Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
NEWSWATCH: In what can be described as an effort to put Zimbabwe back on the map as an appealing tourist attraction after taking some knocks due to its economic collapse and political violence, Zimbabwean officials are planning on developing a 'Disneyland in Africa', reports Voices of Africa.
28 Aug 2013 13:18
As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.
11 Sep 2013 08:32
The country's first commercial radio station, Star FM, clinched first runner-up position for the Outstanding Marketing Entry of the Year at the 4th Annual Marketers Association Zimbabwe Convention held in Victoria Falls. The award is courtesy of the annual MAZ Outstanding Marketing Efforts Awards that seek to recognise and reward the most outstanding efforts and campaigns in Zimbabwe.
1 Nov 2012 12:24
Redefinition, a new advertising agency is expected to launch this week in Zimbabwe. Redefinition, described as the new player in Zimbabwe's advertising and marketing industry, specialises in advertising, marketing, branding and social media use.
12 Jul 2012 10:35
At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.
By Tatenda Chiweshe 9 Jul 2012 09:46
An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.
3 Apr 2012 11:04
The Jupiter Drawing Room, a globally recognised advertising agency that opened its doors in South Africa in the late 80's, on Thursday, 23 February 2012, announced that it signed a deal with an advertising agency in Zimbabwe to expand in the country.
23 Feb 2012 14:45
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
South Africa's Institute of Marketing Management has joined forces with Zambia's Institute of Marketing, Marketers Association of Zimbabwe and Marketing Society of Kenya to launch the African Marketing Confederation in the aim of promoting and maintaining standards of professional skills, ability, ethics and integrity among marketers through the various African marketing bodies.
By Issa Sikiti da Silva: @sikitimedia 9 Sep 2011 12:34
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
By Issa Sikiti da Silva 25 May 2011 13:45
After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features and an expanded set of self-promotional tools. What hasn't changed, however, is our commitment to quality news, carefully edited, curated and aggregated daily by the biz editorial teams from specialist journalists, our communities of industry leaders, other news sources and press releases you submit.
23 May 2011 14:51
South Africa, the continent's largest economy and ranked 32nd globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria.
By Issa Sikiti da Silva 9 May 2011 12:52
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