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[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth

In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we must always remember that consumers are actually human beings...

By Mogorosi Mashilo 26 Mar 2015 05:32

High performance customer experience management

The ultimate result of today's many business challenges is that it is more important now than ever that companies know their customers better...

25 Mar 2015 14:37

What to say and where - benefits of location-based messaging

While there is a great deal of interest in the potential for personalised, location-based marketing, South African retailers have been slow to benefit from it...

By Nolan Daniel 25 Mar 2015 08:56

[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

Develop a direct line with the world's fastest growing middle class

Communicating with Africa's one billion consumers can be a challenge due to the various cultures, political situations and language barriers that exist...

20 Mar 2015 11:54

We dare to be different!

We don't want to live just to be forgotten. Rather, we find that there is power and beauty in our difference. It is our way to stand out in the world and showcase that being different is actually a better way of living...

Issued by Wetpaint Advertising 19 Mar 2015 13:27

The first in-store promotion for the Goodnight relaxation drink

The outcome of the first in-store promotion run by Goodnight SA over two days at the Lyttleton Superspar in Gauteng was phenomenal as the promoters managed to sell a total of a 144 units...

Issued by Student Brands 19 Mar 2015 11:34

Two-a-Day invests in new packaging, packing lines and DCA storage

Two-a-Day's recent infrastructure investment includes a Flow Wrap machine that does not limit packing only to the traditional tray and bag packing...

18 Mar 2015 15:20

Is your call centre doing justice to your brand?

As we move further into the world of e-commerce, e-education,e-administration and even e-society, first (and second and third) impressions are increasingly made not by your sales team...

By Jed Hewson 17 Mar 2015 14:24

Customer experience - sale is a journey, not a destination

Many organisations have become exceptionally good at creating excellent individual engagements and interactions with their customers. However, in today's socially connected, 'always-on' world, the customer experience is no longer about isolated incidents alone...

By Shailendra Singh 17 Mar 2015 11:28

Demographics and their role in consumer behaviour

Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...

11 Mar 2015 16:12

Make your on-pack information count

In today's information-saturated FMCG environment, consumers are making better-educated purchase decisions than ever before. This is especially true when it comes to health- and wellness-related issues...

Issued by Pyrotec 10 Mar 2015 14:25

Banking on branding as important as ever

There can be little doubt that the proliferation of entry-level banks in the past few years has vastly changed South Africa's financial landscape...

By John Harvey 6 Mar 2015 05:30

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