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Nando's CEO ad: Great fun, but is it effective?
I have always been a fan of opportunistic advertising, and I love the new Nando's viral ad. In tried and tested Nando's style, it makes sure that it will be noticed, and that is always the biggest problem that advertising faces!
...The Nando's CEO campaign does an excellent job of interrupting you because it is able to ride on the massive awareness created by the huge Cell C campaign... But, in the final analysis, this is all noise.
Read the full story on www.memeburn.com.
Source: Memeburn
Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
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