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Biz Takeout's

Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 24 April from 9am-10am as we chat to Pete Case from GLOO and Duncan Wares from Hg80. [twitterfall]

23 Apr 2014 10:28

[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 17 April from 9am-10am as we chat to DK Badenhorst from Y&R Cape Town and directors of MaxAxion, Daniel Courtenay and Nicolle Harding. [twitterfall]

16 Apr 2014 09:53

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

SMS delivers better retail experience

Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication.

By Charles Stretch 15 Apr 2014 10:43

Smarties annual box-a-thon is Out of This World

In today's technological age, we tend to forget about the magic of 'real' play and the difference that it makes to children's development. Now in its third year, the Smarties Box-a-thon looks to stimulate children's imaginations and challenge them to think 'out of the box'. Anything goes in this 'out of this world' competition for children aged 7-12, which launches on 15 April 2014.

9 Apr 2014 11:08

[Biz Takeouts Lineup] 85: BOB - Best of Breed collaborative agency

On tomorrow's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 9am-10am, show host Warren Harding chats to Reghard Goussard, founder and CEO of newly formed collaborative agency BOB - Best of Breed; as well as Daniel Marcus from Magnetic Software. [twitterfall]

9 Apr 2014 10:55

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Whiskas partners with Cheetah Outreach Trust for new campaign

South African cat food brand Whiskas has unveiled a new campaign entitled 'Big Cat Little Cat' which focuses on the parallels between the behaviour of little domestic cats and their big wild cat cousins.

9 Apr 2014 09:15

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

Using online classifieds to promote SMEs

Big businesses are pouring resources into search engine optimisation and high-authority link building to gain consumer attention online. Unfortunately, that leaves many small businesses out of the running - unless they can piggyback off someone else's traffic.

By Claire Cobbledick 8 Apr 2014 11:24

Solal finalists include Primedia Lifestyle

In this year's International Council of Shopping Centre's Solal Marketing Awards, Primedia Lifestyle has 10 finalists, more finalists than any other entity in Europe. In total, 122 nominees from across Europe and Africa were awarded finalist status.

3 Apr 2014 12:31

Spam a friend... To recommend or not to send

Users of online shopping websites and social media platforms would recently have encountered the 'send-to-a-friend' or 'tell-a-friend' option which in some cases is accompanied by an incentive in the form of a gift or voucher.

By Tayyibah Suliman and Nabeela Latib 26 Mar 2014 07:50

'That changeroom experience was amazing,' said no one ever

Waiting in line to try on clothes can be a tiresome process and the least the customer expects is a friendly employee and a clean changeroom. Is that too much to ask?

By Kelly Summerfield 20 Mar 2014 08:00

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

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