Cannes Lions 2018

#CannesLions2018: Reach Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 21 June, with the 2018 Creative Data, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony.
SA's Reach Lions-winning work...

Winners of the Cannes Lions Reach track were announced at the 2018 Cannes Lions award ceremony on Thursday, 21 June from 7pm. This encompasses the Creative Data, Direct, Media, PR and Social & Influencer Cannes Lions, with SA responsible for a further two Silver Lions and two Bronze Lions on the night.

Remarkable Reach


The Creative Data Lions celebrate the interplay of ideas and information - demonstrating how the execution of a campaign was enhanced or driven by the creative use, interpretation, analysis or application of data.

Marc Maleh, global director at Havas is the 2018 Cannes Lions Creative Data jury president.

This year, 26 Creative Data Lions were presented, with the 2018 Cannes Lions Creative Data Grand Prix awarded to Rothco, Accenture Interactive Dublin, Cereproc and The Times Dublin for The Times/News UK & Ireland's 'JFK Unsilenced':



TBWA\Hunt\Lascaris was also awarded a Silver Lion, along with TBWA Africa, Blue Noise Johannesburg, Darling Films Johannesburg, Left Post Production Johannesburg, and The Upstairs Ludus Post Production Johannesburg for Joburg Ballet Company's 'Breaking Ballet':



The Direct Lions celebrate response-driven and relationship-building creativity. Work demonstrating the pursuit and application of customer relationships, which directly targeted a specific audience with a call-to-action.

Susan Credle, global CCO at FCB is the 2018 Cannes Lions Direct Lions jury president.

This year, 76 Direct Lions were presented, with the 2018 Cannes Lions Direct Grand Prix awarded to Host/Havas and Red Agency Sydney for the Palau Legacy Project's 'Palau Pledge':



The Media Lions celebrate the context of creativity - the inspiring and innovative implementation of ideas. That is, work which is enhanced and amplified by a game-changing channel strategy.

Tim Castree, global CEO of Wavemaker is the 2018 Cannes Lions Media Lions jury president.

#CannesLions2018: "In SA, good creative is everywhere!" - Wayne Bishop

With less than a week to go before the 2018 Cannes Lions International Festival of Creativity begins, Wayne Bishop, MD of PhD, explains his role as Cannes Media Lions shortlist juror...

By Leigh Andrews 12 Jun 2018


This year, 85 Media Lions were presented, with the 2018 Cannes Lions Media Grand Prix awarded to Mediacom and BBH London for Tesco's 'Food Love Stories':



King James Group Cape Town was awarded a Media Silver Lion for Sanlam MyChoice Funeral Plan's Uk'Shona KweLanga - A WhatsApp Drama Series:



Ogilvy Johannesburg was also awarded a Media Bronze Lion for Kimberly-Clark Huggies' 'The World's First Baby Marathon':



The PR Lions celebrate creative work which successfully builds trust and cultivates relationships, utilising mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions.

Stuart Smith, global CEO of Ogilvy PR is the 2018 Cannes Lions PR Lions jury president.

This year, 89 PR Lions were presented, with the 2018 Cannes Lions PR Grand Prix awarded to AMVBBDO for 'Trash Isles' by Plastic Oceans/LadBible:



The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions. Work that shows how levels of engagement, social reach or brand ambassadors led to commercial success.

Mark D'Arcy, VP & CCO of Facebook Creative Shop, is the 2018 Cannes Lions Social & Influencer Lions jury president.

This year, 67 Social & Influencer Lions were presented, with the 2018 Cannes Lions Social & Influencer Grand Prix awarded to Wieden + Kennedy and Mindshare London for Nike 'Nothing Beats a Londoner:



SA's own King James Group Cape Town was also awarded a Social & Influencer Bronze Lion for Sanlam MyChoice Funeral Plan's Uk'Shona KweLanga - A WhatsApp Drama Series.

Move aside, TV soapies: Welcome the WhatsApp drama series

We use WhatsApp to send snaps of ourselves trying on outfits in changing rooms to our loved ones and keep neighbours informed of suspicious goings-on. But watching a TV-style drama unfold on the messaging platform? That's new. Here's how Sanlam and agency King James got an innovative series rolling, on a phone near you...

By Leigh Andrews 29 Jun 2017


View the full tables of winning work below:

2018 Cannes Lions Creative Data winners


EntrantCountryClientProductTitleAward
ROTHCO | ACCENTURE INTERACTIVE , DublinIRELANDTHE TIMES/NEWS UK & IRELANDTHE TIMES/NEWS UK & IRELANDJFKUNSILENCEDGrand Prix
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDEGold Lion
BWM DENTSU, SydneyAUSTRALIATHE ALS ASSOCIATIONCHARITYPROJECT REVOICEGold Lion
ELEVEN, San FranciscoUSAGOOGLEGOOGLE CLOUDKNOW WHAT YOUR DATA KNOWSGold Lion
adam&eveDDB, LondonUNITED KINGDOMUNILEVERMARMITEGENE PROJECT CASE STUDYGold Lion
ENERGY BBDO, ChicagoUSANATIONAL SAFETY COUNCILNATIONAL SAFETY COUNCILNATIONAL SAFETY COUNCIL "PRESCRIBED TO DEATH"Silver Lion
CHE PROXIMITY, MelbourneAUSTRALIALEGO AUSTRALIALEGOMAKING THE LISTSilver Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoUSAXFINITYXFINITY MOBILEDATA INTO DOLLARSSilver Lion
DELOITTE AUSTRALIA, MelbourneAUSTRALIATHE GREAT BARRIER REEF FOUNDATIONTHE GREAT BARRIER REEFVALUE OF NATURESilver Lion
CHE PROXIMITY, MelbourneAUSTRALIACOCHLEARCOCHLEAR HEARING IMPLANTSHEARPRINTSilver Lion
mcgarrybowen, New YorkUSAUNITED AIRLINESUNITED REAL TIME DATA TO NEWARK INTERNATIONAL AIRPORTUNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN Silver Lion
TBWA\AFRICA, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgSOUTH AFRICAJOBURG BALLETJOBURG BALLET COMPANYBREAKING BALLETSilver Lion
COMMONWEALTH BANK, Sydney / M&C SAATCHI, SydneyAUSTRALIACBAConsumer BankingATM'S That ListenSilver Lion
OGILVY JAPAN, TokyoJAPANSONY MUSIC LABELS (JAPAN) INC.CROSSFAITH (MUSIC ARTISTS)MAKE IT METALBronze Lion
HAVAS NEW YORKUSATD AMERITRADETD AMERITRADETHE FIRST AD IN THE BLOCKCHAIN Bronze Lion
MRM//McCANN, New YorkUSAUS POSTAL SERVICESHIPPING & MAILINGUSPS OPERATION SANTABronze Lion
BWM DENTSU, SydneyAUSTRALIATHE ALS ASSOCIATIONCHARITYPROJECT REVOICEBronze Lion
McCANN PARIS, ClichyFRANCEAJEALCOHOLIC BEVERAGESBORDEAUX 2050Bronze Lion
TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, TorranceUSATOYOTA MOTOR CORPORATIONTOYOTA BRANDGOOD ODDSBronze Lion
FCB/SIX, Toronto / FCB CANADA, TorontoCANADAPFLAG CANADATBDDESTINATION PRIDEBronze Lion
R/GA SÃO PAULO BRAZILBRADESCO BANCONEXT APPNEXTBronze Lion
TOUCHÉ!, Montréal / COSSETTE, MontréalCANADAVIA RAIL CANADATRAIN SERVICECAR VS DATABronze Lion
MARKETFORCE, PerthAUSTRALIAAVIVOAVIVOTHE R WORDBronze Lion
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDEBronze Lion
DELOITTE AUSTRALIA, MelbourneAUSTRALIATHE GREAT BARRIER REEF FOUNDATIONTHE GREAT BARRIER REEFVALUE OF NATUREBronze Lion
McCANN MILANITALYNEMOHEALTHCARETHE VOICE OF VOICESBronze Lion


