS MD Johanna McDowell tells us more about the strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM)... |
![[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...](https://biz-file.com/c/1501/253811-208x117.jpg)
![[TrendTalk] Illuminating dark social](https://biz-file.com/c/1501/253342-208x117.jpg)
