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Brand mapping creates pathways to prosperity
Brand mapping creates pathways to prosperity

Small business owners that understand branding and how it defines a company may take branding for granted. For others, however, it may seem unnecessary and expensive. This perception could not be further from the truth, says Ravi Govender, Head of Small Enterprises at Standard Bank.

23 Oct 2014 10:18

Sunday World adds two new features
Sunday World adds two new features

The Sunday World has added two new features, 'The Shopping Trolley' and the 'Food' page. While 'The Shopping Trolley' will be a weekly addition, the 'Food' page is a bi-weekly read...

22 Oct 2014 13:52

New ambassador for Joop!
New ambassador for Joop!

Homme Fragrances has signed up Lehasa Moloi as the new ambassador for the Joop! Homme brand in 2015. Moloi is known as the presenter of Sony's Mgongo Show...

22 Oct 2014 13:13

Pre-holiday in-store promotion specials - Expanding Branding
Pre-holiday in-store promotion specials

Happy that your preparation for the end-of-year rush is on point and you are ready to reach your targets? If you still need to boost your end-of-year sales volumes, then take advantage of this pre-holiday in-store promotion special...

Issued by Expanding Branding 22 Oct 2014 11:28

[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more
[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 23 October 2014, from 9am-10am, as show host Warren Harding chats to Michael Carney, Alex Harrington-Griffin, Dirk Tolken and Kisha van Vuuren...

22 Oct 2014 10:18

Creating shopper chemistry for brands
Creating shopper chemistry for brands

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator...

By Danette Breitenbach 22 Oct 2014 09:43

Wimpy adds Zappar app for kids' AR experience
Wimpy adds Zappar app for kids' AR experience

Zappar, an augmented reality (AR) app, represented locally by IMDM, has joined forces with Wimpy to bring animation to Wimpy Kids' placemats in stores nationwide.

21 Oct 2014 12:03

SmartCaptcha puts point-of-sale ROI tracking in the picture
SmartCaptcha puts point-of-sale ROI tracking in the picture

Ready for a point-of-sale tracking revolution? SmartCaptcha is here to help brands better manage their point-of-purchase display executions and spend into the retail trade... in real-time.

By Leigh Andrews 21 Oct 2014 11:18

Shopper-centric ACDOCO 2.0 - ACDOCOSA
Shopper-centric ACDOCO 2.0

ACDOCO South Africa has completed its repositioning and investment to become the first shopper-centric FMCG brand-custodian distributor on the African continent...

Issued by ACDOCOSA 17 Oct 2014 15:59

FMCG companies need to re-examine channel roles and structures - Aperio
FMCG companies need to re-examine channel roles and structures

Channel marketing has evolved substantially since the 1990s as FMCG companies have realised the importance of enhanced shopper understanding to drive business growth...

Issued by Aperio 17 Oct 2014 15:08

House of Bubbly opens to promote South African Cap Classique
House of Bubbly opens to promote South African Cap Classique

Allan Barnard has co-founded 'The House of Bubbly', a wine shop that promotes South African Cap Classiques in the village of Riebeek Kasteel, adjacent to the iconic restaurant, Kasteelberg Bistro.

17 Oct 2014 14:45

New Rooibos website to celebrate Geographic Indicator status
New Rooibos website to celebrate Geographic Indicator status

In celebration of its newly acquired Geographic Indicator status, which will protect the name Rooibos, and allow it to capitalise and build on its geographical origin and global reputation, Rooibos Ltd has launched a new website.

17 Oct 2014 14:17

[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein
[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein

Tune in to the Biz Takeouts Marketing & Media radio show, tomorrow, 16 October 2014, from 9am-10am, as show host Warren Harding chats to Nader Henein from BlackBerry...

15 Oct 2014 10:26

Pimp your Magnum at The Zone in Joburg
Pimp your Magnum at The Zone in Joburg

On 1 November 2014, the latest Magnum Pleasure Store opens in The Zone Rosebank in Johannesburg, joining other international cool spots in New York, Melbourne, Amsterdam, Paris and Istanbul. The store has been travelling the globe since 2013, drawing crowds of public and celebrities, alike.

14 Oct 2014 11:08

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