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The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

Famous Brands revenue up 12%, expands further in Africa

Famous Brands, which owns Steers‚ Wimpy and Debonairs, plans to open 243 new restaurants in the coming year after reporting record turnover and profit for the year. It is also planning to enter Angola and Ghana.

By Zeenat Moorad 20 May 2014

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014

How to find best daily deals on online shopping that meet your budget

Shoppers are always on the lookout for ways to save on their purchases. One method that they find effective is the use of daily deal coupon codes and promo codes.

By Matthew Samuel 2 Jan 2014

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013

Luxury brands turn attention to Africa

Africa's growing middle class has expensive tastes and research by Bain & Company suggests that luxury goods sales will increase by 11% this year - demonstrating the continent's potential for upmarket goods.

By Zeenat Moorad 5 Nov 2013

Egyptians want to ban booze sales

CAIRO, EGYPT: Egypt's liquor stores are under growing pressure to stop selling alcohol, they say, but the pressure is not from the country's Islamist government, but from society itself.

20 May 2013

Macy's taps into the Millennial generation

In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.

15 Nov 2012

Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.

21 Aug 2012

Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012

Judging panel announced for 2011 Diageo Awards

LONDON: The panel of judges has been announced for the eighth Diageo Africa Business Reporting Awards set to take place on 30 June 2011. The annual awards aims to encourage more prolific reporting of economic opportunities in Africa and to celebrate excellence in business journalism.

15 Mar 2011

Family business owners optimistic, but...

LONDON, UK: Family firms around the world are confident about their future prospects, but many aren't doing enough to prepare themselves for the years ahead, says PwC. Nearly half still don't have a succession plan and of those that do, only 50% have decided who will take over the top job.

26 Nov 2010

Hope for full global economic recovery in 2010 diminishes

NEW YORK, US: After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers' hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index.

27 Oct 2010

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