Here’s a reminder of the 2018 Creative Data Lions shortlists in full.

#CannesLions2018: Creative Data Lions shortlist

The Cannes Lions Creative Data Lions shortlist has been released, with two SA entries making the grade...

20 Jun 2018


2018 Cannes Lions Direct winners


EntrantCountryClientProductTitleAward
HOST/HAVAS, SydneyAUSTRALIAPALAU LEGACY PROJECTPALAUPALAU PLEDGEGrand Prix
AFRICA, São PauloBRAZILAB INBEVBUDWEISERTAGWORDSGold Lion
DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New YorkITALYDIESELDIESELDEISEL - GO WITH THE FAKEGold Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETGold Lion
JUNG VON MATT, HamburgGERMANYBERLINER VERKEHRSBETRIEBE (BVG)THE LIMITED EDITION BVG X ADIDAS ORIGINALS EQT 93/BERLIN, THE SNEAKER THAT’S A YEARLY TICKET.BVG X ADIDAS – THE TICKET-SHOEGold Lion
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S A TIDE AD CAMPAIGNGold Lion
MULLENLOWE SSP3, BogotáCOLOMBIAMINISTRY OF COMMUNICATIONS & TECHNOLOGYVIVE DIGITAL PROGRAMMY LINE POWERED BY GOOGLEGold Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX DESIGN LABXBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL Gold Lion
LOLA MULLENLOWE, MadridSPAINBURGER KINGBURGERSCARY CLOWN NIGHTGold Lion
FCB INDIA , MumbaiINDIATIMES OF INDIATIMES OF INDIASINDOOR KHELA - NO CONDITIONS APPLYGold Lion
McCANN NEW YORKUSAMARCH FOR OUR LIVES - PARKLAND STUDENTSMARCH FOR OUR LIVESPRICE ON OUR LIVESGold Lion
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWSilver Lion
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S A TIDE AD CAMPAIGNSilver Lion
CHE PROXIMITY, MelbourneAUSTRALIACARSALES.COM.AUONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESSCARSALES AUTOADSSilver Lion
GRABARZ & PARTNER, HamburgGERMANYBURGER KING DEUTSCHLAND GMBHBURGER KINGLOVING "IT"Silver Lion
HAVAS BUENOS AIRESARGENTINADDL&COARGENTINIAN DELYEVITA, THE EQUALITY BILL.Silver Lion
MARURI GREY, GuayaquilECUADORSAMBITOLEGAL REPRESENTATION OF THE ELEMENTS OF NATURENATURE REPRESENTEDSilver Lion
LOLA MULLENLOWE, MadridSPAINLÍBEROVALDERRAMATOUCH YOUR FOOTBALLSSilver Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETSilver Lion
DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New YorkITALYDIESELDIESELDEISEL - GO WITH THE FAKESilver Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDLIONSTEINLAGERFIGHT FOR TERRITORYSilver Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSANATIONAL ORGANIZATION FOR VICTIM ASSISTANCEVICTIM ADVOCACYTHE RAPE TAXSilver Lion
AFRICA, São PauloBRAZILAB INBEVBUDWEISERTAGWORDSSilver Lion
MULLENLOWE SSP3, BogotáCOLOMBIAMINISTRY OF COMMUNICATIONS & TECHNOLOGYVIVE DIGITAL PROGRAMMY LINESilver Lion
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDESilver Lion
MULLENLOWE SSP3, BogotáCOLOMBIAMINISTRY OF COMMUNICATIONS & TECHNOLOGYVIVE DIGITAL PROGRAMMY LINE POWERED BY GOOGLESilver Lion
AFRICA, São PauloBRAZILAB INBEVBUDWEISERTAGWORDSSilver Lion
MOTHER USA, New YorkUSATHE PREGNANCY PAUSETHE PREGNANCY PAUSETHE PREGNANCY PAUSESilver Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDLIONSTEINLAGERFIGHT FOR TERRITORYSilver Lion
STINK STUDIOS, London / GOOGLE, MilanUNITED KINGDOMYOOXYOOXTHE MOST EXCLUSIVE COLLECTIONSilver Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETSilver Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETSilver Lion
DM9DDB, São PauloBRAZILJOHNSON & JOHNSONSTAYFREEMY FIRST PAD Silver Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETSilver Lion
LOLA MULLENLOWE, MadridSPAINLÍBEROVALDERRAMATOUCH YOUR FOOTBALLSSilver Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDLIONSTEINLAGERFIGHT FOR TERRITORYSilver Lion
