Sponsored by Wunderman/Y&R, the Young Marketers School at Lynx, for marketers and brand managers aged 32 years or younger, will offer a programme focusing on the importance and relevance of creativity in brand communications and strategy.
The participating young marketers will be taught current market trends, a better understanding of the client-agency relationship, as well as skills and best practices needed to accomplish more outstanding communications for their brands.
The Wunderman/Y&R Young Marketers School at Lynx will take place 4-6 March 2012. The two and half day agenda will include partaking in festival activities, including seminars and workshops, as well as enjoying exclusive tutorials, presentations and discussions relevant to creative marketing.
"As more client organisations attend the festival to broaden their understanding of the importance of creativity in brand development, by launching the Wunderman/Y&R Young Marketers School at Lynx, we will provide a unique and invaluable learning platform for the younger generation to engage from the outset of their careers with the creative industry," says Emma Lancaster, Dubai Lynx Festival director. "We are truly delighted to offer this opportunity to the younger generation with the support of Wunderman/Y&R."
Nassib Boueri, of Wunderman/Y&R says, "We firmly believe in client-agency relationships and the need for young marketers to have the right voice. Therefore we are extremely happy to be associated with the Dubai International Advertising Festival as they introduce the region's very first platform for this. This will help shape the next generation of marketers and support great work in this region."
For more information or to register. go to www.dubailynx.com/young-lynx/school.cfm.
