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New campaign for LABELWISE creates awareness of eco-labelling

A new campaign, LABELWISE, launched on 18 October 2016 to help South Africans understand what impact the content of their shopping baskets and smart devices can have on saving the planet and empowering local communities...

20 Oct 2016

Marketing tips for franchisors seeking high-quality franchisees

Many franchise owners have found that it is hard to find good franchisees in a difficult economy and, when these can be found, how to attract them in the face of many competing franchises...

By Eric Parker 20 Oct 2016

The inside track on growth prospects for subtropical fruit and nut industries

The upcoming Subtrop Marketing Symposium will give growers, packers, processors, marketers and retailers in South Africa's subtropical fruit and nut industry a look at...

18 Oct 2016

Is it wise for brands to insult black township consumers who are worth R100bn?

The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile...

By Bandile Ndzishe 12 Oct 2016

Clover launches second Manhattan Ice Tea Shop Like a New Yorker competition

Clover recently launched the second Manhattan Ice Tea Shop Like a New Yorker (#SLNY2) competition...

7 Oct 2016

Local partnerships could change the game for budding entrepreneurs in SA

Nona Holdings, Shopstar and Kamers have joined forces to give e-commerce the push it needs in helping SA businesses develop more holistically...

Issued by Nona Creative 6 Oct 2016

Primedia Lifestyle takes home 13 Footprint Marketing Awards

Primedia Lifestyle took home 13 of these prestigious awards, including one Gold, six Silver and six Bronze out of the overall 33 awards (approximately 40%), across multiple categories...

3 Oct 2016

#SustainabilityMonth: The immersive consumer experience

Some brands are taking event activations to the next level by creating beautifully conceptualised spaces as a new touchpoint to enhance consumer experiences. Here's how Pernod Ricard has done so, while keeping sustainability top of mind...

By Leigh Andrews 3 Oct 2016

#WTP: New campaign heroes the potato

To create intrigue and interest around one of South Africa's most popular vegetables - the potato - Potatoes SA has launched a new #WTP campaign to inform and educate about...

30 Sep 2016

Foschini introduces Courage to Conquer campaign

This October, Foschini is raising awareness of breast cancer with its Courage to Conquer campaign to unite eleven breast cancer survivors to openly share their stories and encourage other women in South Africa to be bold and take courage...

28 Sep 2016

#InnovationMonth: Mastering innovation and marketing at retail

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it...

By Bandile Ndzishe 28 Sep 2016

Dunkin' Donuts says Cape Town launch date is up to the customer

Following on from Grand Foods' announcement that the first Dunkin' Donuts in South Africa would open in Cape Town at the end of October 2016, the American donut company and coffeehouse chain is challenging customers to...

26 Sep 2016

TFG and SA Florist partner to encourage customers to say thank you

Isn't it time to say thank you? The Foschini Group has partnered with SA Florist to encourage you to applaud those who have helped shape who you are on Grandparents Day (2 October), Teachers Day (5 October) and Bosses Day (17 October).

23 Sep 2016

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