Trader can be used by anyone in Ghana, but is expected to have the biggest uptake in major towns and cities across the country. Individuals can post short ads to buy and sell items and services, whilst businesses of any size can also use the site to reach more customers and increase their sales.
Google has partnered with Airtel to have Trader accessible to users across Ghana, and Tigo to offer a free SMS option. Users can subscribe by texting START to 6007 on any Airtel or Tigo phone and can start posting and selling immediately.
Estelle Akofio-Sowah, country lead for Google Ghana said, "We are excited about Trader because its free, easy to use, and locally relevant. Having a web version, a mobile web version and an SMS option means that Trader is accessible to everyone, no matter where you are."
Google Trader for Ghana is available at www.google.com.gh/africa/trader.
