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Branding for the environment: legislative aspects and costs

Pierre Mare's previous columns have looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding. To recap, climate change is having severe impacts on most facets of life, consumers are developing varying degrees of awareness and preference for environmentally sound brands but price premiums and resource scarcity complicate the process.

In the last column, Mare noted several legislative aspects that have impact on environmental branding. As much as environmental brands will be driven by consumer demand, they will also be shaped from the top down in legislative processes and regulation.

The regulatory aspects come with implicit costs. These costs are in the form of increased costs directly assigned to consumers, and costs to the company that are indirectly passed on to the consumer. These costs can be in the form of operational costs or penalties and levies.

Read the full article on Bizcommunity.com's Retail portal.

[3 Sep 2007 17:12]


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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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May/June 08 issue:
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