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Independent Media launches Independent World of Work - Independent Media
Independent Media launches Independent World of Work

Independent Media today launched the first edition of its quarterly labour publication, Independent World of Work, which will cover various aspects of labour and the modern world of work and all its complexities. Independent World of Work is the latest in a series of product launches from Independent Media, as the group repositions as the leading provider of news and indepth analysis in print and digital platforms.

Issued by Independent Media 23 Apr 2015 08:34

The future of branded content: Lifestyle journalism in the 21st century - Caxton Magazines
The future of branded content: Lifestyle journalism in the 21st century

Advertorial has been around for decades and over the years it became the holy grail for publishers seeking new revenue streams. But modern branded journalism requires much more involvement, creativity and skill by all involved and, as a result, becomes an integral part of the media platform's overall offering.

By Debbie McIntyre, Issued by Caxton Magazines 14 Apr 2015 13:31

Independent Media announces deputy editor of the trio of Isolezwe Publications - Independent Media
Independent Media announces deputy editor of the trio of Isolezwe Publications

What do you do when you unexpectedly bump into Nelson Mandela, or when IFP leader Mangosuthu Buthelezi barges into your office demanding to see you?

Issued by Independent Media 7 Apr 2015 16:12

Programmatic trading for publishers - How to make the best out of programmatic? - DQ&A Media Group
Programmatic trading for publishers - How to make the best out of programmatic?

Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.

Issued by DQ&A Media Group 24 Mar 2015 10:58

Independent Media announces launch of New Vernacular Publication in the Eastern Cape - Independent Media
Independent Media announces launch of New Vernacular Publication in the Eastern Cape

Independent Media is proud to announce the launch of I'solezwe lesiXhosa, the company's first vernacular publication in the Eastern Cape, available to the public from 30 March 2015.

Issued by Independent Media 23 Mar 2015 16:19