Oppelt to take over at Sunday Times - 4 Feb 2013[Rod Baker: Content Director] Phylicia Oppelt is taking over the reins as editor of Sunday Times, and will become the first female editor in the 107-year history of the newspaper. Just reward for a long and impressive career. read more It's good to plan ahead - 4 Feb 2013[Evan-Lee Courie @evan1985] Things are pretty much back to normal once again in the office. While many of us may already have our agendas set for the new year, there's always that one industry event that we may have overlooked. read more Malls, mobile, traits marketers need, and walking the talk - 28 Jan 2013[Rod Baker: Content Director] Our three trends pieces today see Doug Mayne looking at how malls are set to 'mobilise' consumers like never before, Kevin Bassett looking at how you can metamorphasise mobile marketing this year, and Thomas Oosthuizen reckons it's not trends that matter, it's the traits marketers need! On the subject of recessions, Dr Frances Wright says that while companies usually look at cutting their marketing budgets in recessionary times, it's the very time when companies should rather walk the talk and communicate about the product or service to a target market and establish effective distribution channels. read more More trends to watch this year - 21 Jan 2013[Rod Baker: Content Director] In our first 2013 Trends feature today Gerry Costa looks at the heart of African marketing and, looking at what is required to formulate Afro-centric marketing strategies that can succeed, gives his views on what we can expect in 2013. Matona Sakupwanya then takes a look at how radio is raising the volume. The media, she says, has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution. read more Looking at the trends in 2013 - 14 Jan 2013[Rod Baker: Content Director] Top of our offering today is the launch of our Biz Trends Report 2013 from top players in the advertising, marketing, media and retail industries. We have all just come out of a tough year, but what does 2013 hold for us? See what some of the industry players reckon will lead the way in 2013 - and please add your comments. read more 2013: A year of opportunities - 7 Jan 2013[Rod Baker: Content Director] Welcome back to all our readers, clients, contributors and an early welcome to all our future readers, clients, and contributors. The end-of-year period last year was extremely quiet, but we have been busy... searching out and loading what news we think you will want to know, and also taking a look back to 2012... read more Thank you for your support in 2012 - 18 Dec 2012[Rod Baker: Content Director] Today sees our last newsletters for 2012, with the first of our newsletters for 2013 to be published on 7 January, but we will keep on updating the news over the festive season. We'd like to take this opportunity to thank you all for your continued support; our subscribers across all our portals continue to grow; our marketing subscribers are now closing in on 147,000 and across all of our portals, we are closing in on 390,000, and for that we thank you. We want to wish all of you a very enjoyable end-of-year break and - assuming the world doesn't end on Friday (You've heard about the predictions around the Mayan calendar, right?) - we wish you a highly successful 2013. All the best from the Bizcommunity team. read more Media 2012: Never a dull moment - 10 Dec 2012[Rod Baker: Content Director] There's a Chinese curse that goes something along the lines of "May you live in interesting times", and 2012 has certainly been that for the media industry in South Africa. As Gill Moodie writes, 2012 hasn't had a dull moment. Surf's up... read more Sports Illustrated to close - 3 Dec 2012[Rod Baker: Content Director] It's always sad news when magazines close, in this case, it's Sports Illustrated, as reported by Gill Moodie in a Bizcommunity.com exclusive. The magazine is the latest in a series of publications that have been closed, with the tough trading conditions and intense competition from other media - and publications - taking their toll. To the staff, our best wishes. Janine Lazarus takes a look at dirty words, namely "Nkandlagate", "Zumaville" and "compound" and an advert that was banned even before being flighted. read more Focusing on facts and figures - 26 Nov 2012[Sindy Peters: Group Head, Content] Earlier this year blogger Shaun Dewberry caused a shit storm of note for the online radio industry when he published research that accused, among others, 2oceansVibe Radio of reporting inflated listenership figures. Since then, 2oceans has ditched its previous stats provider and taken on a more restrained method in caluculating and reporting listenership figures. Mr 2oceansVibe himself, Seth Rotherham, explains the online radio station's new listenership pricing model. Keen to find out all about Y&R South Africa? Rowena Fester, Y&R Cape Town's business unit director, hangs out with Biz Takeouts radio show host Warren Harding at the 2oceansVibe Radio studio for [Biz Takeouts Podcast] 46: Agency focus - Y&R Advertising. Find out how the company measures return on investment for clients and how it's planning to ensure that 2013 is a successful year. Athar Naser is on a mission to help you get your head around content marketing. read more Media freedom triumphs - 19 Nov 2012[Sindy Peters: Group Head, Content] Media freedom came out on top this weekend as the Pretoria High Court ruled that "How Zuma got off the hook", a story produced by a Sunday Times investigations unit based on leaked documentation which shows that top prosecutors were convinced they had a winning case against Jacob Zuma, may be published and awarded costs to the newspaper. Minister of Police Nathi Mthethwa has also conceded that the arrest of Sunday Times journalist, Mzilikazi wa Afrika, was wrongful and agreed to pay him R100,000 in damages and to pay the newspaper's legal costs. It is, as pointed out by Sunday Times editor Ray Hartley, rather frightening to think such reporting would be illegal should the POI Bill be passed in its current form. Publishing its voluntary trading update, Times Media has announced that it is currently engaged in a turnaround strategy, reviewing each of its business units in an effort to cut Avusa's debt. For the six months ended September 2012, its profit from operations was only R16m, compared to R74m last year. The latest SAARF RAMS figures for October 2012 have been released showing overall stability in listenership. read more Identifying the ROT - 12 Nov 2012[Sindy Peters: Group Head, Content] Five years later, thanks to a High Court review, the FXI has another chance to take on the SABC for allegedly blacklisting certain political commentators and journalists in 2006. Appearing before the Complaints and Compliance Committee (CCC), which dismissed the case in 2007 claiming no jurisdiction over the matter, round two will take place this week. According to Athar Naser, it's out with traditional advertising messages, and in with content marketing. read more You’ve got to be in it, to win it - 5 Nov 2012[Rod Baker: Content Director] Gill Moodie reckons there are no experts on Twitter or Facebook and says that social networks are so new, so vast, and developing so quickly, no one can keep up. But, as she also says, you need to be involved in social networks, because it won't pay if you don't play. Abey Mokgwatsane, CEO of Ogilvy South Africa, says there are four ways data changes business forever, and here they are ... read more SABC… This is the WRONG thing to do - 22 Oct 2012[Rod Baker: Content Director] And Faulty Towers is back in the news... again. read more Here's what's in it for you... - 15 Oct 2012[Sindy Peters, Group Head: Content] In the latest Biz Takeouts podcast (Catch it every Thursday, 5-6pm on 2oceansVibe Radio!), warren Harding chit chats to Red & Yellow School of Logic and Magic MD John Cooney. Find out how marketing and advertising trends are affecting education in SA. What's the first thing consumers ask when faced with a marketing ploy - what's in it for me? Chemory Gunko uses Robert Cialdini's Cookie Jar experiment to explain how people imagery can create and generate positive feelings that are anchored to your brand. Thembi Msibi, CEO of the ASA, says the organisation has/is not experiencing a funding crisis, while the (MA(SA)) has warned of a "pending crisis" in terms of sustaining the ASA and the SAARF. read more |
