The 2012 AdReview Conference on 17 May will feature Ann Mack, a global expert on trends covering "Ten things to watch for in 2012." She is JWT's director of trend spotting in New York and she can tick off more than 100 worldwide trends that signal the way our lives are changing, including the one trend that's behind the obsession with social media. She calls it FOMO - the "fear of missing out".
Under the theme "The future of advertising", the conference brings together a panel of speakers with local and global stature to discuss how marketing and advertising will change under the influence of the digital revolution.
"Clearly, the need to advertise and to market will not disappear," says conference convenor Tony Koenderman (@TonyKoenderman). "But, with a new generation of net-savvy consumers who expect engagement and fast response, advertising in the digital age will be a very different thing."
Gary Leih, former head of Ogilvy UK and now back in SA with a new agency venture, will open the proceedings with some predictions: "Five years from now..."
Marie Jamieson, worldwide strategy director of TBWA, will talk on "Creativity in a Digital World." She is based in Johannesburg with Hunt Lascaris.
Shirley Wakefield, MD of Pondering Panda, a thought-leader in research, will explain "Why advertising doesn't work anymore," with an examination of some of the myths of advertising.
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