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Programmatic trading for publishers - How to make the best out of programmatic? - DQ&A Media Group
Programmatic trading for publishers - How to make the best out of programmatic?

Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.

Issued by DQ&A Media Group 24 Mar 2015 10:58

How Much Is Enough, by Andrew Bradley, Arun Abey and Andrew Ford - Penguin Random House SA
How Much Is Enough, by Andrew Bradley, Arun Abey and Andrew Ford

Wealth is about more than just money. But how can we come to grips with our financial situation at a time when no one seems to have enough? The authors of this book believe that the answer lies beyond the balance sheet, in the mind, heart and spirit of the individual investor.

Issued by Penguin Random House SA 23 Feb 2015 12:16