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Focus on Digital Marketing

Bizcommunity's DIGITAL MARKETING Report is now available in a downloadable PDF.

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Why PPC, CPC, CPI, SEO, etc., doesn't matter

Amod Munga reckons if you're going to spend money on advertising or marketing, you should skew your budget towards work that moves people's hearts and it will move their hands to their wallets as well...

By Amod Munga 13 hours ago

Grey South Africa wins Gold, Silver and Bronze at Loeries 2017

This weekend Grey Africa proved that you don't have to be a big agency to win at the Loeries, as they took home Gold, Silver and Bronze awards...

Issued by Grey 13 hours ago

Ogilvy celebrates seventh consecutive Loeries Grand Prix

Ogilvy South Africa took home 24 statues from the 2017 Loeries held in Durban at the weekend, including its seventh Grand Prix in a row...

Issued by Ogilvy & Mather 13 hours ago

A Loeries party to end all parties

The Spitfire Films Production Company from Joburg closed off the Loeries Creative Week with a bash of note, an Alice in La La Land themed event that had delegates begging for more!..

Issued by Spitfire Films 1 day ago

Digital is a revolution, not a media type

Being in the advertising industry, digital is often referred to as a media type: "Let's complement our above-the-line media with digital.” I can't help but chuckle a little inside every time I hear this phrase...

By Elaine Loeb, Issued by Dentsu Aegis Network 1 day ago

Namibian agency Weathermen & Co wins MTC, FNB

Namibian ad agency Weathermen & Co Advertising, a subsidiary of the Ohlthaver & List Group and The Jupiter Drawing Room Cape Town, has won a five-way pitch for the ad account of mobile telecommunications provider, Mobile Telecommunications Limited...

Issued by Weathermen & Co 2 days ago

#Loeries2017: Hall of Fame inductee Nathan Reddy on Grid's culture refresh disruption and curation

In this off-the-cuff interview Reddy shares his views on the formidable work coming from the Middle East and why his 23-year-old daughter is his source of inspiration...

By Leigh Andrews 3 days ago

#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton

Mike Middleton, KFC Africa CMO, is the well-deserved recipient of this year's Marketing Leadership and Innovation Award for his contribution to the marketing and advertising industry over the duration of his career...

By Jessica Tennant 19 Aug 2017

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

Conversion Science team scoops the 2017 EMEA Mobile Ads Certification Challenge Award

Conversion Science is one of the recipients of the 2017 EMEA Mobile Ad Award. The South African-based PPC and SEM digital agency team achieved an average of 90% for the exam...

Issued by Conversion Science 18 Aug 2017

#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...

By Jessica Tennant 18 Aug 2017

Sprout wins Google Bonanza

Sprout Performance Media Partners is celebrating after it recently won the Google Bonanza for its efforts in increasing its ad extension adoption rates...

Issued by Sprout 18 Aug 2017

#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch

The launch of Net#work BBDO's Creative#Director (#CD) coffee table book is set to take place at the culmination of Loeries' Student Portfolio Day directly after the DStv Seminar at a special cocktail evening later today around 17h00 on the ICC Balcony...

By Jessica Tennant 18 Aug 2017

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International

First shortlist out for Clio Awards

The first shortlists for the Clio Awards have been announced in the Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships & Collaborations and Student categories.

1 day ago

Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Could Google become the dominant force in hospitality?

Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.

By Stuart Pallister 2 days ago

#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright

The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.

By Juanita Pienaar 3 days ago

Loeries2017: Building the new creative economy at the speed of thought

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 17 Aug 2017

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