World Travel Market Africa 2018

Subscribe to industry newsletters

Business events can lead the growth of African tourism
Business events can lead the growth of African tourism

As the economy continues to shift from being resource-based, knowledge industries such as tourism will become more sophisticated and important and while business travel makes up just a quarter of the overall tourism pie, its potential extends far beyond its current nominal contribution...

By Yugashnee Naicker 14 hours ago

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

#WTMA18: 2018 African Responsible Tourism Awards finalists announced
#WTMA18: 2018 African Responsible Tourism Awards finalists announced

The finalists for the 2018 African Responsible Tourism Awards have been announced, competing in five categories as well as for the much-coveted 'Overall Winner'. Who will take the top spots?

12 Apr 2018

Millennials set to reshape the luxury industry through innovation
Millennials set to reshape the luxury industry through innovation

Research shows that luxury hotels have yet to unleash the full potential of innovation needed to attract and retain millennials. The simple fact that traditional luxury hotels and millennials appear at odds raises a straightforward question...

By Dr. Carlos Martin-Rios 11 Apr 2018

Photo by Omar Prestwich on
February shows rebound in passenger traffic growth

"As expected, we saw a return to stronger demand growth in February, after the temporary slowdown in January. This is supported by a robust economic backdrop and solid business confidence."

6 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Nbi101 via  - Nairobi
Africa: On a roller coaster ride

Elections are very important for the hospitality industry in Africa. Investors - those who stay in hotels, and those who invest in them - need stability, which breeds confidence, and that means economic growth...

By Trevor Ward 5 Apr 2018

Consumerisation of travel: Millennials changing the face of business travel
Consumerisation of travel: Millennials changing the face of business travel

Millennials will soon become the largest group of travel customers, driving the evolution of the industry with a demand for cutting-edge digital solutions and a thirst for more 'bleisure'...

3 Apr 2018

How the internet is reshaping World Heritage and our experience of it
How the internet is reshaping World Heritage and our experience of it

Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site...

By Cristina Garduño Freeman 29 Mar 2018

Travel and tourism creates seven million new jobs worldwide
Travel and tourism creates seven million new jobs worldwide

WTTC's annual Economic Impact Research shows that travel and tourism were responsible for the creation of seven million new jobs worldwide. The report also shows that 2017 was a bumper year for the global travel and tourism sector...

29 Mar 2018

Colosseum Vacation Home in Rome, Italy - Level access is via a pretty courtyard which leads into the spacious, newly modernised home, with one bedroom and bathroom that have been specifically converted for guests with a disability or mobility issue. Source:
Airbnb releases new filters and features to help disabled guests find the right accommodation

Airbnb has released 21 new accessibility filters to aid disabled guests in find accessible travel accommodation. Previously, guests on Airbnb were only able to search for ''wheelchair accessible' listings, which did not always meet travellers' individual needs...

20 Mar 2018

Facebook launches Trip Consideration tool
Facebook launches Trip Consideration tool

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

14 Mar 2018

Film tourism profitable to cultural, creative economy
Film tourism profitable to cultural, creative economy

With film contributing R5.4bn to the GDP and providing 25,000 full-time equivalent jobs, film tourism can become a lucrative part of the creative industries and can play an important role in advancing other creative sectors.

12 Mar 2018

What the youth travel market is really about
What the youth travel market is really about

Millennial and GenZ travellers are not only lucrative for destinations, but they're also the market that is ready, and willing, to fully embrace sustainable travel...

12 Mar 2018

Photo by Gerrie van der Walt on Unsplash
IATA global passenger traffic results reflect slowest year-over-year increase

IATA's global passenger traffic results for January 2018 show that traffic rose by 4.6% compared to that of January 2017. These results indicate the slowest year-over-year increase in nearly four years...

9 Mar 2018

Image Supplied
Emirates goes behind the scenes for International Women's Day

The video shows Emirates' female employees carrying out all key activities for the operation of flight EK 225 from Dubai to San Francisco. A team of over 75 women from more than 25 nationalities worked on the flight...

9 Mar 2018

Photo by Alin Meceanu on
Is your Airbnb in Seychelles licensed? Government officials now making checks

Unlicensed tourism establishments operating in Seychelles have until 12 March to contact the Ministry of Tourism to change their legal status...

8 Mar 2018

Photo by paul mocan on Unsplash
Three African airports honoured at Airport Service Quality Awards

Airports Company South Africa's George Airport and King Shaka International, as well as another African airport, Nairobi Airport, were honoured at the ACI Airport Service Quality Awards...

By Ilse van den Berg 8 Mar 2018

Ups and downs for Africa's hotel market in 2017
Ups and downs for Africa's hotel market in 2017

2017 proved another evolutionary year for Africa's hotel market as the continent continued to attract investment while economic and political events, currency shifts, and fluctuating tourism demand meant both risk and reward...

7 Mar 2018

Hotel Verde Zanzibar opens doors to guests, promotes responsible tourism
Hotel Verde Zanzibar opens doors to guests, promotes responsible tourism

On 21 March 2018, Hotel Verde Zanzibar - Azam Luxury Resort & Spa will open its doors to guests for the first time...

6 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town
Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

"The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners."

6 Mar 2018

Community-based wildlife conservation is bringing success to Tanzania
Community-based wildlife conservation is bringing success to Tanzania

Higher densities of giraffes and dik-diks have been recorded and participating villages are receiving a direct share of income from wildlife tourism...

By Derek E. Lee 2 Mar 2018

Saudis, Singapore check into AccorHotels
Saudis, Singapore check into AccorHotels

AccorHotels announced the sale of a 55% stake in the subsidiary that owns its hotels to a group of international investors including the sovereign wealth funds of Saudi Arabia and Singapore...

1 Mar 2018

Image Supplied
The future of Airbnb: Airbnb unveils roadmap to 1bn guests

Looking to the next 10 years, Airbnb has unveiled a roadmap designed to bring the transformative benefits of local, personal and authentic travel to every type of traveller...

23 Feb 2018

Image source:
Seychelles designates huge new marine reserve

A vast new marine protected area has been created in the Indian Ocean around the Seychelle islands, the government announced on Thursday, 22 February...

23 Feb 2018

Image Supplied
New personalised safaris and tour operator launched in Namibia

Orlando Safaris, based in Windhoek, has opened its doors to domestic and foreign tourists and offers a full service for arranging and booking safaris throughout Namibia...

20 Feb 2018

Hilton Heliopolis lobby (Image Supplied)
Hilton strengthens presence in Egypt with dual-branded hotel in Cairo

Hilton continues to grow and develop in Egypt with the opening of the Hilton Cairo Heliopolis and by confirming plans for the debut of its luxury brand Waldorf Astoria in Egypt later this year...

15 Feb 2018

Image Supplied
New app a digital gateway to Abu Dhabi heritage

The Department of Culture and Tourism Abu Dhabi is set to launch a 'one-stop' digital information platform initiave on cultural experiences in the emirate of Abu Dhabi on 27 February 2018...

14 Feb 2018

Image Supplied
Automated passport readers at CAI a warm welcome for travellers, defence against security threats

By supplying Cairo International Airport with automated document readers, Gemalto is enabling faster border crossings for millions of travellers while ensuring rigorous security checking...

13 Feb 2018

Image Source:
#MeetingsAfrica: All that Africa has to offer

Wowing the world with what Africa has to offer. That is the purpose of Meetings Africa...

By Danette Breitenbach 7 Feb 2018

Show more