Clean Slate Brands are the future

[David Mattin] LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands. 22 Apr 2013 09:09

Is the ad industry ready for technology-centric media planning and buying?

MONTREUX, SWITZERLAND: In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner's role will change to take on more of a strategic/advisory capacity; however there is some concern over a lack of industry standards and transparency, and the disadvantage of a lack of human input. 12 Apr 2013 17:07

Unified communications: Not profiling employees poses risk to investments

LONDON, UK / JOHANNESBURG, SA: Research reveals employees are often consulted, but their opinion rarely exerted influence. 12 Apr 2013 10:24

Analysing the CRM needs of a midsize business

[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow? 2 Apr 2013 11:24

CMO Council: Mobile marketing's bright spots

PALO ALTO, US: Unilever, SlimFast, Audi, and Priceline.com are among a growing number of brands embracing Mobile Relationship Marketing (MRM). All four are turning rich media engagement and relevant content into connected experiences that go from web to mobile. 5 Feb 2013 09:00

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

Will technology kill us or make us stronger?

NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs. 16 Jan 2013 08:49

2013 at a glance: Five crucial consumer trends business leaders should know

[*David Mattin and Saint-Francis Tohlang] LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change. 8 Jan 2013 07:55

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. 7 Jan 2013 06:22

Kaspersky Lab outlines key security trends in 2012; predicts core threats for 2013

MOSCOW, RUSSIA: Kaspersky Lab's experts have outlined key security trends of 2012 and presented their views on the core threats of 2013. The most notable predictions for the next year include the continued rise of targeted attacks, cyber-espionage, and nation-state cyber-attacks, the evolving role of hacktivism, the development of controversial "legal" surveillance tools, and the increase in cybercriminal attacks targeting cloud-based services. 2 Jan 2013 07:39

Are you using the right medium to target your customers? TV vs online advertising

[Peter Koeppel] LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online". 28 Dec 2012 09:13

Analytics are key to long-term brand activity on Google+ says Punch Communications

LONDON, UK: The introduction of analytics to Google+ pages and communities will be key in ensuring that brands continue to invest time and resource into the social network, according to integrated PR, search and social media agency Punch Communications. 28 Dec 2012 09:05

What shaped TV in 2012 and what you need to know for 2013

CANNES, FRANCE: The TV experience is now extending well beyond the main screen as broadcasters explore innovative ways for their audience to engage with content and brands - on-air and offline. Download an exclusive white paper by VAST MEDIA, which highlights some of the most innovative examples of digital TV brand extension. 24 Dec 2012 10:52

Boost website performance and retain customers

Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers. 9 Dec 2012 16:41