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[Biz Takeouts Podcast] 36: Sports and fitness marketing with PUMA

Find out how PUMA South Africa works with an international head office, how it uses media for advertising, the sports retail environment as well as sports sponsorship by listening to this week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall]


In studio on Thursday, 30 August 2012, was Alex Hully (@Hothtrooper), 2010 World Cup liaison for PUMA International and current PUMA South Africa marketing manager.

He shared his views with show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) on how PUMA combines traditional and new media for campaigns; how PUMA South Africa approaches sports teams and player sponsorships; and the benefits of these sponsorship deals.

We also look at the current sports brand retail environment, international trends and some of the events that PUMA South Africa is getting involved in.

The news roundup covered:


If you missed the show, download (37.7MB) or listen to the podcast (41:15 minutes).

Episode 36: Sports and Fitness marketing with PUMA

Date: 30 August 2012 Length: 41:15min File size: 37.7MB Host: Warren Harding

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