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Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2017

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.
We see storytelling emerging as the central protagonist, with wonderful local nuances and emotion used to cement the memory and brand association. Food dominates the top 10, with four fast food outlets grabbing the consumers’ attention. Cars also feature strongly, with three of the car ads by global agencies, highlighting how well these types of ads can travel across borders.

Read more about why advertising works best when it makes a memorable and lasting impression in our latest study, Lasting Impressions to Grow Your Brand.


#1 AD Q1 2017
Consol Glass: The Best Things Come in Glass | Grey Advertising




#1 AD Q2 2017
Toyota Hilux: Tougher-er my Son | FCB Joburg









RANK AD | Q2 2017 CREATIVE AGENCY
1Toyota Hilux: Tougher-er my SonFCB Joburg
2Audi A5: Engineered with SoulBBH London
3ABSA Rewards: SkafthiniFCB Joburg
4Oros: TekaKing James Cape Town
5KFC: CreationsOgilvy & Mather Johannesburg
6Volvo XC 90: Road TripForsman & Bodenfors Sweden
7Steers Mega Ribster Meal: #Errthang1886
8Ultramel: Sunday LunchMetropolitanRepublic
9DStv: Sweet Little MunchkinOgilvy & Mather Johannesburg
10Future Life Smart Fibre 2in1: AdverlifeThe Buchanan Group



Download the PDF of the rankings:
Q1 2017
Q2 2017

Adtrack™ is Kantar Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all new brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact .

Kantar Millward Brown's press office

Kantar Millward Brown
Kantar Millward Brown is the world's leading expert in helping clients grow great brands. We are constantly analysing, understanding and interpreting the world around us. We make a meaningful impact on our clients' businesses by using our insight and knowledge to help build brand value and drive marketing efficiency.
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