Submit newsAdvertise & rates  22°C Johannesburg Contact us


Bizcommunity.com's Biz Takeouts Marketing & Media Radio Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves to give relevant, useful and interesting insight into all aspects of marketing in SA, Africa and beyond. Each week, the show features news, industry movers-and-shakers, current trends, upcoming events and brand activities. So listen every Thursday afternoon, 5pm-6pm, on 2OceansVibe Radio via live audio streaming or listen to or download the podcast here after the show. Guests may be either in 2OV's Cape Town and Johannesburg studios, or may call in via Skype.

To advertise on the show, email or contact Biz marketing manager Warren Harding on tel +27 (0)21 680 3500 (Cape Town).

Biz Takeouts Radio Show & Podcasts news

[Biz Takeouts Podcast] 36: Sports and fitness marketing with PUMA

31 Aug 2012 12:23Submit a comment1 BizLike
Find out how PUMA South Africa works with an international head office, how it uses media for advertising, the sports retail environment as well as sports sponsorship by listening to this week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall]
Lineup

In studio on Thursday, 30 August 2012, was Alex Hully (@Hothtrooper), 2010 World Cup liaison for PUMA International and current PUMA South Africa marketing manager.

He shared his views with show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) on how PUMA combines traditional and new media for campaigns; how PUMA South Africa approaches sports teams and player sponsorships; and the benefits of these sponsorship deals.

We also look at the current sports brand retail environment, international trends and some of the events that PUMA South Africa is getting involved in.

The news roundup covered:Podcast

If you missed the show, download (37.7MB) or listen to the podcast (41:15 minutes).

Episode 36: Sports and Fitness marketing with PUMA



Date: 30 August 2012 Length: 41:15min File size: 37.7MB Host: Warren Harding


Listen every week

For the very best highlights of marketing and media news in South Africa and Africa:
Comments or questions
Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more:
 
More options
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

Subscribe to industry newsletters

Related tweets

Bizcommunity retains a dedicated editorial pool and a group of around 265 industry contributors, we always welcome additional contributions.

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phoneFollow us

Invite

Tell a friend about us