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The in-store experience: Still the most powerful differentiator in the competitive retail space

These days, in a tough economic climate where competitors fight for control of consumers' hard-earned rands, the retail environment has to work that much harder to keep its customers, and keep them happy...

By Leanne Freeman, Issued by BMi Research 25 Nov 2015 12:51

FCB Joburg crafts Huletts first TVC in a decade

Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago...

Issued by FCB Africa 24 Nov 2015 08:32

Sub-Saharan Africa presents varied view of consumer confidence levels

The latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014...

Issued by Nielsen 24 Nov 2015 09:11

Market research: more than just a once-off investment

So, you've launched a new product or opened a new business unit or even started a whole new company from scratch, and did all your homework in the way of market research beforehand?...

By Gareth Pearson, Issued by BMi Research 24 Nov 2015 09:45

Clean data the cornerstone of a successful business strategy

Data is vital to organisations as it helps them understand their target audience better and adapt business strategies accordingly. Without recent, clean and accurate data...

17 Nov 2015 12:30

SAB campaign combats under-age drinking

South African Breweries is encouraging young adults to 'be the mentor you wish you'd had' as part of the 18+ campaign to prevent under-age drinking...

16 Nov 2015 14:55

Achieving a consistent global customer experience

Today's businesses can interact with their customers across multiple channels, providing more opportunities than ever to meet customer demands. To ensure this remains an advantage, companies must ensure that all customer experiences are consistent globally and locally relevant...

By Stuart Innell 12 Nov 2015 11:19

Chivas Regal unveils 'Iconic' vending machine

Chivas Regal has unveiled what it's calling "the world's most exclusive vending machine"...

11 Nov 2015 15:00

[TrendTalk] Amazon's new 'billboard' book store

Amazon just opened its first book store in Seattle stocked with books at the same discounted price as on its website. Is this a new disruption for the book publishing industry or just a giant interactive billboard for Amazon..?

By Louise Marsland 6 Nov 2015 11:12

[Biz Takeouts Podcast] 156: Where we stand on programmatic RTB buying

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Paula Raubenheimer from SouthernX...

6 Nov 2015 08:35

Leveraging big data for better business decisions in marketing

Big data and the benefits it can deliver for business...

By Gary Allemann 5 Nov 2015 13:00

Take a fresh food selfie

Tru-Cape is engaging millennials in a campaign that involves taking a selfie in Food Lovers' stores...

4 Nov 2015 14:38

Win a one-carat black diamond with Pongrácz

Pongrácz, the Méthode Cap Classique, is celebrating 25 years by giving bubbly lovers the opportunity to acquire their own one-carat black diamond...

4 Nov 2015 14:23

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