In order to earn the attention of consumers, brands need to create experiences that they can share...
As a marketer or customer engagement professional, imagine the cost-savings if you knew who in your database or lead list were likely to be the most profitable customers or most likely to respond...
If the term 'Black Twitter' leaves you scratching your head, you're not alone...
Ignite! was a session of TED-style turbo-charged talks with an innovative twist that ended off the 2016 SABC Education Innovation Summit with a definitive bang. Here's what you missed from a few of this year's 'firestarters' (that's Ignite! lingo for speakers at the event)...
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...
The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities...
e.tv recently welcomed the new year with a fresh, innovative brand re-imaging which saw the launch of a new logo, pay-off line and on-air imaging. Undertaken by the channel's in-house Creative Services department, the trendy brand refresh was inspired by the new pay-off line, "Free your imagination".
e.tv 4 Feb 2013
Young South Africans find television ads entertaining, but don't see them as necessarily showcasing products and brands honestly. This is the finding of a recent survey by consumer insights company Pondering Panda, which polled the opinion of 1924 respondents between 15 and 34, on the topic of advertising on television.
4 Feb 2013
In 2013 Gauteng HOMEMAKERS Expo celebrates 20 years of exhibition excellence. This South African favourite is still the country's largest, multi-award winning home interest expo, offering 50 000 visitors a vast range of home lifestyle and home improvement products, all under one roof, over four days!
HOMEMAKERS 4 Feb 2013
NEWSWATCH: Rebecca Davis, writing in Daily Maverick, tries reading The New Age and asks whether it really is pro-ANC. Meanwhile, it appears there's no hassle for MTN after Lord Hoffman cleared the company over the Iran deal, reports Politics Web; mobile provider Turkcell and its subsidiary, East Asian Consortium (EAC), had lodged a claim against MTN.
Rod Baker 4 Feb 2013
Commenting on the recent decision by the Competition Authorities in the merger involving Absa and the Private Label Store Card Portfolio of Edcon, Lerisha Naidu, senior association, competition practice, Cliffe Dekker Hofmeyr, points out that the Commission views information exchange as potentially anti-competitive.
4 Feb 2013
To promote public education on food issues, particularly with respect to food safety, food additives and food processing, South African Association for Food, Science & Technology (SAAFoST) has established Meritorious Awards for Food Science Journalism. Two Meritorious Awards are offered, one for electronic media and one for printed media; awarding each winner a certificate and a cash prize of R6000.
4 Feb 2013
Developed in collaboration with Saatchi & Saatchi and the Duke Agency in France, Club Méditerranée (Club Med) has announced its new global brand campaign and signature tailored for the South African market - 'Where will your imagination take you?'
4 Feb 2013
Law firm Adams & Adams is passionate about all things creative and more importantly the protection of that creativity. The firm is well-versed in championing the cause of the ingenious mind having worked with creatives across a broad spectrum of industry since 1904.
Theresa Wright 4 Feb 2013
We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.
Jeanniey Mullen 3 Feb 2013
The e-learning industry is growing rapidly. A survey by Ambient Insight Research predicts that the worldwide market for e-learning products will rise from US$32.1bn in 2010 to US$49.9bn by 2015. As the web becomes increasingly mobile, so will the way we access our e-learning material. Ongoing improvements in technology and online communities have redefined what it means to teach, to learn and to be social.
Kirsty Chadwick 3 Feb 2013
Regular communication is something every human being desires, this need is hard-coded into us and is something that we cannot do without. Relevant communication is equally import to us human beings - there is nothing worse than dealing with irrelevant communication. Brands that plan their communication strategy have an excellent opportunity to exploit these needs by ensuring regular and relevant communication.
Mike Taberner 2 Feb 2013
An interesting article, "SAIRR calls for BEE to be scrapped", was posted on Bizcommunity.com on 21 January. While we understand the frustrations that surround BEE, we believe that there are various aspects of it that are working well within the pillar of Enterprise Development. In response to that article, The Hope Factory would like to commend the many South African companies that have taken a significant step forward in this particular area.
Annie McWalter 2 Feb 2013
Could it be that a glimmer of light has appeared at the end of the Telkom tunnel with the decision to cut its data tariffs? Certainly, this is good news for South African consumers who are still paying far over the relative odds for their internet access.
Chris Moerdyk 1 Feb 2013
Music Exchange is proud to announce their partnership with African Dance & Music Technology (ADMT) at the Music Exchange Annual Music Conference, held this year on 21 and 22 March 2013.
Triple M Entertainment 1 Feb 2013
Following another successful year from matric students involved in the Promaths programme run by Kutlwanong, Liberty will again sponsor 2013 students.
1 Feb 2013
Adele Lucas Promotions has sold 51% share in Soweto Festival Expo to Izwi Multimedia Group for an undisclosed amount.
1 Feb 2013
The Jupiter Drawing Room (Cape Town) and Cape Town-based creative agency 60 layers of cake South Africa, have announced their merger. Clients from 60 layers of cake are being notified of the changes and will be offered the opportunity to be serviced by the new strengthened combined service.
The Jupiter Drawing Room Cape Town 1 Feb 2013
Thursday, 24 January, marked a spectacular occasion for South Africa's SEO community as celebrated SEO gurus, SEOmoz and their charismatic founder, Rand Fishkin, descended on the Cape for their annual conference/networking extravaganza, the 2013 MozCation.
Synergize Online 1 Feb 2013
The Caxton online local news portal 'looklocal' has shown strong growth in unique visitors, page views and ad revenue across 43 sites - up from 31 sites since September 2012.
1 Feb 2013
Vega, School of Brand Leadership, has recently chosen Havas Worldwide Johannesburg as their advertising agency. The partnership will enhance Vega's prime goal of fulfilling the potential of their students and ensuring the positive development and growth of the broader marketing and communications industry.
Havas Worldwide 1 Feb 2013
e.tv, which turns 15 in October 2013, has welcomed the New Year with a fresh brand re-imaging, which saw the launch of a new logo, pay-off line and on-air imaging at the beginning of January. (video)
1 Feb 2013
Quite honestly I am not going to go down the road of criticising FNB for getting involved in either politics or religion with its "You Can Help" campaign. Although on that subject I have to point out that as a global megatrend there is a strong argument that says that corporates need to involve themselves with social issues. Ask Starbucks what it feels to be on the receiving end of not doing so.
Walter Pike 1 Feb 2013
There is an important meeting around the corner. In the boardroom there will be questions. You need the facts, but you can't wait a week, let alone a month for the results. Columinate's Rapid Surveys will allow you to have the answers within a few hours of the questions being asked.
Columinate 1 Feb 2013
The MDDA welcomes this opportunity to make additional submission to the Print and Digital Media Transformation Task Team (PDMTTT), which was launched in September 2012 in Johannesburg by the print and digital media industry to look into and recommend ways of ensuring transformation of the industry.
MDDA 1 Feb 2013
The International Association of Business Communicators will present a workshop on 20 February on the laws of copyright and features the new business licence, launched by the Dramatic, Artistic and Literary Rights Organisation (DALRO), and how it gives businesses legal permission to copy and distribute content through relationships with local publishers and affiliate international organisations.
1 Feb 2013
One of the world's most famous and successful investors - Warren Buffett, prefers to write in plain English. He wrote the preface in the Plain English Handbook, published by the US Securities and Exchange Commission - which gives some useful advice...
James Hurford 1 Feb 2013