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Cannes Lions Special Section

#CannesLions2018: Innovation Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 21 June, with the 2018 Innovation and Product Design winners announced during the Innovation award ceremony
The 2018 Cannes Lions Innovation Grand Prix winners...
The 2018 Cannes Lions Innovation Grand Prix winners...

Winners of the Cannes Lions Innovation track were announced at the 2018 Cannes Lions award ceremony on Thursday, 21 June from 7pm. This encompasses the Innovation and Product Design Cannes Lions, with Colombia responsible for the Grand Prix for each.

Innovative Innovation work

The Innovation Lions celebrate celebrate ground-breaking innovation, technology and problem solving - standalone solutions including tools, products, models and platforms, as well as creative campaigns utilising new tech.

Tor Myhren, VP Marketing Communications at Apple is the 2018 Innovation Lions jury president.

This year, only six Innovation Lions were presented, with the 2018 Cannes Lions Innovation Grand Prix awarded to MullenLowe SSP3 Bogota for the Ministry of Communications and Technology's Vive Digital Program 'My Line':

The Product Design Lions celebrate creativity that fuses form and function. Work that demonstrates aesthetics that are inseparable from application; work that blurs the line between a product's beauty and utility by achieving both.

Asif Khan, architect at Asif Khan Ltd, is the 2018 Cannes Lions Product Design jury president.

This year, 13 Product Design Lions were presented, with the 2018 Cannes Lions Product Design Grand Prix was awarded to Ogilvy Columbia, Kingo Energy, Ogilvy Guatemala and Powell Communications New York for Kingo:

View the full tables of winning work below:

2018 Cannes Lions Innovation winners

EntrantCountryClientProductTitleAward
MULLENLOWE SSP3, BogotáCOLOMBIAMINISTRY OF COMMUNICATIONS & TECHNOLOGYVIVE DIGITAL PROGRAMMY LINEGrand Prix
SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul / DOT INCORPORATION, SeoulGERMANYDOTDOTMAKING THE WORLD ACCESSIBLE, DOT BY DOT.Gold Lion
ADIDAS, AmsterdamTHE NETHERLANDSADIDASFUTURECRAFT 4DFUTURECRAFT 4DSilver Lion
GEOMETRY GLOBAL, PragueCZECH REPUBLICNEURODIGITALHAPTIC GLOVESTOUCHING MASTERPIECESBronze Lion
CHEIL WORLDWIDE, GurgaonINDIASENSE INTERNATIONAL INDIAGOOD VIBES APPGOOD VIBES: COMMUNICATION TOOL FOR THE DEAFBLINDBronze Lion
GREY BRAZIL, São PauloBRAZILRECLAME AQUIRECLAME AQUITHE CANCELLERBronze Lion

Here’s a reminder of the 2018 Innovation Lions shortlists in full.

2018 Cannes Product Design winners

EntrantCountryClientProductTitleAward
OGILVY COLOMBIA, Bogotá / KINGO ENERGY, Guatemala City / OGILVY GUATEMALA, Guatemala, Central AmericaCOLOMBIAKINGOKINGOKINGOGrand Prix
ADIDAS, AmsterdamTHE NETHERLANDSADIDASFUTURECRAFT 4DFUTURECRAFT 4DGold Lion
TBWA\INDIA, MumbaiINDIAASHA EK HOPE FOUNDATIONSOCIAL SERVICEBLINK TO SPEAKSilver Lion
GOOGLE, Mountain ViewUSAGoogle LLCGOOGLE HOME MINIGOOGLE HOME MINISilver Lion
SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul / DOT INCORPORATION, SeoulGERMANYDOTDOT MINIDOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.Silver Lion
SID LEE, TorontoCANADABLACK LIVES MATTER CANADABLACK LIVES MATTER IS AN ACTIVIST GROUP THAT CAMPAIGNS AGAINST SYSTEMIC RACISM AND VIOLENCE AGAINST BLACK PEOPLE.THE BULLETPROOF FLAGSilver Lion
TBWA\HAKUHODO, TokyoJAPANAIGCSRPRIDE JERSEYSilver Lion
SERVICEPLAN GERMANY, Munich / SERVICEPLAN HEALTH & LIFE, MünchenGERMANYLV PRASAD EYE INSTITUTE, WHO COLLABORATION CENTREFITTLE - THE FIRST 3D PRINTED BRAILLE PUZZLEFITTLEBronze Lion
WIEDEN+KENNEDY, PortlandUSANIKENIKE MAKERS' EXPERIENCELIVE DESIGN Bronze Lion
Y&R MELBOURNEAUSTRALIAMONASH UNIVERSITYMONASH UNIVERSITYSIP SAFEBronze Lion
BETC, ParisFRANCELACOSTELACOSTESAVE OUR SPECIESBronze Lion
JUNG VON MATT, HamburgGERMANYBERLINER VERKEHRSBETRIEBE (BVG)THE LIMITED EDITION BVG X ADIDAS ORIGINALS EQT 93/BERLIN, THE SNEAKER THAT’S A YEARLY TICKET.BVG X ADIDAS – THE TICKET-SHOEBronze Lion
GOOGLE CREATIVE LAB, New YorkUSAGOOGLEEXPERIMENTS WITH GOOGLEVOICE EXPERIMENTS: PAPER SIGNALSBronze Lion

Here’s a reminder of the 2018 Product Design Lions shortlists in full.

The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.

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