Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...
By 2050, over a quarter of the world's population will live in Africa. In celebration of Africa Day, 25 May 2018, Sage unpacks which of Africa's key economies are positioned for strong growth in the decades to come...
Uganda is one of the most entrepreneurial countries in Africa according to research stats...
The latest study from GfKshows that 97% of Kenyan adults with internet access are using some form of online video service, with nearly two-thirds paying to view digital online content...
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.
11 Jul 2011
NUREMBERG, GERMANY: The political unrest in North Africa has had far-reaching consequences for the tourism industry. According to GfK Retail and Technology, the majority of German holidaymakers have postponed any planned trips to Egypt and Tunisia and demand for the summer months also noticeably declined in the first few weeks of the year.
22 Feb 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011
LONDON, UK: Family firms around the world are confident about their future prospects, but many aren't doing enough to prepare themselves for the years ahead, says PwC. Nearly half still don't have a succession plan and of those that do, only 50% have decided who will take over the top job.
26 Nov 2010