Packaging influences purchasing

[Jason Kempen] Packaging has evolved to no longer just the label on a bottle but rather how a brand is presented to the consumer as a whole. While it is often not given the credit it deserves, great packaging can either make or break an item. 23 Apr 2013 05:03

There was an old lady who swallowed a horse...

[Chris Charter] Consumers have been encouraged by the acting Consumer Commissioner to "seek redress" under the Consumer Protection Act (CPA) concerning the content of their meat products but consumers looking for a payday will be most likely be disappointed. 8 Mar 2013 07:19

Plea for packaging that opens

[Rolf Akermann] Packaging is critical, particularly in the FMCG category. Manufacturers spend money on research and design to put something on the shelf that will catch the consumers' eye and convince them to buy the product. However, once the product is ready to be opened, consumers hit the first obstacle. 22 Feb 2013 11:35

Where is PR?

[Bonnie Ramaila] During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like. 12 Feb 2013 09:50

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

[2013 trends] It is no longer business as usual

[Dave Nemeth] No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors. 30 Jan 2013 10:44

[2013 trends] Opportunities for growth within marketing and advertising arena

[Johanna McDowell] There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence. 29 Jan 2013 12:41

[2013 trends] Predictions for the retail sector

[Gareth Pearson] A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013. 23 Jan 2013 12:48

[2013 trends] 'Goodvertising' - the key to brand leadership

[Thomas Kolster] There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable. 22 Jan 2013 10:53

[2013 trends] Eyes front and centre

[Abey Mokgwatsane] How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013... 18 Jan 2013 12:05

Food labelling legislation - not just about compliance

[Odette van der Haar] The requirements of the new 'food labelling' legislation, which became effective on 1 March 2012, presents an enormous opportunity for the advertising profession. 15 May 2012 09:12

Skip launches liquid detergent with art installation

[Sindy Peters] Unilever held the launch of its new Skip concentrated liquid detergent in Cape Town last night, 25 August 2011, at the Lampside Court at the V&A Waterfront. Themed "Art, fashion and re-invention", the event featured an impressive art installation, fashion from David Tlale, Malcolm Kluk and Monsoon and the sounds of jazz pop artist Auriol Hays. 26 Aug 2011 10:27

It's a (square) wrap #designindaba

[Herman Manson] Talk about visual overload and you are probably talking Design Indaba by day three of its annual conference. Following two days of talks by some of the foremost designers in the world across a wide spectrum of design interests, and the opening of the Design Indaba Expo where the fashionable are encouraged to part with their cash (feel like a Droog door stop? You can. At Design Indaba.), delegates, while enthusiastic as ever, do find black spaces in their memory of the final day.[view twitterfall] 28 Feb 2011 10:54

Packaging and design: ignore it at your risk!

[Issa Sikiti da Silva] There is an emotional link between the brand's packaging and design and the consumer, which is said to be playing a huge role in the sale performance, attendants of the Journal of Marketing breakfast debate heard this morning, Thursday, 28 October 2010, at the Michelangelo in Sandton, Johannesburg. 28 Oct 2010 11:14

Nampak scoops international packaging prize

[ActivRetail] Having won a gold and silver medal at 2009's local FTASA (Flexographic Technical Association of South Africa) Awards, Nampak has added a Gold and Bronze Award for its Imana Chicken Noodle soup and Cream of vegetable soup packs respectively at the FTA (Flexographic Technical Association) International Awards ceremony in Las Vegas on 2 May 2010. 7 May 2010 09:24

Nampak Flexible receives BRC rating

[ActivRetail] The BRC (British Retail Consortium) Global Standard certification, a leading global product safety and quality certification programme used by certificated suppliers in over 100 countries, has been awarded to Nampak Flexible in Ndabeni, Cape Town. 16 Mar 2010 09:15

