WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...
Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015
Famous Brands, which owns Steers‚ Wimpy and Debonairs, plans to open 243 new restaurants in the coming year after reporting record turnover and profit for the year. It is also planning to enter Angola and Ghana.
Zeenat Moorad 20 May 2014
Shoppers are always on the lookout for ways to save on their purchases. One method that they find effective is the use of daily deal coupon codes and promo codes.
Matthew Samuel 2 Jan 2014
CAIRO, EGYPT: Egypt's liquor stores are under growing pressure to stop selling alcohol, they say, but the pressure is not from the country's Islamist government, but from society itself.
20 May 2013
In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.
15 Nov 2012
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
LONDON: The panel of judges has been announced for the eighth Diageo Africa Business Reporting Awards set to take place on 30 June 2011. The annual awards aims to encourage more prolific reporting of economic opportunities in Africa and to celebrate excellence in business journalism.
15 Mar 2011
LONDON, UK: Family firms around the world are confident about their future prospects, but many aren't doing enough to prepare themselves for the years ahead, says PwC. Nearly half still don't have a succession plan and of those that do, only 50% have decided who will take over the top job.
26 Nov 2010
NEW YORK, US: After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers' hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index.
27 Oct 2010