MARKETING & MEDIA Would the real copywriter please stand up?[Dylan Balkind] In a world of SEO (dead or not) and the immediacy of content-to-consumer needed, there seems to be more copy needed than copywriters out there. Never fear, for an article titled How to get high-performance sales copy without hiring a copywriter hit the blogosphere recently. | |
LEGAL Confessions of a privileged lawyer[Prof Owen Dean] I have a confession to make. I plead guilty as charged. I admit that I am a white male establishment lawyer. I practised for 35 years as a partner of a prominent attorneys firm specialising in the field of intellectual property law (IP). Thereafter, upon retirement, I became a professor of IP Law. | |
LEGAL What does the law say about traditional healers?[Lia Marus] For many years, traditional healers have been looked at very sceptically by many of those who do not visit these practitioners for health-related ailments. However, recent cases which have passed through our courts have left many employers wondering if they now need to accept sick notes from traditional healers. | |
MARKETING & MEDIA Aligning paid, earned and owned media for better returns[Chanel MacKay] Once-discrete marketing disciplines are rapidly converging. That means agencies, media planners and marketers need to reassess the way they think about their digital media strategies if they are to achieve a superior return on investment from their spending. | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] Dealing with a glass ceiling and a curriculum mess[Juliette Attwell] These are the two questions we've brought to light this week. Both are important aspects to take into consideration should you decide to leave your current role and explore greener pastures. Is your CV a complete masterpiece or a complete mess? | |
LIFESTYLE & ENTERTAINMENT Killing Them Softly[Daniel Dercksen] Killing Them Softly is a provocative film filled with suspense and intrigue that will definitely change your views on what happens in the underbelly of society. | |
MARKETING & MEDIA How Gmail's new inbox is changing the game for marketers[Gerhard Jacobs] Email is unlike other forms of mass media in the sense that, even with the privacy settings we have on social media, email remains yours and yours alone. | |
MARKETING & MEDIA Mobile social video - the 'next big thing'?[Desiree Gullan] Everyone's constantly on the lookout for the 'next big thing' in social media, and Twitter's CEO Dick Costolo believes the micro-blogging site has found it in the form of social video sharing - and he may be right on the money. | |
MARKETING & MEDIA The really real reasons Omnicom and Publicis are merging[Justin McCarthy] Advertising dollars follow attention, always have, always will, irrespective of which channels the audiences can be found in. | |
MARKETING & MEDIA A sense of belonging - bite-size lessons from the Big Apple - Off the Shelf marketingBrooklyn bridge information signboard | |
MARKETING & MEDIA You need to create to be the best[Katlego Ledimo] Working life steps in and everything is about creating, adding value and originality, things that school did not really glorify. | |
LIFESTYLE & ENTERTAINMENT There's a Disconnect[Charles Siboto] If there is one thing you should learn in this digital day and age (albeit not as digital as science and science fiction speculated in the 20th century) it's that social networks will undo you in a matter of seconds if you are not careful. | |
MARKETING & MEDIA SA marketers pay among the highest rates for Facebook ads[Gordon Geldenhuys] South African marketers pay among the highest rates for Facebook advertising in the Europe, Middle East and Africa region (EMEA). | |
MARKETING & MEDIA TEDxCapeTown volunteer experienceAlphabet Soup | |
MARKETING & MEDIA Rules 34, 35 and digital marketing[Chemory Gunko] For the non-techs and occasional web users out there, you've probably never heard of the Rules of the Internet. | |
MARKETING & MEDIA Research: the backbone of reputational brand building[Annette Jansen van Rensburg] In an increasingly competitive market, staying ahead of the competition is a challenge all organisations face, and a great reputation is more important than ever. | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] Salary quandaries and resignation rules[Juliette Attwell] Today's issues are really about dealing with very uncomfortable conversations that we've all probably had to have in our work careers. Here are some hints on how to tackle resigning and asking for an increase. Hope they help! I don't want to burn bridges. | |
LIFESTYLE & ENTERTAINMENT The grass is greener at Oudebosch[Eugene Yiga] A two-day corporate retreat. In the wilderness. In the middle of winter. Little did I know that what initially sounded a bit unappealing would turn into the perfect break! | |
TOURISM, TRAVEL & HOSPITALITY Enjoy a one-to-one, or a two-to-one at 212121[Brian Berkman] 212121 Restaurant should really be called 313121. Initially named after the number of choices guests had for dinner, the menu is now expanded to offer three rather than two starters, one soup, three mains, cheese and two desserts. | |
MARKETING & MEDIA Build a strong brand - streamline your communications tools[John Blignaut] To get the best return on the time and money you invest in your brand communications, you need to ensure your communications tools are fully optimised, streamlined and complement your strategy. |