adam&eveDDB, LondonUNITED KINGDOMUNILEVERMARMITEGENE PROJECT CASE STUDYSilver Lion
DAVID THE AGENCY, São PauloBRAZILCOCA-COLACOCA-COLATHIS COKE IS A FANTASilver Lion
OGILVY AMSTERDAM / OGILVY SINGAPORETHE NETHERLANDSPHILIPSPHILIPS SLOW JUICERSDUTCH MASTERJUICESBronze Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETBronze Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDSKY TELEVISION NEW ZEALANDNEONGIRLS BREAK UP ICE CREAMBronze Lion
BETC, ParisFRANCELACOSTELACOSTESAVE OUR SPECIESBronze Lion
AMVBBDO, LondonUNITED KINGDOMPLASTIC OCEANS/LADBIBLEPLASTIC OCEANS/LADBIBLETRASH ISLESBronze Lion
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDEBronze Lion
adam&eveDDB, LondonUNITED KINGDOMUNILEVERMARMITEGENE PROJECT 90"Bronze Lion
DAVID THE AGENCY, São PauloBRAZILCOCA-COLACOCA-COLATHIS COKE IS A FANTABronze Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETBronze Lion
LOLA MULLENLOWE, MadridSPAINBURGER KINGBURGERSCARY CLOWN NIGHTBronze Lion
GREY BRAZIL, São PauloBRAZILRECLAME AQUIRECLAME AQUITHE CANCELLERBronze Lion
BARTON F. GRAF, New YorkUSAGET AMERICA COVEREDCOVERAGE COALITIONCOVERAGE COALITIONBronze Lion
VCCP SPAIN, MadridSPAINLIBERTY SEGUROSGÉNESIS SEGUROSMAILLOT 45Bronze Lion
FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, ParisFRANCEFRANCE TÉLÉVISIONS - FRANCE 3LA FORÊT (TV SERIES)LA FORÊT - BET ON A MURDERERBronze Lion
BETC, ParisFRANCELA PAROLE AUX SOURDSLA PAROLE AUX SOURDSUNSILENCEDBronze Lion
MARURI GREY, GuayaquilECUADORSAMBITOLEGAL REPRESENTATION OF THE ELEMENTS OF NATURENATURE REPRESENTEDBronze Lion
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDEBronze Lion
McCANN SAN JOSECOSTA RICADESTINATIONS TRAVEL AGENCYDESTINATIONS TRAVEL AGENCYFLY LIKE A PRESIDENTBronze Lion
GREY BRAZIL, São PauloBRAZILRECLAME AQUIVIGIE AQUICORRUPTION DETECTORBronze Lion
DM9DDB, São PauloBRAZILWALMARTRETAILJOB ON THE SHELFBronze Lion
STINK STUDIOS, London / GOOGLE, MilanUNITED KINGDOMYOOXYOOXTHE MOST EXCLUSIVE COLLECTIONBronze Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSACHANGE THE REFPOSTS INTO LETTERSPOSTS INTO LETTERSBronze Lion
Y&R BRAZIL, São PauloBRAZILSANTA CASA DE MISERICÓRDIA DE SÃO PAULOINSTITUTIONALHEMOJIBronze Lion
J. WALTER THOMPSON AMSTERDAMTHE NETHERLANDSOPELOPEL CARSPAY WITH VIEWSBronze Lion
DM9DDB, São PauloBRAZILMCDONALD'SSTORE MENU BOARD EXPERIENCEINSTAGRAM MENUBronze Lion
DAVID, Buenos AiresARGENTINANEWSANNOBLEXTHE ALL-IN PROMOBronze Lion
FITZCO//McCANN, AtlantaUSACOCA-COLACOKESHARE A COKE 1,000 NAME CELEBRATIONBronze Lion
adam&eveDDB, LondonUNITED KINGDOMEA SPORTSFIFA 18FIFA 18 MORE THAN A GAMEBronze Lion
J. WALTER THOMPSON AMSTERDAMTHE NETHERLANDSOPELOPEL CARSPAY WITH VIEWSBronze Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGBronze Lion
DDB COLOMBIA, BogotaCOLOMBIABBVA COLOMBIABBVA BANK2'45" WITHOUT BREATHINGBronze Lion
COSSETTE, Toronto / MCDONALD'S, TorontoCANADAMCDONALD'S RESTAURANTS OF CANADA LIMITEDMCDONALD'S RESTAURANTS OF CANADA LIMITEDFOLLOW THE ARCHESBronze Lion
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWBronze Lion
LOLA MULLENLOWE, MadridSPAINBURGER KINGBURGERSCARY CLOWN NIGHTBronze Lion
BURGER KING, Miami / PUBLICIS ROMANIA, BucharestUSABURGER KINGWHOPPER MENUWHOPPER NO-SHOWBronze Lion
JUNG VON MATT, HamburgGERMANYBERLINER VERKEHRSBETRIEBE (BVG)THE LIMITED EDITION BVG X ADIDAS ORIGINALS EQT 93/BERLIN, THE SNEAKER THAT’S A YEARLY TICKET.BVG X ADIDAS – THE TICKET-SHOEBronze Lion
DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New YorkITALYDIESELDIESELDEISEL - GO WITH THE FAKEBronze Lion
FCB INDIA , MumbaiINDIATIMES OF INDIATIMES OF INDIASINDOOR KHELA - NO CONDITIONS APPLYBronze Lion


