After a three-way agency pitch in November 2011, Ogilvy PR
Cape Town has been appointed by adidas South Africa
as its dedicated consumer and corporate communications PR agency with immediate effect.
Gavin Cowley, marketing director of adidas South Africa says, "We are confident that the agency's commitment to elevating its clients' brands across all media platforms as well as its firm grasp of 360° social media practices will go far in positioning the company as a local and global leader in sporting innovation and lifestyle trends."
"Taking the brand to a new level"
As part of its mandate, the agency will initiate and maintain consumer and trade brand awareness, commentary, conversation and thought leadership regarding the brand across its ranges, partnerships, sponsorships and events.
"adidas is already an established brand, synonymous with not only technological advancement in sport and fashion design, but also a global icon," adds newly-appointed agency executive director, Priscilla Urquhart. "The agency is committed to working with the client's team in taking the brand to a new level, across all its media and key stakeholder communications, aligning consumer and corporate messaging."