Adapted from: http://www.internetworldstats.com/stats.htm
Prakash PatelInteresting read, but the debate for most marketers has been for more than 6 years old... We had these debates way back in the late 90's and early 2000's when integrated marketing became the way forward (on and offline comms) and will be the way forward
I guess it also depends on what you want to achieve (awareness, acquisition, conversion, retention, CRM etc.) and then choosing the right marketing weapon of choice. But in a nutshell counting mobile as digital - we have more or less 100% penetration in this country with more SIM cards than population and taking all handsets into consideration from your basic samsung to your smartphones.
I would agree with some of your sentiment, but to me digital is now becoming the hub or glue connecting all the touch-points. The future is BRIGHT the future is DIGITAL. The future is Integrated.
Patric IsaacThe answer to the article is as simple as ABC,if you are involved in a business or you are running a business,you must know your customers or i can simple say what you want to achieve (awareness, acquisition, conversion, retention, CRM etc.) and then choosing the right marketing tool of your business.
The difficult point in marketing is to use the old method while your customers are moving digital and that will result in the end of that particular business,my take is yes we cannot compare South Africa with United States or with any other developed country but the point is we are moving forward and that forward is digital,for now we can use stats to determine whether we go online or offline,with the introduction of Social media one can believe that online is the future,yes the answer will be where can i meet my customers now,so the article is not wrong at all,while marketers are with the believe that online is the future yes they are right,globalisation is another factor that will come to the picture.
I can now sum up and say to others Global Warming was a doom dream but others believe it,so is like online,
The future is Integrated.