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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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Episode 96: IAB South Africa – what is coming next?

Date: 4 Jul 2014
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Superbrand Awards partners with Nhume Marketing Communications

The official distributor of Z-CARD Africa, Middle East, India and Turkey (ZAMI) in Zimbabwe, Nhume Marketing Communications, has been appointed as the official print partner for the Superbrand Awards.

19 May 2014 09:34

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Vic Falls Z-Card pocket guide promotes Zim tourism

As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.

11 Sep 2013 08:32

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

'Disneyland in Africa' will need a powerful marketing strategy

NEWSWATCH: In what can be described as an effort to put Zimbabwe back on the map as an appealing tourist attraction after taking some knocks due to its economic collapse and political violence, Zimbabwean officials are planning on developing a 'Disneyland in Africa', reports Voices of Africa.

28 Aug 2013 13:18

Star FM scoops award

The country's first commercial radio station, Star FM, clinched first runner-up position for the Outstanding Marketing Entry of the Year at the 4th Annual Marketers Association Zimbabwe Convention held in Victoria Falls. The award is courtesy of the annual MAZ Outstanding Marketing Efforts Awards that seek to recognise and reward the most outstanding efforts and campaigns in Zimbabwe.

1 Nov 2012 12:24

Redefinition launches in Zimbabwe

Redefinition, a new advertising agency is expected to launch this week in Zimbabwe. Redefinition, described as the new player in Zimbabwe's advertising and marketing industry, specialises in advertising, marketing, branding and social media use.

12 Jul 2012 10:35

Outdoor media in Zimbabwe - The First Frontier!

At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.

By Tatenda Chiweshe 9 Jul 2012 09:46

Cultural leadership training for Southern Africa

An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.

3 Apr 2012 11:04

The Jupiter Drawing Room expands into Zimbabwe

The Jupiter Drawing Room, a globally recognised advertising agency that opened its doors in South Africa in the late 80's, on Thursday, 23 February 2012, announced that it signed a deal with an advertising agency in Zimbabwe to expand in the country.

23 Feb 2012 14:45

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011 09:36

African Marketing Confederation launch takes marketing beyond borders

South Africa's Institute of Marketing Management has joined forces with Zambia's Institute of Marketing, Marketers Association of Zimbabwe and Marketing Society of Kenya to launch the African Marketing Confederation in the aim of promoting and maintaining standards of professional skills, ability, ethics and integrity among marketers through the various African marketing bodies.

By Issa Sikiti da Silva: @sikitimedia 9 Sep 2011 12:34

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