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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
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Chappies Did You Know Edible Street Art Campaign
Iconic South African bubble gum brand, Chappies, paid tribute to its supporters this January by creating and sharing six edible street art pieces, each inspired by "Did You Know?" facts submitted by South African fans. Thousands of YouTube views and significant social media engagement show that Chappies fans have really taken the artworks to heart.
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