Subscribe & Follow
Advertise your job vacancies
Jobs
- Community Manager Johannesburg
- Marketing Manager Johannesburg
- Marketing Manager Johannesburg
- Head of Strategy Centurion
- MW Art Director Cape Town
- MW Art Director Cape Town
- Paid Media Specialist - Lead Generation Johannesburg
- DTP Art Director Cape Town
- Sales Manager Orange Grove
- Creative Director Cape Town
Millward Brown announces the Best Liked Ads from Q4 2013
What do kids, dogs and humour have in common? They all feature in the top 10 Best Liked Ads for Q4 from Millward Brown. They are also a fairly universal ingredient for advertising that resonates with the consumer.
The first challenge of advertising is to make people pay attention. Funny ads attract attention and kids and pets have that cute factor that draws attention as well. The second challenge for advertisers, and the most important, isn't merely to attract attention, but to hold it and focus it on your brand. The ad must create a virtual magnifying glass that highlights something specific to the brand - some fact, idea or impression - and give it enough emotional charge to become established in the consumer's memory.
Well done to the brands and agencies who made this connection!
RANK | AD | CREATIVE AGENCY |
1 | Coca-Cola - Share A Coke With Bobby | Draftfcb |
2 | Oreo Cookie - South African Oreo Princess | Draftfcb |
3 | Steers - Tiny Burgers | Joe Public |
4 | Danone - Yo-Jelly | Y&R |
5 | Capitec Bank - Open From 8am - 5 pm | Ninety9cents |
6 | Danone Ultra Mel Custard - Dear Santa | Y&R |
7 | Spekko Rice - Spekkoliciously Gooooood | Industry Creative Engineers |
8 | Wimpy - Own Your Day | Draftfcb |
9 | VW - Crying Baby | Volkswagen South Africa |
10 | Savanna Cider - Savanna Dark | Draftfcb |
Click here to view all the Best Liked Ads.
Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
- Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend05 Sep 09:41
- How to build meaningful iconic brands that are connected to culture04 Sep 11:54
- Kantar appoints new chief commercial officer, Middle East and Africa02 Sep 10:07
- Banking and brews: South Africa's top brands navigate economic challenges20 Aug 11:32
- How can you approach the CFO to argue for greater investment in your brand?31 Jul 13:33