Sponsorship is not about slapping a brand or logo next to another...
By Bogosi Motshegwa 17 Feb 2016
The seventh edition of DISCOP Africa, which takes place at the Sandton Convention Centre from 31 October until 3 November 2012, has the SABC as its media sponsor. The expo brings people actively involved in the development, funding, production, programming, branding, marketing, licensing and merchandising of audiovisual content across all distribution platforms in 55 African countries.
30 Oct 2012
Kim Skildum-Reid, who has 27 years' experience in corporate sponsorship, will present two webinars on developing sponsorship offers and managing sponsorship sales in early November 2012.
30 Oct 2012
Following its recognition as Sports Club of the Year, at the Nelson Mandela Metropolitan University (NMMU) Achiever Awards last week, the SPAR-NMMU Netball Club will be sponsored by Spar Eastern Cape for another three years.
26 Oct 2012
For the first time, the SATMA Awards, which honour and award traditional musicians across racial and ethnic backgrounds, will take place at the East London International Convention Centre on Saturday 27 October 2012 at 5.30pm.
24 Oct 2012
Openfield sponsorship and marketing strategically managed the five-year sponsorship agreement between Klipdrift and Springboks through the joining of two iconic brands, which took place in April at the Klipdrift Distillery in Robertson.
Openfield 18 Oct 2012
A new journey awaits Matchworld after its recent successful pitch for Engen Petroleum's sponsorship account. Matchworld and its partner, Openfield, have joined forces to become "Team Engen" in servicing the leading petroleum brand.
Openfield 17 Oct 2012
From a children's theatre production to a local jazz and food festival on the KwaZulu-Natal coast, the range of arts projects that have successsfully partnered with business sponsors to gain a BASA Supporting Grant is impressive.
Business and Arts South Africa 17 Oct 2012
The organisers of the Assegai Integrated Marketing Awards, the Direct Marketing Association of South Africa (DMASA), have announced two new categories of this year's awards and welcomed new sponsors to the event. Joost van Nispen, who has spent his lifetime perfecting the art of direct marketing, leads judging, which takes place from 23-26 October at the Focus Rooms in Sunninghill.
15 Oct 2012
The ABN Education Trust sponsors students from previously disadvantaged backgrounds into financial journalism programs at WITS and the University of Johannesburg. The Trust was founded in 2011, by the co-founder and vice chairman of CNBC Africa, Rakesh Wahi.
8 Oct 2012
Since the dawn of advertising, brands have caught onto the emotive involvement of South Africans in sport and invested large sums of money into the branding and backing of local sporting codes.
2 Oct 2012
On 27 September 2012, the winners of the 2012 Eco-Logic Awards, in association with SABC3, will be announced at a 'Glamorously Green Gala Dinner' at The Cradle of Humankind, Maropeng. The judges have selected the finalists for the event.
20 Sep 2012
Mambaonline.com, has announced that international male grooming brand ClarinsMEN is the 2012 sponsor of the lifestyle web portal's Sexiest Man of the Year survey.
19 Sep 2012
Through a partnership between Virgin Active Sport Industry Awards and Sports Illustrated South Africa, the final decision on the next winner of the Award for Best TV Sport Commercial will be decided by the public through an online vote held in January on Sports Illustrated's website.
18 Sep 2012
International tennis stars Venus and Serena Williams are visiting South Africa in early November to launch the Breaking the Mould (BTM) campaign. The sisters will attend a gala dinner at Montecasino, Gauteng, and play an exciting exhibition tennis match at Johannesburg's Ellis Park arena for fans of all ages.
Octagon South Africa 15 Sep 2012
Cricket South Africa (CSA) has welcomed another new commercial partner on board in Blue Label Telecoms who have secured the naming rights for the Proteas squad for all T20 International matches from the start of the T20 International series against England until the end of the Pakistan tour in March.
11 Sep 2012
Bob Skinstad will lead the judging panel for the 2013 Virgin Active Sport Industry Awards, which close for entries on 5 October 2012.
10 Sep 2012
The last of the regional finals of the Sanlam Kay Motsepe Schools Cup was held early September 2012 and the 18 qualifying teams are readying themselves for the national finals that take place in Mangaung (Bloemfontein) in early October.
6 Sep 2012
Zukiswa Lutshaba from Zwide, Port Elizabeth, recently drove away in a brand new Hyundai Getz thanks to the MTN Y'ello Salebration competition 2011. She is the first of two lucky winners to receive a Hyundai Getz. Entrants also stood a chance to win other prizes including a Playstation 3, MP3 player, or a television set.
Zinto Activation Group 6 Sep 2012
Sue Komori from Newlands, Cape Town, recently drove away in a brand new Hyundai Getz thanks to the MTN Y'ello Salebration competition 2011. She is the first of two lucky winners to receive a Hyundai Getz. Entrants also stood a chance to win other prizes including a Playstation 3, MP3 player, or a television set.
Zinto Activation Group 5 Sep 2012
Architecture, dance, music, theatre and visual arts are among the arts disciplines being funded in the latest round of BASA Supporting Grants.
Business and Arts South Africa 5 Sep 2012
Kgaugelo Mehlape from Erasmuskloof, Pretoria, recently drove away in a brand new Hyundai Tucson thanks to the MTN Muziq competition with DJ Tira. MTN had teamed up with the Zinto Marketing Group to tour Mzansi and promote the MTN music download application and competition elements.
Zinto Activation Group 4 Sep 2012
Levergy is a new sports marketing and activation agency specialising in the leveraging of sport and entertainment properties that deliver measurable results.
31 Aug 2012
Find out how PUMA South Africa works with an international head office, how it uses media for advertising, the sports retail environment as well as sports sponsorship by listening to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall]
31 Aug 2012
The annual South African eCommerce Awards have been designed to recognise and reward those South African websites that have demonstrated excellence in their use of the internet as a platform for ecommerce. Aramex South Africa is excited to be involved with these prestigious awards.
Berco Express 29 Aug 2012
Fourteen winners were honoured at the 15th Annual Business Day BASA Awards, supported by Anglo American, including 12 innovative business and arts partnerships as well as South African arts advocate, Mary Slack, who was named this year's Art Champion and Artist Proof studio which won the Chairman's Premier Award.
Business and Arts South Africa 28 Aug 2012
Cape Town Tens and the new Jozi Tens tournament have announced that Time Clothing is the new apparel partner of the rugby tournament for the year. The local clothing manufacturing company based in East London, has been recognised for the last 15 years as a leading rugby kit supplier within South Africa and abroad. It is also the clothing sponsor of SARLA (SA Rugby Legends Association) and these teams are regularly seen on overseas tours in their sponsored wear.
27 Aug 2012
A new installation by South African artist and designer, Porky Hefer, will ignite the upcoming 15th Annual Business Day BASA Awards, supported by Anglo American. Taking place on Monday, 27 August, at Wits Arts Museum (WAM) in Braamfontein, the awards pay tribute to businesses that are actively supporting arts and culture across South Africa.
Business and Arts South Africa 24 Aug 2012