Here’s a reminder of the 2018 Direct Lions shortlists in full.

#CannesLions2018: Direct Lions shortlist

The Cannes Lions Direct Lions shortlist has been released, with an SA entry making the grade...

20 Jun 2018


2018 Cannes Lions Media winners


EntrantCountryClientProductTitleAward
MEDIACOM, London / BBH LONDONUNITED KINGDOMTESCOTESCO STORESTESCO'S FOOD LOVE STORIESGrand Prix
DAVID THE AGENCY, São PauloBRAZILCOCA-COLACOCA-COLATHIS COKE IS A FANTAGold Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGGold Lion
McCANN BARCELONA / McCANN SPAIN , MADRIDSPAINALDIALDIFRESH PRINTSGold Lion
adam&eveDDB, LondonUNITED KINGDOMCALMCALMPROJECT 84Gold Lion
SPOTIFY, New YorkUSASPOTIFYSPOTIFYDAVID BOWIE IS HEREGold Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX DESIGN LABXBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL Gold Lion
CLEMENGER BBDO SYDNEYAUSTRALIATOURISM AUSTRALIAAUSTRALIAAUSSIE NEWS TODAYGold Lion
OMD USA, New York / INTEL CORPORATION, Santa ClaraUSAINTELINTELINTEL RE-IMAGINES THE 2018 PYEONGCHANG OLYMPICSGold Lion
THE&PARTNERSHIP, LondonUNITED KINGDOMARGOSARGOS80 DAYS OF ARGOSGold Lion
VML, Kansas CityUSATENNESSEE DEPARTMENT OF TOURIST DEVELOPMENTTHE STATE OF TENNESSEETHE COLORBLIND VIEWERSilver Lion
TOUCHÉ!, Montréal / COSSETTE, MontréalCANADAVIA RAIL CANADATRAIN SERVICECAR VS DATASilver Lion
TBWA\RAAD, DubaiUNITED ARAB EMIRATESLOUVRE ABU DHABIINSTITUTIONALHIGHWAY GALLERYSilver Lion
GREY COLOMBIA, BogotáCOLOMBIABLU RADIOSPORTS RADIO STATIONTHE GAME THAT NEVER WASSilver Lion
NETFLIX, Los Angeles / MULLENLOWE MEDIAHUB, BostonUSANETFLIXALTERED CARBONBREATHING LIFE INTO TRANSIT ADSSilver Lion
HOST/HAVAS, SydneyAUSTRALIAPALAU LEGACY PROJECTPALAUPALAU PLEDGESilver Lion
Y&R MELBOURNEAUSTRALIAMONASH UNIVERSITYMONASH UNIVERSITYSIP SAFESilver Lion
VML, Kansas CityUSATENNESSEE DEPARTMENT OF TOURIST DEVELOPMENTTHE STATE OF TENNESSEETHE COLORBLIND VIEWERSilver Lion
McDONALD'S, Sao Paolo / DPZ&T, São PauloBRAZILARCOS DORADOS COMÉRCIO DE ALIMENTOS LTDADRIVE-THRUDRIVE-THRUCKSilver Lion
UBI BENE, ParisFRANCECITY OF PARISPARIS 2024 OLYMPIC BIDPARIS 2024 OLYMPIC DAYSSilver Lion
PHILIPP UND KEUNTJE, HamburgGERMANYGOLDEIMERSHITTY PAPER – MADE FROM HATESHITTY PAPER – MADE FROM HATESilver Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGSilver Lion
SEBTON/CO, StockholmSWEDENABSOLUT VODKAABSOLUT VODKAABSOLUT VODKA - NEVER GONNA GIF YOU UPSilver Lion
R/GA NEW YORKUSAVERIZONVERIZON WIRELESSVERIZON - WHAT YOU MISSEDSilver Lion
INITIATIVE, LondonUNITED KINGDOMAMAZONAMAZON ECHOTHE WORLD'S FIRST ALEXA-POWERED ADSilver Lion
THE&PARTNERSHIP, LondonUNITED KINGDOMARGOSARGOS80 DAYS OF ARGOSSilver Lion
AFRICA, São PauloBRAZILAB INBEVBUDWEISERTAGWORDSSilver Lion
J. WALTER THOMPSON BRAZIL, São PauloBRAZILKITKATKITKATDELAYED FLIGHT BREAK MACHINE Silver Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoUSAXFINITYXFINITY MOBILEDATA INTO DOLLARSSilver Lion
TBWA\NEBOKO, AmsterdamTHE NETHERLANDSALBERT HEIJNFMCGAPPIE TODAYSilver Lion
KING JAMES GROUP, Cape TownSOUTH AFRICASANLAMMYCHOICE FUNERAL PLANUK'SHONA KWELANGA - A WHATSAPP DRAMA SERIESSilver Lion
SERVICEPLAN GERMANY, MunichGERMANYSKY GERMANYSKY TVSAY IT WITH SKYSilver Lion
UM, Sydney / DROGA5, New YorkAUSTRALIATOURISM AUSTRALIATOURISM AUSTRALIADUNDEESilver Lion
MEDIACOM CONNECTIONS, Tel Aviv / STERN ARIELY, Tel Aviv / GREY, Tel AvivISRAELPROCTER & GAMBLEGILLETTEI DON'T ROLL ON SHABBOSSilver Lion
MEDIACOM CONNECTIONS, Tel Aviv / ACW GREY TEL AVIVISRAELP&GGILLETTEGILLETTE BABYFACESilver Lion
HAVAS MEDIA, LondonUNITED KINGDOMO2FREE BROKEN SCREEN REPLACEMENT (WITH TARIFF OR HANDSET UPGRADE)O2 OOPSSilver Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDLIONSTEINLAGERFIGHT FOR TERRITORYBronze Lion
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S A TIDE AD CAMPAIGNBronze Lion
MEDIACOM CONNECTIONS, Tel Aviv / STERN ARIELY, Tel Aviv / GREY, Tel AvivISRAELPROCTER & GAMBLEGILLETTEI DON'T ROLL ON SHABBOSBronze Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEIPHONEPORTRAIT MODE COVERSBronze Lion
CANON, Søborg / UNCLE GREY, CopenhagenDENMARKCANONCANONLOCAL BUSINESS NEVER LOOKED SO GOODBronze Lion
