[Biz Takeouts Podcast] 36: Sports and fitness marketing with PUMA

31 Aug 2012

Find out how PUMA South Africa works with an international head office, how it uses media for advertising, the sports retail environment as well as sports sponsorship by listening to this week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall]

[Biz Takeouts Podcast] 36: Sports and fitness marketing with PUMA

Lineup

In studio on Thursday, 30 August 2012, was Alex Hully (@Hothtrooper), 2010 World Cup liaison for PUMA International and current PUMA South Africa marketing manager.

He shared his views with show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) on how PUMA combines traditional and new media for campaigns; how PUMA South Africa approaches sports teams and player sponsorships; and the benefits of these sponsorship deals.

We also look at the current sports brand retail environment, international trends and some of the events that PUMA South Africa is getting involved in.

The news roundup covered:

EXCLUSIVE: NewsNow to close; iMaverick coming right
Bulk SMS 'gentlemen's agreement' under threat
Time for a long hard look at The Loerie Awards
Lessons from home-grown "Mandela Story" viral sensation
Johannesburg billboard landscape revealed - who is doing what?
Dawn Rowlands named Business Woman of the Year 2012

Podcast

If you missed the show, download (37.7MB) or listen to the podcast (41:15 minutes).

Episode 36: Sports and Fitness marketing with PUMA

Date: 30 August 2012 Length: 41:15min File size: 37.7MB Host: Warren Harding

Listen every week

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Comments or questions

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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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