The brands that will stand out in 2015 will be those that leave the 'herd' behind. This is the view of Di Charton, managing director of the Red & Yellow School, who adds that the shape of advertising will continue to change...
By Diane Charton 22 Jan 2015 08:30
In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results...
By Diane Charton 27 Oct 2014 15:11
South African marketing and communications professionals need to step up the pace at which they integrate new technologies and social trends into their strategies.
By Diane Charton 20 May 2014 10:05
The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.
By Diane Charton 11 Mar 2014 08:43
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it.
By Diane Charton 30 Oct 2013 15:09
Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques marketers and advertisers relied on in the past obsolete.
By Diane Charton 13 Sep 2013 15:30
Many great brands have used rich, relevant content to reach out to and build relationships with their customers for years, but content marketing is now more powerful than ever before.
By Diane Charton 16 Aug 2013 08:12
Many companies run Twitter, Facebook or YouTube accounts to supplement their other offline and online marketing activities, yet few have understood that social media is quickly becoming as important a customer service channel, as it is a marketing opportunity.
By Diane Charton 31 May 2012 12:58
Online reputation management (ORM) is the discipline of monitoring and analysing the reputation of a person, organisation or industry. Far from only using it as a crisis management tool, it can also deliver benefits to businesses that use it in a more proactive manner by analysing content across all types of online media.
By Diane Charton 15 May 2012 05:04
2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead.
By Diane Charton 12 Jan 2011 14:31