e.tv recently welcomed the new year with a fresh, innovative brand re-imaging which saw the launch of a new logo, pay-off line and on-air imaging. Undertaken by the channel's in-house Creative Services department, the trendy brand refresh was inspired by the new pay-off line, "Free your imagination".
Issued by e.tv 4 Feb 2013 10:58
Young South Africans find television ads entertaining, but don't see them as necessarily showcasing products and brands honestly. This is the finding of a recent survey by consumer insights company Pondering Panda, which polled the opinion of 1924 respondents between 15 and 34, on the topic of advertising on television.
4 Feb 2013 10:26
In 2013 Gauteng HOMEMAKERS Expo celebrates 20 years of exhibition excellence. This South African favourite is still the country's largest, multi-award winning home interest expo, offering 50 000 visitors a vast range of home lifestyle and home improvement products, all under one roof, over four days!
Issued by HOMEMAKERS 4 Feb 2013 10:16
NEWSWATCH: Rebecca Davis, writing in Daily Maverick, tries reading The New Age and asks whether it really is pro-ANC. Meanwhile, it appears there's no hassle for MTN after Lord Hoffman cleared the company over the Iran deal, reports Politics Web; mobile provider Turkcell and its subsidiary, East Asian Consortium (EAC), had lodged a claim against MTN.
By Rod Baker 4 Feb 2013 10:14
Commenting on the recent decision by the Competition Authorities in the merger involving Absa and the Private Label Store Card Portfolio of Edcon, Lerisha Naidu, senior association, competition practice, Cliffe Dekker Hofmeyr, points out that the Commission views information exchange as potentially anti-competitive.
4 Feb 2013 10:00
The commercial concentrates on the launch of the new Ford Figo, and the Fresh Eye Film Productions team of director Johnny Cohen, and producer Ashley Kadish, brought their own unique style to take the story from concept to film.
Issued by Fresh Eye Films 4 Feb 2013 09:33
To promote public education on food issues, particularly with respect to food safety, food additives and food processing, South African Association for Food, Science & Technology (SAAFoST) has established Meritorious Awards for Food Science Journalism. Two Meritorious Awards are offered, one for electronic media and one for printed media; awarding each winner a certificate and a cash prize of R6000.
4 Feb 2013 09:20
Developed in collaboration with Saatchi & Saatchi and the Duke Agency in France, Club Méditerranée (Club Med) has announced its new global brand campaign and signature tailored for the South African market - 'Where will your imagination take you?'
4 Feb 2013 08:54
Law firm Adams & Adams is passionate about all things creative and more importantly the protection of that creativity. The firm is well-versed in championing the cause of the ingenious mind having worked with creatives across a broad spectrum of industry since 1904.
By Theresa Wright 4 Feb 2013 05:52
We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.
By Jeanniey Mullen 3 Feb 2013 16:35
The e-learning industry is growing rapidly. A survey by Ambient Insight Research predicts that the worldwide market for e-learning products will rise from US$32.1bn in 2010 to US$49.9bn by 2015. As the web becomes increasingly mobile, so will the way we access our e-learning material. Ongoing improvements in technology and online communities have redefined what it means to teach, to learn and to be social.
By Kirsty Chadwick 3 Feb 2013 07:32
Regular communication is something every human being desires, this need is hard-coded into us and is something that we cannot do without. Relevant communication is equally import to us human beings - there is nothing worse than dealing with irrelevant communication. Brands that plan their communication strategy have an excellent opportunity to exploit these needs by ensuring regular and relevant communication.
By Mike Taberner 2 Feb 2013 11:00
An interesting article, "SAIRR calls for BEE to be scrapped", was posted on Bizcommunity.com on 21 January. While we understand the frustrations that surround BEE, we believe that there are various aspects of it that are working well within the pillar of Enterprise Development. In response to that article, The Hope Factory would like to commend the many South African companies that have taken a significant step forward in this particular area.
