Velocity Afrika is a dedicated division focused on the producing and directing of commercials within the African continent.
Focusing on the needs of a time poor and highly mobile generation, our goal is to deliver interactive and memorable communications for our clients which, delivered straight to the pocket, can be measured and which deliver fantastic and proven ROI.
Since the inception and subsequent explosion of the social media phenomenon, there has been a quiet assumption that as a mass communication platform - social networks such as Facebook were not popular among the high income earners and wealthy classes.
Issued by Digital Fire 3 Dec 2012 09:19
Paula Raubenheimer, Habari Media's Commercial Director, is leaving after six eventful years at the award-winning media sales house. Raubenheimer will be taking a six month sabbatical before exploring new opportunities within the digital space.
Issued by Habari Media 30 Nov 2012 09:59
South African concert promoter Big Concerts has launched the first entertainment website in the country to offer concert memorabilia to online purchasers, thereby making it possible for music fans to purchase show merchandise from anywhere in the country.
Issued by iGroup 30 Nov 2012 09:05
Mustard Marketing and Fivestar PR have been appointed to rebrand the Culinary Academy (TCA) in 2013. Mustard will design and develop the new corporate identity, website and mobisite, and manage its social media activities strategy, while Fivestar will drive the company's strategic media and communications strategy to raise the public profile of the academy.
30 Nov 2012 07:23
Earlier this week we saw the banning of yet another controversial advertisement poking fun at the president. I can't say that I think it's a bad thing.
By Estelle Nagel 30 Nov 2012 07:16
It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012.
Issued by Quirk. 29 Nov 2012 13:07
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about in-store digital signage solutions and effective communication tools. The studio guest this Thursday evening, 29 November 2012, will be Chris Day, MD of Moving Tactics. [twitterfall]
29 Nov 2012 10:39
South Africa's telecommunications industry has lived through yet another year of growth, change and upheaval, touching lows like the worrying upheaval at Telkom, and reaching highs such as the launch of the country's first commercial long-term evolution (LTE) networks. The factor that I would single out as perhaps the most important trend of 2012 is the rapid move of smartphones into the mainstream.
By Mark Taylor 29 Nov 2012 10:13
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012 10:12
ITWeb Africa releases in-house developed mobile applications for Apple and Google operating systems.
Issued by ITWeb 28 Nov 2012 10:30
In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd.
By Tyrone Middleton 27 Nov 2012 16:28
I confess: I turn to Twitter and Facebook in the wee hours when I can't sleep - and last night a rather interesting thing happened.
By Gill Moodie 27 Nov 2012 11:53
Naspers Limited (JSE: NPN) on 27 November 2012, announced its results, consolidated revenue of R23 billion (a 22% increase), for the six months ended 30 September 2012.
27 Nov 2012 11:35
Two new apps offer South Africans retail travel news and braai swapping information. Sure Travel has launched a retail travel agency app for smartphones and tablets and a hungry South African, Kacper Saar, who has been living in the UK for over 10 years, developed 'Let's Braai' app for iPhone.
27 Nov 2012 08:33
The Creative Circle Ad of the Month results for October 2012 have been announced, and chairperson for the advertising judging panel that month, Justin Gomes, commenting on the winning ads, added that "digital needs to be taken as seriously as all the other categories, especially if the industry wants to start making international inroads in a category where South Africa has been particularly creatively dire."
27 Nov 2012 06:54
Radio 2000FM hosted the panel of speakers for the Social Media Fraud Risks conference on Monday, 26 November, where they offered some insight of what to expect during the conference held on 27 to 28 March 2013.
Issued by Mzanzi Training 26 Nov 2012 17:19
The ninth Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast growing digital landscape in Africa.
26 Nov 2012 11:15
A few years ago brands were getting their heads around SEO and social media. Now content marketing has made it into the digital landscape and many are asking where SEO and social media fit into the picture.
By Athar Naser 26 Nov 2012 10:52
Leisure Books, South Africa's largest and most well-known book club, recently launched a successful email marketing campaign with the help of email marketing specialist, Digital Fire, that has seen their member numbers as well as their sales grow significantly.
Issued by Digital Fire 26 Nov 2012 10:33
Stephanie Houslay has joined Acceleration Media as the new GM, based in Cape Town, where she will lead the company's growth in the Western Cape region. The company has also announced that its Cape Town-based MD, Diane Charton, will be leaving to take up the role of MD at the Red & Yellow School of Advertising.
26 Nov 2012 09:12
The refreshed designindaba.com website, launched late last week, now has updated software to ensure an enhanced, enjoyable and integrated user experience. The website features articles, videos and image galleries, for insight into global trends in design, innovation and creativity.
23 Nov 2012 08:01
In its ongoing quest to improve customer service‚ Telkom on Thursday, 22 November, unveiled a free mobile application to enable its clients to‚ among other things‚ log a technical fault related to their telephone lines and internet connection.
23 Nov 2012 07:29
Companies that want to evolve into truly social enterprises must look beyond tracking keywords and towards building a deeper understanding of the meaning and tone of social conversations in their online reputation management (ORM) strategies.
Issued by Acceleration Media 22 Nov 2012 10:31
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.
By Kevin Dayton 22 Nov 2012 07:28
The Afrikaans tabloid newspaper, Son has launched its mobisite, allowing readers to access their favourite read, even though they may not be able to purchase the daily print edition.
22 Nov 2012 06:35
NATIVE recently had a very good showing at the Bookmarks Awards 2012, taking home six of the coveted Bookmarks pixels. In addition, these wins saw the agency being ranked second overall in the Finweek Bookmarks Agency Ranking, ahead of most of the major players in the market.
Issued by NATIVE VML 21 Nov 2012 10:57
The team at Trigger Isobar set about closing the 1411km gap between its offices in Cape Town and Johannesburg by coming up with the idea of a tweeting braai.
21 Nov 2012 09:47
A generous electronic communication budget will save costs elsewhere in your business, according to Alison Treadaway, MD, Striata SA. "When organisations look to remove cost from the business, they should in fact increase the budget assigned to electronic communication and aggressively chase a greater decrease elsewhere."
By Alison Treadaway, Issued by Striata SA 20 Nov 2012 11:31
Following on the heels of the latest Panda update, Google announced the new Penguin update - both algorithmic changes that would quash websites that offer no real value to users who are searching for relevant, quality information.
20 Nov 2012 08:15
Conn Bertish, famed Cape Town creative director, surfer and art provocateur will be joining Quirk Cape Town, in January 2013 as its new Executive Creative Director.
Issued by Quirk. 19 Nov 2012 10:45
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