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B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

By Jessica Tennant 15 Jun 2018

DW journalists investigate bias against Africa visa applications
DW journalists investigate bias against Africa visa applications

Data analysis by Deutsche Welle has shown that visa prospects are worse for Africans in comparison to the rest of the world...

8 Jun 2018

Release of Edelman Trust Barometer in Nigeria.
78% of Nigerians still trust the media

The first bespoke Edelman Trust Barometer for Nigeria has been launched in Lagos. It measures trust in media, business and government...

4 Jun 2018

Gearing up for Pamro 2018
Gearing up for Pamro 2018

Booking is open for the 19th Pamro All Africa Media Research Conference, which will this year, consider a 'billion dollar question'...

29 May 2018

The most admired African brands announced
The most admired African brands announced

Brand Africa's 100 list of Africa's Best Brands for 2017/18 was released last week at an awards ceremony in Johannesburg, South Africa...

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across Africa

Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...

By Trevor Chueu 25 May 2018

#AfricaMonth: Africa is evolving into a global innovation powerhouse
#AfricaMonth: Africa is evolving into a global innovation powerhouse

By 2050, over a quarter of the world's population will live in Africa. In celebration of Africa Day, 25 May 2018, Sage unpacks which of Africa's key economies are positioned for strong growth in the decades to come...

By Pieter Bensch 25 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

Latest consumer confidence for West Africa reveals mixed bag of sentiment
Latest consumer confidence for West Africa reveals mixed bag of sentiment

It's no secret that sub-Saharan Africa has been through a tumultuous few years with fluctuating commodity prices and resulting market uncertainty...

Issued by Nielsen 16 May 2018

PAMRO launches call for papers
PAMRO launches call for papers

Call for papers for the 19th PAMRO All Africa Media Research conference...

14 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

Top 10 fastest growing economies in Africa in 2018
Top 10 fastest growing economies in Africa in 2018

Africa's economy is projected to continue to rise to 3.2% in 2018 and to a further 3.5% in 2019, according to the latest World Bank report released early 2018...

7 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025
Airbnb global study reveals millennials as predominant travel consumers by 2025

The study outlines a number of key findings and trends among millennials who demand more adventurous travel experiences...

3 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

By Louise Marsland 2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail
Chief marketers believe their jobs are at risk if customer experience strategies fail

76% of CMOs believe their jobs are on the line if customer engagement doesn't satisfy digitally demanding consumers; only 10% can measure financial impact...

2 May 2018

Investor sentiment high in Africa
Investor sentiment high in Africa

Forecasts of solid regional growth on the continent are sending investor sentiment high when it comes to investing in Africa...

27 Apr 2018

Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop...

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 24 Apr 2018

African youth demand a seat at the table
African youth demand a seat at the table

Voices of young Africans are becoming difficult to ignore. Africa's young people are demanding a seat at the political table and on the transformation train...

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment
Kenyan mobile consumer feedback company secures $3.5m investment

mSurvey has secured investment to enable the company to continue building out its infrastructure and partnerships, in order to scale and expand into more African countries...

24 Apr 2018

Book launched on Africa's free trade agreement
Book launched on Africa's free trade agreement

A book is being developed on Africa's Continental Free Trade Agreement to serve as a valuable resource ...

23 Apr 2018

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

20 Apr 2018

Barclays Accelerator.
Why African banks must work with fintech startups

The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...

By Tom Jackson 13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.
Political risk impacts on dealmaking in Africa

The political uncertainty and weak macroeconomic situation that accounted for fewer deals in Africa's largest markets in 2017, look set to ease over the coming year...

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m
Asia's pay-TV subs with 4K STB reach 53.6m

Latest research from Dataxis showed that the number of pay-TV subscribers in Asia owning a 4K set-top box reached 53.6 million at the end of 2017...

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.
New scientific publication boosts African research

An open access multi-disciplinary journal to boost the global reach of research from Africa has been launched by the next Einstein Forum...

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

Kenyan retailers need a 'future-focus' to counter declining consumer confidence
Kenyan retailers need a 'future-focus' to counter declining consumer confidence

Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...

Issued by Nielsen 15 Mar 2018

Consumer confidence in Africa reaches an all-time high in February
Consumer confidence in Africa reaches an all-time high in February

Africa's first monthly consumer confidence index (KIC Score) rose 1% in February to +13, its highest level since the inception of the measure in June 2016...

13 Mar 2018

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