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Perceptions of branding in Ethiopia

What comes to mind when you think of "Ethiopia"? The Engineering Capacity Building Program (ECBP), requests your assistance in an important "Nation Branding Process" for the country.

The ECBP and the Institute for Brand Equity (based in Germany), together with representatives from government, business, education, and media, have compiled an online survey to evaluate the African public's understanding of Ethiopia's image. The goal is to convey a consistent and accurate picture in order to invite visitors and investors to Ethiopia. Even if you do not have first-hand experience with the country, chances are, you do have a certain perception. To participate in the anonymous research survey, please click here: http://www.if-be.de/ethiopia/

**Please note: the survey is closed for submission from 21 April 2007**

[11 Apr 2007 18:07]


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