PHD, New YorkUSAGAP INC.OLD NAVYONWARD! BACK TO SCHOOL Bronze Lion
BUZZMAN, ParisFRANCETGVTGV2H04Bronze Lion
TBWA\BELGIUM, BrusselsBELGIUMTELENETPLAY SPORTSTELENET PLAY SPORTS PREROLL FOOTBAL MATCHBronze Lion
TBWA\BELGIUM, BrusselsBELGIUMTELENET PLAY SPORTSPLAY SPORTSNEVER MISS A SECONDBronze Lion
TBWA\NEBOKO, Amsterdam / ALBERT HEIJN, ZaandamTHE NETHERLANDSALBERT HEIJNFMCGTHE PERFECT VLOGGERBronze Lion
WUNDERMAN PHANTASIA, LimaPERUSCOTIABANKCREDIT CARDTHE PRICE OF EQUALITYBronze Lion
BARTON F. GRAF, New YorkUSAGET AMERICA COVEREDCOVERAGE COALITIONCOVERAGE COALITIONBronze Lion
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New YorkUSAPROCTER & GAMBLETIDEIT'S A TIDE AD CAMPAIGNBronze Lion
TBWA\RAAD, DubaiUNITED ARAB EMIRATESLOUVRE ABU DHABIINSTITUTIONALHIGHWAY GALLERYBronze Lion
DENTSU INC., TokyoJAPANKOBE SHIMBUNDISASTER PREVENTIONEMERGENCY COLLECTIBLESBronze Lion
AKESTAM HOLST NOA, StockholmSWEDENIKEA SWEDENIKEA CRIBIKEA PEE ADBronze Lion
BETC, ParisFRANCELACOSTELACOSTESAVE OUR SPECIESBronze Lion
SERVICEPLAN GERMANY, MunichGERMANYMINIMINI CONNECTEDTHE SHORTCUT BILLBOARDSBronze Lion
J. WALTER THOMPSON BRAZIL, São PauloBRAZILKITKATKITKATDELAYED FLIGHT BREAK MACHINE Bronze Lion
BBDO PAKISTAN, LahorePAKISTANUN WOMENANTI-CHILD-MARRIAGESTHE BRIDAL UNIFORMBronze Lion
GRABARZ & PARTNER, HamburgGERMANYBURGER KING DEUTSCHLAND GMBHBURGER KINGLOVING "IT"Bronze Lion
RETHINK, TorontoCANADAWESTJETWESTJETDESERT ROULETTEBronze Lion
TRY, OsloNORWAYDNBCAR INSURANCETHE SNEAKY PILLARBronze Lion
OGILVY AMSTERDAMTHE NETHERLANDSFORD NEDERLAND B.V.FORD HANDICABHANDICABBronze Lion
J. WALTER THOMPSON BANGKOKTHAILANDWOMEN AND MEN PROGRESSIVE FOUNDATIONWOMEN AND MEN PROGRESSIVE FOUNDATIONHOME IS NOT A BOXING RINGBronze Lion
CHE PROXIMITY, MelbourneAUSTRALIACARSALES.COM.AUONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESSCARSALES AUTOADSBronze Lion
BWM DENTSU, MelbourneAUSTRALIAQUEENSLAND POLICESNAPCHAT DISAPPEARING PERSON ALERTSDISAPPEARING PERSON ALERTSBronze Lion
MOTHER USA, New YorkUSATHE PREGNANCY PAUSETHE PREGNANCY PAUSETHE PREGNANCY PAUSEBronze Lion
ANORAK, OsloNORWAYAMNESTY INTERNATIONALHUMAN RIGHTSTHE DISTRESS SIGNALBronze Lion
McCANN NEW YORKUSANATIONAL GEOGRAPHICNATGEOASTRONAUT REALITY HELMETBronze Lion
GREY SPAIN, MadridSPAINFotawaFood Delivery ServiceTHE LUNCH GAP SEARCHERBronze Lion
Y&R BRAZIL, São PauloBRAZILJCDECAUXMEDIATHE ROUTEBronze Lion
mcgarrybowen, New YorkUSAUNITED AIRLINESUNITED REAL TIME DATA TO NEWARK INTERNATIONAL AIRPORTUNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN Bronze Lion
AKQA, São PauloBRAZILNETFLIXSTRANGER THINGSSTRANGER BROADCASTBronze Lion
PAGÉS BBDO, Santo DomingoDOMINICAN REPUBLICUNICEFTHE WORST SOAP OPERA (CHANGING THE LAW ON CHILD MARRIAGE)THE WORST SOAP OPERABronze Lion
Y&R ANZ, AucklandNEW ZEALANDARNOTT'SBISCUITSAPOCALYPSE STEVE HANSENBronze Lion
CLEMENGER BBDO SYDNEYAUSTRALIATOURISM AUSTRALIAAUSTRALIAAUSSIE NEWS TODAYBronze Lion
TBWA\HELSINKIFINLANDFINAVIAHELSINKI AIRPORT#LIFEINHELBronze Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETBronze Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGBronze Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDNETSAFECYBER SECURITYRE:SCAMBronze Lion
BLEUBLANCROUGE, MontrealCANADAUBISOFT CANADAVIDEO GAMEASSASSIN'S CREED – EXPLORE ANCIENT EGYPTBronze Lion
S-GROUP, Helsinki / INSANO, Helsinki / SANOMA MEDIA FINLAND, HelsinkiFINLANDS GROUPPRISMATHE BELT 24/7Bronze Lion
BBDO RUSSIA GROUP, MoscowRUSSIAMARS LLCPEDIGREE®1ST GRRRADEBronze Lion
CHE PROXIMITY, MelbourneAUSTRALIAVELOCITY FREQUENT FLYERFREQUENT FLYER PROGRAMTHE BILLION POINT GIVEAWAYBronze Lion
OGILVY JOHANNESBURGSOUTH AFRICAKIMBERLY-CLARKHUGGIESTHE WORLD'S FIRST BABY MARATHONBronze Lion
FITZCO//McCANN, AtlantaUSACOCA-COLACOKESHARE A COKE 1,000 NAME CELEBRATIONBronze Lion
PHD TAIWAN, Taipei / SKODA TAIWAN, Taipei City / REDBIT PICTURES, Taipei CityCHINESE TAIPEIŠKODAŠKODAŠKODA X HANDSOME DANCER “COINCIDANCE”Bronze Lion
HBO, New YorkUSAHOME BOX OFFICE INC.GAME OF THRONES SEASON 7GAME OF THRONES SEASON 7 CAMPAIGNBronze Lion


