PR & Communications opinion

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard

PR & Communications opinion

Four secrets of the world's greatest speakers

John F. Kennedy, Winston Churchill, Nelson Mandela, Martin Luther King and Ronald Reagan... they all learnt that if you want to inspire and motivate people your spirit has to enter the soul of the listener.
To enter the soul of your listener you need to convey four important qualities. Do just one of these well and you'll notice a big difference - and so will everyone else:

1. Relax and enjoy it
When the speaker is at ease and seems to be enjoying the presentation, the audience will be at ease. People want to listen to someone who's interesting, relaxed, and comfortable.

JFK doing what he was so good at. (Image: NASA)
JFK doing what he was so good at. (Image: NASA)
In everyday conversations, we have no problem being ourselves. Yet when we stand up to give a speech, we change. We focus too much on the audience rather than what we're saying.

Take the pressure off yourself, think of your presentation more as a conversation between two people. Make it personal, talk directly to people and make a connection.

If you can carry on a relaxed conversation with two or three people, you can also give a great speech.

2. If people don't trust you, they won't listen to you
Building credibility starts even before you've had a chance to open your mouth. Self-presentation is crucial to your credibility.

Visual impact is at least as important as verbal impact, people will very quickly make assumptions based on your facial expressions, the clothes you wear, how well groomed you are and your body language.

Dressing well will enhance your credibility and convey professionalism. Most importantly, it will make you feel more confident. Confidence plays a key role in establishing credibility and giving a successful presentation. If you look good, you'll feel good.

3. Speak with 'fire in your belly'
Enthusiasm is contagious. Speak with passion and you'll get people excited. You will naturally be more animated and you'll create energy in the room. People are drawn towards people who are enthusiastic about what they are speaking about. They're more interesting, more believable and more likeable.

Energy is created by enthusiasm, and enthusiasm is created by a genuine interest and passion about the topic you're speaking about. You can't fake enthusiasm, it has to come from the heart to be effective.

Just the act of speaking with enthusiasm makes you come across as more confident.
Speak about something that you truly believe in such as a product or a business idea or a cause that you're passionate about, and it'll be easy.

4. Take ownership of the room
Speaking from a place of strength and authority is mostly a mental game. Once you're in the room, recognise that you belong there. Don't approach meetings or presentations as if it's a test. Don't put your head down or nervously flick through papers - be there in body and mind.

Giving a presentation or making a speech is physical. So when you're asked to take the limelight make sure you take it. Stand upright, hold your head up, put your shoulders back, lean slightly forward, and smile. What you're saying with your body language is - "I'm glad to be here."

How you speak matters. If you don't sound like you expect respect, you won't get it. Your eyes, your face, your tone, all play a part - they're the message givers.

Establish eye contact with several people in the room as you talk, it will help you connect with your audience. Even better, get people to nod their heads as you speak - it's a sign of approval.

Speak clearly and calmly, slowing your pace - it increases your authority as well as your clarity. If you stumble over your words, you're speaking to fast. If you sound hesitant or unsure, people will assume that you either don't have the authority or that you're not willing to use it.

Learn from the great speakers

If you want to become a better speaker, it's worth looking at great speeches, the ones that connect with the audience. You'll find they all have empathy, credibility, enthusiasm, and authority - and their spirit touches your soul.
    
 

About James Hurford

James Hurford | Professional Development Trainer | Speaker | Author, 'How to write well', 'How to speak well' | If you would like training 'How to write well' or 'How to speak well' in your business, just get in touch. Call: 0742 545 811 Email: Website: www.passion.za.com
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Elvis Mahlo
100% True!!!!
Posted on 7 Aug 2014 18:45
James Hurford
James Hurford
Thank you, Elvis.

More articles on speaking to follow.
Posted on 8 Aug 2014 14:55

News