Baxters Soups have packaging lift, new flavours

[ActivRetail] Baxters, the family-owned, Scots premium-food company, has relaunched its range of canned soups. Packaging across the portfolio has also been refreshed to support the relaunch, with clearer labelling and a more distinctive and premium look. 19 Feb 2010 10:58

New labelling for Faircape yoghurts

[ActivRetail] Faircape Dairies differentiates its milk products based on the well-being of the animals involved in production, and environmental friendliness of the facilities. It decided that its existing packaging for its fruit and smooth yoghurts did not accurately represent the product, specifically its quality, and appointed strategic design agency Liquidlab to execute a revamp. 18 Feb 2010 10:03

Nampak in international awards final

[ActivRetail] The 2010 FTA (Flexographic Technical Association) International Awards has given Nampak Flexible, two award nominations for its Imana Chicken Noodle soup and Imana Cream of Vegetable soup packs. Judging took place 24-26 January 2010 in New York, where all entries were judged strictly on technical achievement, by concealing the manufacturer's brand through coding. 11 Feb 2010 10:10

Long life milk in plastic bottles

[ActivRetail] The official opening of the Bloemfontein based Homsek Dairy's UHT (Long Life Milk) factory comes as a culmination of a true partnership between Homsek Dairy, Woolworths and packaging company Nampak Liquid. 3 Dec 2009 13:48

Double whammy for Nampak

[ActivRetail] At the recent FTASA (Flexographic Technical Association of South Africa) awards held at the Southern Sun, Johannesburg International Airport, Nampak achieved three awards for two divisions. 24 Nov 2009 12:10

New skin for Sunbake bread

[ActivRetail] The Sunbake range of breads has been given a packaging makeover to further differentiate the brand from competitors, enhance on-shelf presence, drive trial and keep up with popular bread packaging trends. 29 Apr 2009 13:40

Packaging giant announces R100-million glass recycling investment

[ActivRetail] Nampak Wiegand Glass is investing over R100-million in a glass recycling facility, the company announced on Thursday, 26 March 2009. 26 Mar 2009 13:23

Manufacturing brand makeovers

[ActivRetail] Nampak Cartons and Labels has been manufacturing cartons for Bakers Biscuits and Pyotts for over 40 years, including all the packaging for the brand's recent makeovers. 29 Jan 2009 13:00

All systems go for sandwich pack production

[ActivRetail] Nampak Cartons & Labels Epping is on track to commence local production of the newly launched and fully biodegradable Woolworths “To go” range of sandwich packs. 14 Jan 2009 13:47

Sensational new puff pastry range

[ActivRetail] Heinz Foods SA is launching its Gourmet Sensationz range of frozen snacks and desserts, with the packaging assistance of Nampak Cartons & Labels. 9 Dec 2008 14:24

Crafty promo packaging delivers real results

[ActivRetail] The ability to offer customers a wide range of packaging solutions through a single point of contact was demonstrated recently when Nampak Cartons & Labels (Nampak C&L) and Nampak Inspection & Coding Systems (Nampak I&CS) worked together to deliver a cost-effective and efficient pack for the Jungle Oats 2008 winter promotion. 5 Nov 2008 13:43

New image for two favourites

[ActivRetail] Twinings, a leading provider of fine teas - they sell 200 different teas in 100 countries - has just revitalised the design of the packaging for their English Breakfast and Earl Grey tea-bag boxes. 15 Apr 2008 08:50

Surf's up!

[ActivRetail] Nampak Cartons & Labels helped Surf extend its consumer ‘proof of whiteness' promotion by incorporating the novelty test card on all 1kg packs of Surf Superblue. 25 Mar 2008 10:06

Pre-planning promotes perfect performance

[ActivRetail] Meticulous planning, good communication and brilliant teamwork and support are at the heart of an 11-week project that saw Nampak Liquid move its entire PET production facility from Isando on the East Rand to Industria, west of Johannesburg's CBD. 18 Feb 2008 06:14