Here’s a reminder of the 2018 Media Lions shortlists in full.

#CannesLions2018: Media Lions shortlist

The Cannes Lions Media Lions shortlist has been released, with three SA entries making the grade...

20 Jun 2018


2018 Cannes Lions PR winners


EntrantCountryClientProductTitleAward
AMVBBDO, LondonUNITED KINGDOMPLASTIC OCEANS/LADBIBLEPLASTIC OCEANS/LADBIBLETRASH ISLESGrand Prix
FLEISHMANHILLARD, New York / ANHEUSER-BUSCH, New YorkUSAANHEUSER-BUSCHDISASTER RELIEF WATER DONATIONSTURNING BEER INTO WATERGold Lion
DAVID THE AGENCY, São PauloBRAZILCOCA-COLACOCA-COLATHIS COKE IS A FANTAGold Lion
AMVBBDO, LondonUNITED KINGDOMPLASTIC OCEANS/LADBIBLEPLASTIC OCEANS/LADBIBLETRASH ISLESGold Lion
MARURI GREY, GuayaquilECUADORSAMBITOLEGAL REPRESENTATION OF THE ELEMENTS OF NATURENATURE REPRESENTEDGold Lion
J. WALTER THOMPSON AMSTERDAMTHE NETHERLANDSOPELOPEL CARSPAY WITH VIEWSGold Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETGold Lion
TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., TokyoUSATOYOTA MOTOR CORPORATIONTOYOTA BRANDSTART YOUR IMPOSSIBLEGold Lion
MOTHER, LondonUNITED KINGDOMKFCKFC GRAVYKFC 'FCK'Gold Lion
McCANN NEW YORKUSAMARCH FOR OUR LIVES - PARKLAND STUDENTSMARCH FOR OUR LIVESPRICE ON OUR LIVESGold Lion
MOTHER, LondonUNITED KINGDOMKFCKFC GRAVYKFC 'FCK'Gold Lion
TBWA\RAAD, DubaiUNITED ARAB EMIRATESNISSAN SAUDI ARABIAINSTITUTIONAL#SHEDRIVESGold Lion
WE ARE UNLIMITED, ChicagoUSAMCDONALD'SMCDONALD'STHE FLIPGold Lion
McCANN BUCHARESTROMANIABEAU MONDE STYLEBEAU MONDE MAGAZINEBIHOR COUTUREGold Lion
DAVID THE AGENCY, São PauloBRAZILCOCA-COLACOCA-COLATHIS COKE IS A FANTAGold Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETSilver Lion
WIEDEN+KENNEDY, PortlandUSAKFCKFCKFC | 11 HERBS & SPICESSilver Lion
MOTHER, LondonUNITED KINGDOMKFCKFC GRAVYKFC 'FCK'Silver Lion
TBWA\HAKUHODO, TokyoJAPANAIGCSRPRIDE JERSEYSilver Lion
McCANN NEW YORKUSAMARCH FOR OUR LIVES - PARKLAND STUDENTSMARCH FOR OUR LIVESPRICE ON OUR LIVESSilver Lion
Y&R BRAZIL, São PauloBRAZILSANTA CASA DE MISERICÓRDIA DE SÃO PAULOINSTITUTIONALHEMOJISilver Lion
EDELMAN, Atlanta / NEWELL BRANDS, AtlantaUSANEWELL BRANDS AND EDELMANCROCK-POTCROCK-POT KILLED JACKSilver Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDNETSAFECYBER SECURITYRE:SCAMSilver Lion
BBDO NEW YORKUSADOWNTOWN RECORDSTHE ACADEMICLIVE LOOPERSilver Lion
whiteGREY SYDNEYAUSTRALIADAVID SHELDRICK WILDLIFE TRUSTHELLO IN ELEPHANTHELLO IN ELEPHANTSilver Lion
adam&eveDDB, LondonUNITED KINGDOMCALMCALMPROJECT 84Silver Lion
TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., TokyoUSATOYOTA MOTOR CORPORATIONTOYOTA BRAND@SEELIKEMENNASilver Lion
J. WALTER THOMPSON AMSTERDAMTHE NETHERLANDSOPELOPEL CARSPAY WITH VIEWSSilver Lion
McCANN BUCHARESTROMANIABEAU MONDE STYLEBEAU MONDE MAGAZINEBIHOR COUTURESilver Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGSilver Lion
DDB GROUP GERMANY, BerlinGERMANYREPORTERS WITHOUT BORDERSSONGS WITH CENSORED ARTICLESTHE UNCENSORED PLAYLISTSilver Lion
VML, Kansas CityUSATENNESSEE DEPARTMENT OF TOURIST DEVELOPMENTTHE STATE OF TENNESSEETHE COLORBLIND VIEWERSilver Lion
BWM DENTSU, SydneyAUSTRALIATHE ALS ASSOCIATIONCHARITYPROJECT REVOICESilver Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETSilver Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETSilver Lion
BETC, ParisFRANCELACOSTELACOSTESAVE OUR SPECIESSilver Lion
FCB NEW ZEALAND, AucklandNEW ZEALANDVODAFONE NEW ZEALANDBRANDSAY IT TIKASilver Lion
GRABARZ & PARTNER, HamburgGERMANYBURGER KING DEUTSCHLAND GMBHBURGER KINGLOVING "IT"Silver Lion
WIEDEN+KENNEDY, PortlandUSAKFCKFCKFC | 11 HERBS & SPICESSilver Lion
DAVID THE AGENCY, São PauloBRAZILCOCA-COLACOCA-COLATHIS COKE IS A FANTASilver Lion
adam&eveDDB, LondonUNITED KINGDOMCALMCALMPROJECT 84Silver Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSACHANGE THE REFPOSTS INTO LETTERSPOSTS INTO LETTERSSilver Lion
EHRENSTRAHLE DDB, StockholmSWEDENLENOVOLENOVO BRAND CAMPAIGN (LEGION GAMING EQUIPMENT FEATURED)WE ARE THE SILVER SNIPERSBronze Lion
INNOCEAN WORLDWIDE, Seoul / HYUNDAI MOTOR COMPANY, SeoulSOUTH KOREAHYUNDAI MOTOR GROUPHYUNDAI MOTOR GROUPCHATTY SCHOOL BUSBronze Lion
LEW'LARA\TBWA, São PauloBRAZILNISSAN DO BRASILNISSAN KICKSNISSAN'S FOLLOW THE BALL Bronze Lion
