RadioGauge launches radio advertising effectiveness research study

RadioGauge is seeking six advertisers/advertising agencies whose campaigns meet with set criteria for measurement in a free radio advertising effectiveness research study in South Africa. 30 Jan 2012 13:32

Algoa FM

Chris Gibbons joins Algoa FM team

Well-known broadcaster Chris Gibbons has joined the Algoa FM line-up to present a daily business round-up. 30 Jan 2012 12:49

East Coast Radio

East Coast Radio has 2012's events calendar bursting with Funsunzi

Some of the exciting signature family events to look out for in 2012 include the Discovery East Coast Radio Big Walk and Mini Big Walk in May, East Coast Radio House and Garden Show in June and East Coast Radio Durban Day in September. 30 Jan 2012 12:32

Entries open for Taco Kuiper Awards

Entries for the 2012 Taco Kuiper awards must be in by 2pm, Friday, 17 February 2012 for what is described as the richest prize in journalism for top investigative reporters (print or broadcast). 30 Jan 2012 12:02

Cannes Lions 2012 entries open

CANNES, FRANCE: The Cannes Lions International Festival of Creativity is now accepting entries across all 15 categories for its 2012 awards - Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo & Activation, Titanium & Integrated, Design, PR, Film Craft, Creative Effectiveness, Mobile and Branded Content & Entertainment. 30 Jan 2012 10:16

[2012 trends] Getting found in 2012

[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them. 27 Jan 2012 13:01

Jacaranda 94.2 FM

Jacaranda 94.2 Brand Xpand - tailor-made radio advertising that doesn't break the bank

Jacaranda 94.2 and its sales house, Radmark, have evaluated ways of using unsold inventory on the station to give smaller businesses or companies new to marketing over the airwaves a good taste of radio, and the ROI results it offers, without incurring large costs. 27 Jan 2012 10:03

Non-censoring of weather reporting welcomed by SANEF

The statement by Water and Environmental Affairs Portfolio Committee chair Johnny de Lange that amendments to the South African Weather Services Amendment Bill will not result in the media being censored by the Weather Service, has been welcomed by the SA National Editors' Forum (SANEF). 27 Jan 2012 07:07

[2012 trends] Reasons not to 'touch that dial'

[Gilda de Araujo] 2012 heralds a brand new chapter for radio advertising and, more and more, savvy advertisers are acknowledging that successful campaigns demand the time, effort and nurturing of an involved team and more. Here's the lowdown on what to expect from radio (advertising) in 2012... [multimedia] 26 Jan 2012 14:18

[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

[2012 trends] Who you are shouts too loud!

[Ingrid von Stein] 2012 started with an announcement that, for the first time, digital music sales topped physical CD sales. Therein is the undeniable fact and confirmed trend for 2012 in communications: digital is officially the leading arm of the communications platform. 26 Jan 2012 11:08

LM Radio's Reg de Beer passes away

Reg de Beer, a veteran of broadcasting and one of the cornerstones of the LM Radio team, passed away on Saturday afternoon, 21 January 2012, following a short illness. 26 Jan 2012 07:42

[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Consumers hold the upper hand in how we advertise: they are the ones who are more empowered, are demanding more and are less loyal. The challenge is to get to know your consumer! 2012 will see various trends being built upon where there is a convergence of media platforms, a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences. 25 Jan 2012 14:48