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Radio showsSpecial sectionsRelated sectorsIn the news | Youth Marketing news How BlackBerry shed its corporate suitThe BlackBerry. Traditionally used by men in grey suits - bankers, accountants and lawyers. If you used a BlackBerry, you were a corporate nerd, tied to your company's email system. Not anymore. These days, you're more likely to see the latest BlackBerry smartphone in the hands of school kids and the trendy set. What happened? Over the past two years, Canadian's Research In Motion (RIM), which makes the BlackBerry, has embarked on a concerted effort to throw off the corporate suit, to make its phone appeal to the trendier consumer market. It's paid off in spades. Continue reading the full story on www.TechCentral.co.za. SOURCE TechCentralFounded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at @techcentral, become a Facebook fan and subscribe to the daily newsletter. Go to: http://www.techcentral.co.za
About Candice JonesCandice Jones is company writer and media advisor at Cell C (www.cellc.co.za). She used to be deputy editor of www.TechCentral.co.za. Follow her on Twitter at @CandiceJones.
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