FP7/DXB, DubaiUNITED ARAB EMIRATESBABYSHOPRETAILAL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"Bronze Lion
McCANN NEW YORKUSANATIONAL GEOGRAPHICNATGEOASTRONAUT REALITY HELMETBronze Lion
adam&eveDDB, LondonUNITED KINGDOMCALMCALMPROJECT 84Bronze Lion
BWM DENTSU, SydneyAUSTRALIATHE ALS ASSOCIATIONCHARITYPROJECT REVOICEBronze Lion
HASAN & PARTNERS, HelsinkiFINLANDPLAN INTERNATIONAL FINLANDPLAN INTERNATIONAL FINLANDSHEBOARD – RAISED BY WORDSBronze Lion
N=5, AmsterdamTHE NETHERLANDSKPNTELECOMKPN SAFE LOCKBronze Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGBronze Lion
TELEKOM ROMANIA, Bucharest / LEO BURNETT, BucharestROMANIATELEKOM ROMANIATELEKOM PREPAIDVLOGGERS' SWAPBronze Lion
McCANN NEW YORKUSAMARCH FOR OUR LIVES - PARKLAND STUDENTSMARCH FOR OUR LIVESPRICE ON OUR LIVESBronze Lion
AFRICA, São PauloBRAZILTELEFONICA'S VIVO/ WONDER WOMEN TECHINSTITUTIONAL#MYGAMEMYNAMEBronze Lion
MENSCH, Copenhagen / SANSIR, TorshavnDENMARKVISIT FAROE ISLANDS & ATLANTIC AIRWAYSTHE FAROE ISLANDSFAROE ISLANDS TRANSLATEBronze Lion
IKEA SOUTHEAST ASIA, Singapore / BBH, SingaporeSINGAPOREIKEAIKEATHE IKEA HUMAN CATALOGUEBronze Lion
BARKLEY, Kansas CityUSAKANSAS CITY ECONOMIC DEVELOPMENTCITY OF KANSAS CITYTHE MOST WELL REVIEWED CITY ON AMAZONBronze Lion
McCANN PARIS, ClichyFRANCEAJEALCOHOLIC BEVERAGESBORDEAUX 2050Bronze Lion
BETC, ParisFRANCELACOSTELACOSTESAVE OUR SPECIESBronze Lion
BBDO NEW YORKUSASANDY HOOK PROMISESANDY HOOK PROMISETOMORROW'S NEWSBronze Lion
J. WALTER THOMPSON PARISFRANCEFREEDOM VOICES NETWORKTHE FORBIDDEN STORIES PLATFORMFORBIDDEN STORIESBronze Lion
BARKLEY, Kansas CityUSAKANSAS CITY ECONOMIC DEVELOPMENTCITY OF KANSAS CITYTHE MOST WELL REVIEWED CITY ON AMAZONBronze Lion
HEREZIE, ParisFRANCEHANDICAP INTERNATIONALHANDICAP INTERNATIONAL#BODYCANTWAITBronze Lion
BBDO PAKISTAN, LahorePAKISTANUN WOMENANTI-CHILD-MARRIAGESTHE BRIDAL UNIFORMBronze Lion
OGILVY, New YorkUSAMOTOROLAMOBILEHELLO REAL PEOPLEBronze Lion
ASATSU-DK INC., TokyoJAPANJAXA (JAPAN AEROSPACE EXPLORATION AGENCY)ARTIFICIAL SATELLITE “IBUKI”FUTURE CUISINE RESTAURANT IBUKIBronze Lion
KETCHUM, New York / ENERGY BBDO, ChicagoUSANATIONAL SAFETY COUNCILOPIOID ADDICTION AWARENESS & PREVENTION CAMPAIGNPRESCRIBED TO DEATHBronze Lion
J. WALTER THOMPSON ARGENTINA, Buenos AiresARGENTINAKEY BISCAYNEKEY BISCAYNESPOTTEDBronze Lion
WE ARE UNLIMITED, ChicagoUSAMCDONALD'SMCDONALD'STHE FLIPBronze Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETBronze Lion
OGILVY AMSTERDAM / OGILVY SINGAPORETHE NETHERLANDSPHILIPSPHILIPS SLOW JUICERSDUTCH MASTERJUICESBronze Lion
DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New YorkITALYDIESELDIESELDEISEL - GO WITH THE FAKEBronze Lion
CLEMENGER BBDO WELLINGTONNEW ZEALANDNEW ZEALAND HUMAN RIGHTS COMMISSIONNEW ZEALAND HUMAN RIGHTS COMMISSIONGIVE NOTHING TO RACISMBronze Lion
CLEMENGER BBDO MELBOURNEAUSTRALIABARBIEBARBIENEVER BEFORE BARBIEBronze Lion
FAMOUSGREY BRUSSELSBELGIUMVOLVOVOLVO S90RECRUITING CARBronze Lion
GRABARZ & PARTNER, HamburgGERMANYBURGER KING DEUTSCHLAND GMBHBURGER KINGLOVING "IT"Bronze Lion
BETC, ParisFRANCELACOSTELACOSTESAVE OUR SPECIESBronze Lion
DAVID, MiamiUSABURGER KINGWHOPPERWHOPPER NEUTRALITYBronze Lion
DAVID, MiamiUSABUDWEISERBUDWEISERSTAND BY YOU Bronze Lion
AMNESTY TURKEY, Istanbul / 4129GREY, IstanbulTURKEYAMNESTYAMNESTY THE INSIDERTHE INSIDERSBronze Lion
OGILVY NEW ZEALAND, Auckland / THE SWEETSHOP, AucklandNEW ZEALANDNEW ZEALAND POLICERECRUITMENTWORLD'S MOST SUCCESSFUL RECRUITMENT VIDEOBronze Lion
BETC, ParisFRANCEUNICEFUNICEFGAME CHAINGERSBronze Lion
N=5, AmsterdamTHE NETHERLANDSKPNTELECOMKPN SAFE LOCKBronze Lion
KETCHUM, New York / ENERGY BBDO, ChicagoUSANATIONAL SAFETY COUNCILOPIOID ADDICTION AWARENESS & PREVENTION CAMPAIGNPRESCRIBED TO DEATHBronze Lion
FLEISHMANHILLARD, New York / ANHEUSER-BUSCH, New YorkUSAANHEUSER-BUSCHDISASTER RELIEF WATER DONATIONSTURNING BEER INTO WATERBronze Lion
WIEDEN+KENNEDY AMSTERDAM / NIKE, HilversumTHE NETHERLANDSNIKENIKE WOMENSTHE LIONESS CRESTBronze Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDLIONSTEINLAGERFIGHT FOR TERRITORYBronze Lion
&CO, CopenhagenDENMARKTHE DANISH CANCER SOCIETY & TRYGFONDENTHE DANISH CANCER SOCIETY & TRYGFONDENHELP A DANEBronze Lion


