How behavioural economics is turning traditional marketing inside out

[Diane Charton] To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it.

Monkey Shoulder launches in SA

[Evan-Lee Courie] Dean Callan, global brand ambassador of Monkey Shoulder, a scotch whiskey, recently visited our shores to introduce the triple malt to SA ahead of Summer 2013/14.

How not to apply for a job

[Angelique Robbertse] We all know that the job market is tough. Potential employers may receive hundreds of CVs on a daily basis...how are you going to ensure that your application stands out?

How entrepreneurs can protect their business ideas

[Banele Rewo] You are probably in pursuit of that first client, an investor, funding from an institution or seeking assistance with professional skills. In that midst, don't lose your most valuable asset, the business in your idea.

Zapiro cartoon - it's just not cricket

[Rod Baker] NEWSWATCH: FXI is concerned at the outrage over a recent Zapiro cartoon depicting the Hindu god of success, Lord Ganesh, reports news24, while the Sunday Times has defended the cartoon, reports Mail & Guardian.

Elections 2014 - promises, lies and more lies

[Marion Scher] It's already firmly in the air - election fever. So what's new? Not much, there will still be the usual rhetoric, with politicians visiting downtrodden communities, giving out food, t-shirts, and promises of a better life for all.

The adventures of ABC

[Jessica Tennant] It's one thing signing up at your local gym and actually going regularly. I had every good intention when I registered for Adventure Boot Camp, but oh, that dreaded click of the mouse.

Snowden journalist may soon miss his newspaper

[Anton Harber] As this column went to press last week, Glenn Greenwald, the writer who broke the Edward Snowden story about US surveillance and who I described as the present rock star of journalism, resigned from The Guardian to join an internet start-up.

Poisoning rhino horn - ethically defendable, but legally questionable?

[Helen Dagut] The decimation of South Africa's rhino population is undoubtedly one of the most emotive issues of current times.

When more is not better

[Danette Breitenbach] Today's consumer has more products and more access to products than at any other time in history. The reason for this is the unprecedented rate of technology. But this has not translated into an amazing retail experience.

Woolworths and the hummingbird

[Janine Hollesen] Social media platforms were aflutter recently following allegations by a Cape Town artist that Woolworths reproduced her design of a hummingbird without her consent.

Out of this world at The Last Word

[Brian Berkman] "That's the biggest piece of pink quartz I've ever seen," said Trisha Bam, my former editor and now head of communications at a Cape university.

Making the big shift

[Dunja Kartte] In corporate SA, there is a significant shift in marketing taking place - with B2B organisations transforming into B2C enterprises with a more market-driven approach.

Why website copywriting is changing

[Daryn Smith] The realisation that web users are looking for insight and education - not just product catalogues - is changing the nature of website copywriting.

City that rocks - Branding through events

[Mfundo Ntsibande] City branding or country marketing is not a new phenomenon. Post World War II it was imperative that countries particularly cities, rebuild themselves and use marketing strategies to enhance and promote the better image of the country or cities for reasons such as attracting tourism, attracting business, talent and resources.

Join the TEDxCapeTown 20 day challenge

[Sue Northam] The moment so many have been waiting for is finally here. Many emails and Facebook posts have enquired about the lasting treasure of a TEDx event - the little nuggets of wonder that will live online forever.

Salsa experts fly in for first international salsa festival in Cape Town

[Debbie Hathway] Scores of salsa dancers, DJs and instructors are flying in to Cape Town from around the world to attend the first Mzansi Cape Town Salsa Festival.

Who's the turkey, then?

[Rod Baker] NEWSWATCH: Feeling peckish? Harrods has just the thing for you... A festive hamper, and it costs only R317,000, reports IOL.

Sentra is a blast from the past

[Henrie Geyser] In another blast from the past Nissan has now also unwrapped a reborn Sentra which joins the recently re-launched Almera and together they will lead the Japanese carmaker's two-pronged attack on the local passenger car market.