No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow?
By Paul Anderson 2 Apr 2013 11:24
Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012. Tigo Tanzania is the only telecom company from central, eastern and southern Africa in the ranking among some of the world's biggest brands.
19 Feb 2013 10:48
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
A one-day course for client service to fulfil their role more effectively will take place in Cape Town on 10 April. The course is also suitable for PR practitioners as well as those who do not have planning as a line function.
Issued by Stratplanning 3 Apr 2013 11:12
Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011.
Issued by Bizcommunity.com 20 Sep 2011 15:45
The AccessKenya group announced this week that it has completed full automation of its customer service through the acquisition and integration of the Internet Protocol Contact Manager (IPCM) and HEAT system from the US-based Frontrange Systems. The two systems have further been integrated with the new AVAYA PBX.
24 May 2011 09:50
The Brand Inside from the UK and Young & Rubicam Brands have gone into a partnership that aims to help Kenyan companies bridge the gap between brand promise and customer experience.
By Carole Kimutai 22 Mar 2011 06:44
SMS is used more in customer relationship management (CRM) in developing countries like SA than in other markets because more individuals have cellphones than internet access.
By Jennigay Coetzer 17 Mar 2011 13:40
So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.
By Adene van der Walt 18 Jan 2011 15:13
The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
By Gisele Wertheim Aymes 18 Jan 2011 14:17
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
By Janice Spark 17 Jan 2011 15:27
Setting the right tone from the top is viewed as an increasingly important leadership skill that can make or break relationships with shareholders, employees, customers and business partners.
12 Jul 2010 12:35
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