So, January is only just over and the fridge light has already shone shame on your resolution quitter-face. But you're not alone and you know this because the chatter on the trip for double chocolate chip fudge brownies is now taken up by the third best thing to discuss among industry mates: trends. (video)
By Dylan Balkind 11 Feb 2014 06:30
If you've heard the term 'Content Marketing Matters Most' and felt your jaw slack with the lack of enthusiasm, you are not alone. If you felt this way because of how this content generally inundates your day and leaves you overcome with an acute case of the discombobulations - you are not alone.
By Dylan Balkind 27 Nov 2013 06:04
In a world of SEO (dead or not) and the immediacy of content-to-consumer needed, there seems to be more copy needed than copywriters out there. Never fear, for an article titled How to get high-performance sales copy without hiring a copywriter hit the blogosphere recently.
By Dylan Balkind 6 Aug 2013 09:10
I was too young to remember what advertising was like in South Africa in the dark ages (Apartheid). I can only assume the emerging markets were all but disregarded and were considered a non-event when it came to buying power.
By Dylan Balkind 11 Jun 2013 07:49