Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Casual Day, South Africa's foremost fundraising event for persons with disabilities, raised a record amount of R18, 026 000 through the 2010 campaign, representing a respectable increase on the 2009 tally.
The funds are raised as a result of each R10 donation for a Casual Day sticker made by South Africans on 3 September last year. Stickers are distributed via the infrastructure of the project's financial partner - Absa, Game and Edcon stores countrywide, and a wide network of participating organisations rendering services in the field of disability.