Here’s a reminder of the 2018 PR Lions shortlists in full.

#CannesLions2018: PR Lions shortlist

The Cannes Lions PR Lions shortlist has been released, with two SA entries making the grade in four categories...

20 Jun 2018


2018 Cannes Lions Social & Influencer winners


EntrantCountryClientProductTitleAward
WIEDEN+KENNEDY, LondonUNITED KINGDOMNIKENIKENOTHING BEATS A LONDONERGrand Prix
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWGold Lion
DROGA5, New YorkUSATOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: THE SON OF A LEGEND RETURNS HOMEGold Lion
adam&eveDDB, LondonUNITED KINGDOMEA SPORTSFIFA 18FIFA 18 MORE THAN A GAMEGold Lion
DAVID, MiamiUSABURGER KINGWHOPPERGOOGLE HOME OF THE WHOPPERGold Lion
DROGA5, New YorkUSATOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: THE SON OF A LEGEND RETURNS HOMEGold Lion
CANDIDE THOVEX, Hamburg / THJNK, HamburgGERMANYAUDIAUDI QUATTRO - CANDIDE THOVEXSKI THE WORLDGold Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIAŁOWIEŻA FORESTTO THE LAST TREE STANDINGGold Lion
CANDIDE THOVEX, Hamburg / THJNK, HamburgGERMANYAUDIAUDI QUATTRO - CANDIDE THOVEXSKI THE WORLDGold Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEINSTAGRAMWELCOME TO @APPLEGold Lion
VML, Kansas CityUSAWENDY'SWENDY'S SOCIAL MEDIA/COMMUNITY MANAGEMENT STRATEGYTALK SOCIAL TO MEGold Lion
MINDSHARE, London / WIEDEN+KENNEDY, LondonUNITED KINGDOMNIKENIKE BRANDNIKE - NOTHING BEATS A LONDONERGold Lion
MINDSHARE, London / WIEDEN+KENNEDY, LondonUNITED KINGDOMNIKENIKE BRANDNIKE - NOTHING BEATS A LONDONERGold Lion
DROGA5, New YorkUSATOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: THE SON OF A LEGEND RETURNS HOMEGold Lion
WIEDEN+KENNEDY NEW YORKUSAABINBEVBUD LIGHTDILLY DILLYSilver Lion
WIEDEN+KENNEDY, LondonUNITED KINGDOMNIKENIKENOTHING BEATS A LONDONERSilver Lion
CANDIDE THOVEX, Hamburg / THJNK, HamburgGERMANYAUDIAUDI QUATTRO - CANDIDE THOVEXSKI THE WORLDSilver Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETSilver Lion
BBDO NEW YORKUSAP&GP&GTHE TALKSilver Lion
ALMAPBBDO, São PauloBRAZILGOL LINHAS AEREASGOL LINHAS AEREASTHE NEYMARLESS SPONSORSHIPSilver Lion
BBDO NEW YORKUSADOWNTOWN RECORDSTHE ACADEMICLIVE LOOPERSilver Lion
DROGA5, New YorkUSATOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: THE SON OF A LEGEND RETURNS HOMESilver Lion
R/GA NEW YORK / NOWTHIS, New YorkUSASAMSUNGSAMSUNG GEAR 360NOWTHIS X SAMSUNG UNFRAMEDSilver Lion
ROSAPARK, ParisFRANCEMONOPRIXMONOPRIX DELIVERY SERVICESTHE WORST SONG IN THE WORLDSilver Lion
VML, Kansas CityUSAWENDY'SWENDY'S SOCIAL MEDIA/COMMUNITY MANAGEMENT STRATEGYTALK SOCIAL TO MESilver Lion
adam&eveDDB, LondonUNITED KINGDOMEA SPORTSFIFA 18FIFA 18 MORE THAN A GAMESilver Lion
Y&R PARIS, ParisFRANCEGOIKO GRILLRESTAURANT COMPANYGOIKO GRILL HUNGRYFRIELDSilver Lion
OGILVY NEW ZEALAND, Auckland / THE SWEETSHOP, AucklandNEW ZEALANDNEW ZEALAND POLICERECRUITMENTWORLD'S MOST SUCCESSFUL RECRUITMENT VIDEOSilver Lion
MINDSHARE, London / WIEDEN+KENNEDY, LondonUNITED KINGDOMNIKENIKE BRANDNIKE - NOTHING BEATS A LONDONERSilver Lion
BBDO NEW YORKUSABACARDIBACARDIMUSIC LIBERATES MUSICBronze Lion
Y&R PARIS, ParisFRANCEGOIKO GRILLRESTAURANT COMPANYGOIKO GRILL HUNGRYFRIELDBronze Lion
VML, Kansas CityUSAPEPSICOGATORADEGIFORADEBronze Lion
R/GA PORTLANDUSAJORDAN BRANDNIKE AIR JORDAN III TINKER SNEAKERSA/R JORDANBronze Lion
DAVID, Buenos AiresARGENTINANEWSANNOBLEXTHE ALL-IN PROMOBronze Lion
22SQUARED, AtlantaUSATHE HOME DEPOT, INC.RETAILBUILT-IN PINSBronze Lion
BBDO NEW YORKUSADOWNTOWN RECORDSTHE ACADEMICLIVE LOOPERBronze Lion
McCANN NEW YORKUSAVERIZONVerizonFIRST RESPONDERS FIRSTBronze Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGBronze Lion
MINDSHARE, SydneyAUSTRALIAFOXTELWENTWORTHTHE WENTWORTH RATBronze Lion
KING JAMES GROUP, Cape TownSOUTH AFRICASANLAMMYCHOICE FUNERAL PLANUK'SHONA KWELANGA - A WHATSAPP DRAMA SERIESBronze Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIAŁOWIEŻA FORESTTO THE LAST TREE STANDINGBronze Lion
BBDO NEW YORKUSADOWNTOWN RECORDSTHE ACADEMICLIVE LOOPERBronze Lion
WIEDEN+KENNEDY, PortlandUSAKFCKFCKFC | 11 HERBS & SPICESBronze Lion
BBDO NEW YORKUSABACARDIBACARDIMUSIC LIBERATES MUSICBronze Lion
72ANDSUNNY AMSTERDAMTHE NETHERLANDSADIDASADIDAS FOOTBALLADIDAS 'CREATIVITY GETS YOU NOTICED'Bronze Lion
TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., TokyoUSATOYOTA MOTOR CORPORATIONTOYOTA BRAND@SEELIKEMENNABronze Lion
ALMAPBBDO, São PauloBRAZILMARSSNICKERS#WTFRONALDOBronze Lion
Y&R PARIS, ParisFRANCEGOIKO GRILLRESTAURANT COMPANYGOIKO GRILL HUNGRYFRIELDBronze Lion
MOSAIC, Chicago / JAY-Z, New YorkUSAABINBEVBUDWEISERDREAM ONBronze Lion
BBDO NEW YORKUSADOWNTOWN RECORDSTHE ACADEMICLIVE LOOPERBronze Lion
JUNGLE CREATIONS, LondonUNITED KINGDOMYOTIYOTILITTLE CASANOVABronze Lion
EDELMAN, San Francisco / UNITED ENTERTAINMENT GROUP, New YorkUSAADOBEADOBEADOBE MAKE THE CUTBronze Lion
AMVBBDO, LondonUNITED KINGDOMPLASTIC OCEANS/LADBIBLEPLASTIC OCEANS/LADBIBLETRASH ISLESBronze Lion
HOST/HAVAS, SydneyAUSTRALIAAIR NEW ZEALANDAIR NEW ZEALANDLOSERS' PARADISEBronze Lion
OGILVY AFRICA, NairobiKENYAOL PEJETA CONSERVANCYANIMAL CONSERVANCYMOST ELIGIBLE BACHELORBronze Lion
MCKINNEY, DurhamUSACARMAXCAR SALESBUYING GREENIEBronze Lion
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWBronze Lion
McCANN NEW YORKUSAVERIZONVerizonFIRST RESPONDERS FIRSTBronze Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLESIRITHE ROCK X SIRI: DOMINATE THE DAYBronze Lion
FCB INFERNO, LondonUNITED KINGDOMUEFAWOMEN'S FOOTBALLTOGETHER #WEPLAYSTRONGBronze Lion
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWBronze Lion
McCANN NEW YORKUSACIGNACIGNATV DOCTORS OF AMERICA - SEASON 2Bronze Lion
BBDO NEW YORKUSABACARDIBACARDIMUSIC LIBERATES MUSICBronze Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX / FIFA 18FOOTBALL DECODEDBronze Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIAŁOWIEŻA FORESTTO THE LAST TREE STANDINGBronze Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETBronze Lion
ALMAPBBDO, São PauloBRAZILGOL LINHAS AEREASGOL LINHAS AEREASTHE NEYMARLESS SPONSORSHIPBronze Lion


Here’s a reminder of the 2018 Social & Influencer Lions shortlists in full.

#CannesLions2018: Social & Influencer Lions shortlist

The Cannes Lions Social & Influencer Lions shortlist has been released, with two SA entries making the grade...

20 Jun 2018


The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.


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