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Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Liqui-fruit officially sponsors 800km mountain bike race in 2013

Liqui-Fruit will be the official juice sponsor of the 2013 Absa Cape Epic from 17-24 March 2013 in the Western Cape and has simultaneously announced its title sponsorship of the Liqui-Fruit Cape Times Vineyard races, which take place on the final day of the Absa Cape Epic at Lourensford Wine Estate.

13 Dec 2012 10:09

Panel discussion: "Photography as a media format"

On 6 December 2012, the Media Development & Diversity Agency (MDDA) and the Market Photo Workshop (MPW) co-hosted a panel discussion themed "Photography as a Media Format" as part of celebrating the graduates of the 2012 MPW Photojournalism and Documentary Photography (PDP) program.

Issued by MDDA 13 Dec 2012 09:50

Face of JetSet watches 2012 to be selected on Saturday

On Saturday 15 December 2012 at a gala dinner, the top 13 finalists will take to the stage at Villa Toscana at Montecasino to compete for the title of the Face of JetSet Watches 2012 and her share of the R2.2 million prize package.

13 Dec 2012 09:47

What Joburg should learn from Vodacom

So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement.

By Llewellyn Kriel 13 Dec 2012 08:50

WAPA: Lite-Licensing could improve wireless spectrum efficiency

The Wireless Access Providers' Association (WAPA) feels that the introduction of Lite-Licensing, which is currently being trialled and employed by progressive institutions internationally, as an alternative wireless spectrum management approach, could benefit South Africa.

13 Dec 2012 08:39

SABC... jingle (alarm) bells

NEWSWATCH: The tighter controls over talk shows introduced at the SABC this week have the alarm bells ringing, reports BDlive, and proof of how bad news travels is the fact that news that local SA news channel eNCA had to apologise for using an old clip dealing with comments on Nelson Mandela, has been picked up the Times of India. Mail & Guardian reports countries - the US and China to name but two - are at odds over laws governing the internet, and IOL reports on how a UK study finds that playing violent video games can make people more aggressive.

By Rod Baker 13 Dec 2012 08:28

Manufacturing sector up 2,5% in October

Manufacturing production in SA bounced back in October‚ increasing by 2.5% year-on-year (y/y) after a revised 1.7% (1.1%) year-on-year decrease in September‚ data released by Statistics SA on Tuesday (11 December) showed

13 Dec 2012 07:42

Mamelodi schools score in first recycling competition

Amalgamated Beverage Industries (ABI), supported by the PET Recycling Company (PETCO), inaugurated a School Recycling competition in 2012, which has 120 primary schools in Gauteng and KwaZulu-Natal regions collect 67 tons of waste for recycling in the 4-month campaign.

12 Dec 2012 13:30

Picture Tree gives South Africa the power to...

Picture Tree director, JH Beetge, recently completed the latest TV and cinema commercial for Cell C and the "The Power to..." campaign. This brand manifesto has flighted in cinemas and will do so on television soon.

Issued by Picture Tree 12 Dec 2012 13:05

Mortimer Harvey concludes groundbreaking BBBEE deal

The Community Individual Development Trust (CIDT), pioneers of the free university education movement in South Africa, has acquired a 26% shareholding in Mortimer Harvey. The agency will also have a key role in the CIDT's Maharishi Institute with the establishment of the Mortimer Harvey Design Incubator as an integral part of the Institute's curriculum.

Issued by Mortimer Harvey 12 Dec 2012 12:35

Census 2011: A take on youth

The Census 2011 results were made available on Tuesday, 30 October 2012, and, as predicted, have already enjoyed their fair share of controversy.

Issued by HDI Youth Marketeers 12 Dec 2012 12:17

UCKG's Women in Action continues to spread +ve messages around HIV/Aids

A life-long investment in the health of both HIV positive and negative patients is the key to managing the disease and living a full life irrespective of one's status. This is the message confirmed by doctors and health caregivers who met with international hematology and hemotherapy specialist, Dr Albertina Vieira, who was in South Africa for World Aids Day 2012.

Issued by Universal Church of the Kingdom of God 12 Dec 2012 10:51

Jet Financial Services and Hollard provide Jet Club members with an easy-to-follow insurance guide

Edcon Discount Division's flagship clothing retail chain, Jet Stores, offers Jet Club members more than just fashion advice. Jet's complimentary financial services information booklet, being distributed to Jet Club members at the end of November, aims to provide customers with fiscal know-how too.

