Stratplanning

Strat planning for client service and non-planners: Cape Town, 10 April

[Issued by Stratplanning] A one-day course for client service to fulfil their role more effectively will take place in Cape Town on 10 April. The course is also suitable for PR practitioners as well as those who do not have planning as a line function. 3 Apr 2013 11:12

Analysing the CRM needs of a midsize business

[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow? 2 Apr 2013 11:24

Tigo listed among top social brands on Facebook

Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012. Tigo Tanzania is the only telecom company from central, eastern and southern Africa in the ranking among some of the world's biggest brands. 19 Feb 2013 10:48

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

Bizcommunity.com

Bizcommunity launches new dedicated sectors, newsletters

[Issued by Bizcommunity.com] Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45

AccessKenya automates its customer service

The AccessKenya group announced this week that it has completed full automation of its customer service through the acquisition and integration of the Internet Protocol Contact Manager (IPCM) and HEAT system from the US-based Frontrange Systems. The two systems have further been integrated with the new AVAYA PBX. 24 May 2011 09:50

Brand Inside and Y&R brands in new partnership

[Carole Kimutai] The Brand Inside from the UK and Young & Rubicam Brands have gone into a partnership that aims to help Kenyan companies bridge the gap between brand promise and customer experience. 22 Mar 2011 06:44

SMS becomes a business, healthcare tool

[Jennigay Coetzer] SMS is used more in customer relationship management (CRM) in developing countries like SA than in other markets because more individuals have cellphones than internet access. 17 Mar 2011 13:40

[2011 trends] Ever-changing ad industry, constantly developing trends

[Adene van der Walt] So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind. 18 Jan 2011 15:13

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

[2011 trends] A year of hard work for brands

[Janice Spark] If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011. 17 Jan 2011 15:27

Leaders grapple with tone from the top - PwC

Setting the right tone from the top is viewed as an increasingly important leadership skill that can make or break relationships with shareholders, employees, customers and business partners. 12 Jul 2010 12:35

Investment in speech analytics in call centres set to double

[Published by Ovum, part of the Datamonitor group] GLOBAL: Call centre spending on speech analytics is set to double worldwide, growing from around US$95 million in 2009 to US$180 million (about R720 million to about R1.36 billion, respectively) by 2014 according to Ovum. 23 Jun 2010 11:03