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Five social media pitfalls that SMEs should avoid

Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business...

By Steven Cohen 24 Apr 2015 07:10

Sleek ad tailoring for online apparel shoppers

Consumers have gotten on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools... However, some advertisers have been slow to respond...

By Ricky Liversidge 23 Apr 2015 16:25

Primedia Lifestyle's Solal award finalists

Primedia Lifestyle Marketing Services is confirmed as having 15 finalist positions in this year's International Council of Shopping Centre's Solal Marketing Awards, which recognise shopping centre marketing excellence from around the globe...

23 Apr 2015 15:47

Performance marketing can generate high returns

Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence...

22 Apr 2015 13:40

[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 23 April 2015, from 9-10am, as show host Warren Harding chats to Trevor Wolfe from Springleap...

22 Apr 2015 09:04

How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...

By Peter du Toit 21 Apr 2015 08:00

Puma grows wings

Puma has collaborated with Wings for Life World Run, confirming a multi-year partnership that kicks off in May this year. It will support event staff and athletes participating in the Wings for Life World Run...

20 Apr 2015 11:56

[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

By Gordon Geldenhuys 17 Apr 2015 14:34

[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller from TLC Marketing Worldwide...

16 Apr 2015 10:16

[Biz Takeouts Lineup] 127: Agency focus with TLC Marketing Worldwide

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 16 April 2015, from 9-10am, as show host Warren Harding chats to Derek Miller and Yossi Hasson...

15 Apr 2015 09:38

[Biz Takeouts Podcast] 126: The PRISM Awards and more...

In the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Andy Gilder, Bridget von Holdt and Darlene Menzies...

14 Apr 2015 09:27

Sbu 'slips up' again

NEWSWATCH: 'Oops! I did it again...' Sibusiso Leope, aka DJ Sbu, is once again in hot water after using a fake SABS stamp of approval on his energy drink, it is reported...

14 Apr 2015 08:16

Call for POPAI 2015 entries goes out

Entries for the South African 2015 POPAI SA Awards that recognise excellence in Point-of-Purchase (POP) advertising displays and marketing-at-retail activations are now open...

13 Apr 2015 12:28

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