Issued by The Publishing Partnership 12 Dec 2012 10:21

It's The Mangaung Style

In preparation for the ANC elective conference in Mangaung this December, The Breakfast Club on OFM wrote The Mangaung Style as a replacement to Gangnam Style.

Issued by OFM Radio 12 Dec 2012 10:06

War in Zululand: Newspapers in advertising battle

The Advertising Standards Authority of South Africa (ASA) has sanctioned Zululand Fever, a title owned by Natal Witness Printing and Publishing Company, a Media 24 operation. The complaint was laid by rival publication, the Zululand Observer.

By Glenda Nevill 12 Dec 2012 09:44

Why logo design is vital for building the brand of a company

How do you determine if a logo is up to the standard required? How effective is a great logo on a brand? What are the physiognomies of a great logo?

Issued by Wrappa Branding and Design 12 Dec 2012 09:41

Alliance Media dominates in Burundi

Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.

Issued by Alliance Media 12 Dec 2012 09:11

Marketing lessons from the Red Bull Flugtag

Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.

By Estelle Nagel 12 Dec 2012 08:34

What's this ad doing here?

We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel.

By Rolf Akermann 12 Dec 2012 08:03

The SABC is alive with the sound of telephones

The thought occurred to me the other day when I was reading about the pathos of the national broadcaster canning a programme because the ANC wasn't invited, that good old aunty SABC is partially alive to the sound of cell phones and landlines.

By Chris Moerdyk 12 Dec 2012 07:28

SABC trying to be impartial?

NEWSWATCH: IOL reports that editorial control of all talk shows that deal with politics and governance have been subordinated to news and current affairs, apparently to "ensure SABC policies on objectivity, accuracy, fairness, impartiality and balance are adhered to". Meanwhile, the Metro FM show on Mangaung has been aired - with all parties present, reports Mail & Guardian. Not all the listeners were totally won over, it seems.

By Rod Baker 12 Dec 2012 07:21

Corruption Watch sponsoring Mdu Comics in anti-corruption animation

Corruption Watch will be joining forces with the popular and outspoken young animator Mdu Ntuli, creator of the Izikhokho Show and the animator of the controversial Fish and Chips commercial, recently banned by the SABC, to urge South Africans to speak up and report on corruption.

12 Dec 2012 05:34

Howard Music back from William Kentridge world tour...

Adam Howard has just returned to South Africa from Rome and Greece as Musical Director for William Kentridge's world tour of "Refuse the Hour."

Issued by Howard Music 11 Dec 2012 11:12

Hamster called Squeaks the winner in Hellocomputer's first Hack-a-Thon

One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.

Issued by FCB South Africa 11 Dec 2012 10:44

Protea Primary, facing closure, gets Christmas gifts

The Protea Primary in Bonteheuwel, Western Cape, will close after 50 years of teaching, as part of the centres affected by the Western Cape Education Department's decision governing small and poorly performing schools. To cheer up the children and staff, RamsayMedia delivered Christmas hats, party packs and presents.

11 Dec 2012 10:42

The Killers top the Top 20 downloads in SA

The top 20 of streams and downloads had been announced by simfy Africa, described as South Africa's first legal music streaming service. This diverse play list includes some of the hottest new releases of the year, all featured onsite on the day of international release and South African favourites.

11 Dec 2012 10:37

Jet Financial Services Calendar 2013

Edcon Discount Division's flagship clothing retail chain, Jet, has published a 2013 Jet Financial Services calendar to complement the new look Jet Insurance Matters Supplement 2012 sent out earlier this month.

Issued by The Publishing Partnership 11 Dec 2012 10:32

Trans Agulhas Challenge has charity entrants

The Trans Agulhas Challenge, described as one of the world's toughest inflatable boat races, see two Capetonians David Kalis and Phillip Buffiet entering to create awareness for The City Mission, a charity focusing on the plight of impoverished communities in the Western Cape.

11 Dec 2012 10:26

Rolex hits high speed at Formula 1

Rolex has announced it will become a major long-term partner of Formula 1 from 2013, as Official Timekeeper and Official Timepiece, keeping up its tradition of fast cars and high-end brands. In this capacity, it will give the time in different locations during each Grand Prix. The logo will also be positioned around the circuit and at several corners during Formula 1 races and its presence will develop over the coming seasons.

11 Dec 2012 10:21

Mortimer Harvey celebrates 21st

Mortimer Harvey's recent 21st birthday celebration at its home in Paulshof provided great excitement and cause for celebration as the agency welcomed clients and long standing friends, past, present and future to raise a glass to a truly independent South African success in the advertising and communication arena.

Issued by Mortimer Harvey 11 Dec 2012 09:47

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