By Annie McWalter 2 Feb 2013 09:50
Could it be that a glimmer of light has appeared at the end of the Telkom tunnel with the decision to cut its data tariffs? Certainly, this is good news for South African consumers who are still paying far over the relative odds for their internet access.
By Chris Moerdyk 1 Feb 2013 10:36
Music Exchange is proud to announce their partnership with African Dance & Music Technology (ADMT) at the Music Exchange Annual Music Conference, held this year on 21 and 22 March 2013.
Issued by Triple M Entertainment 1 Feb 2013 10:06
Following another successful year from matric students involved in the Promaths programme run by Kutlwanong, Liberty will again sponsor 2013 students.
1 Feb 2013 08:35
Adele Lucas Promotions has sold 51% share in Soweto Festival Expo to Izwi Multimedia Group for an undisclosed amount.
1 Feb 2013 07:58
The Jupiter Drawing Room (Cape Town) and Cape Town-based creative agency 60 layers of cake South Africa, have announced their merger. Clients from 60 layers of cake are being notified of the changes and will be offered the opportunity to be serviced by the new strengthened combined service.
Issued by The Jupiter Drawing Room Cape Town 1 Feb 2013 07:54
Thursday, 24 January, marked a spectacular occasion for South Africa's SEO community as celebrated SEO gurus, SEOmoz and their charismatic founder, Rand Fishkin, descended on the Cape for their annual conference/networking extravaganza, the 2013 MozCation.
Issued by Synergize Online 1 Feb 2013 07:32
The Caxton online local news portal 'looklocal' has shown strong growth in unique visitors, page views and ad revenue across 43 sites - up from 31 sites since September 2012.
1 Feb 2013 07:24
Vega, School of Brand Leadership, has recently chosen Havas Worldwide Johannesburg as their advertising agency. The partnership will enhance Vega's prime goal of fulfilling the potential of their students and ensuring the positive development and growth of the broader marketing and communications industry.
Issued by Havas Worldwide 1 Feb 2013 07:08
e.tv, which turns 15 in October 2013, has welcomed the New Year with a fresh brand re-imaging, which saw the launch of a new logo, pay-off line and on-air imaging at the beginning of January. (video)
1 Feb 2013 07:06
Quite honestly I am not going to go down the road of criticising FNB for getting involved in either politics or religion with its "You Can Help" campaign. Although on that subject I have to point out that as a global megatrend there is a strong argument that says that corporates need to involve themselves with social issues. Ask Starbucks what it feels to be on the receiving end of not doing so.
By Walter Pike 1 Feb 2013 06:55
There is an important meeting around the corner. In the boardroom there will be questions. You need the facts, but you can't wait a week, let alone a month for the results. Columinate's Rapid Surveys will allow you to have the answers within a few hours of the questions being asked.
Issued by Columinate 1 Feb 2013 06:50
The MDDA welcomes this opportunity to make additional submission to the Print and Digital Media Transformation Task Team (PDMTTT), which was launched in September 2012 in Johannesburg by the print and digital media industry to look into and recommend ways of ensuring transformation of the industry.
Issued by MDDA 1 Feb 2013 06:40
The International Association of Business Communicators will present a workshop on 20 February on the laws of copyright and features the new business licence, launched by the Dramatic, Artistic and Literary Rights Organisation (DALRO), and how it gives businesses legal permission to copy and distribute content through relationships with local publishers and affiliate international organisations.
1 Feb 2013 06:07
One of the world's most famous and successful investors - Warren Buffett, prefers to write in plain English. He wrote the preface in the Plain English Handbook, published by the US Securities and Exchange Commission - which gives some useful advice...
By James Hurford 1 Feb 2013 05:42
As a marketing manager, you are accountable for your company's marketing activities and budgets and the high level of decision making that comes with the role. Chief executives trust that you will take this responsibility seriously.
By Michele Usher 1 Feb 2013 04:06