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#SACSCCongress: Cresta Shopping Centre gets top nod at Footprint Marketing Awards

On the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, the 2017 Footprint Marketing Awards winners were announced...

29 minutes ago

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range...

By Jessica Tennant 1 hour ago

How to supercharge ROI from your retail marketing

Here are three steps to boosting the performance of your retail and in-store marketing and promotions, using insights from point-of-sale data and competitive monitoring...

By Nikolay Dolgov, Issued by GfK South Africa 14 Sep 2017

Doritos 'Battle of the Bold' winning new flavour revealed

It all started mysteriously, grabbing consumers' attention as Doritos launched two new flavours, “Tomato Sizzler” and “Jalapeño Poppers”, in a really engaging and creative way...

Issued by Bonfire Media 14 Sep 2017

Adidas teams up with SA sports personalities to drive charity campaign

Adidas has challenged sports personalities and teams to display their athletic capabilities creatively through challenge videos...

12 Sep 2017

How millennials are changing shopping patterns

With millennials poised to become the most powerful demographic in terms of purchasing power, retailers need to understand how they interact differently with retail, technology, and the overall experience of shopping...

By Boris Dzhingarov, Issued by Monetary Library 12 Sep 2017

Beauty, personal care remains top performing direct selling sector

The internet has changed the way women think about beauty and cosmetics but not, it seems, the value of personal face-to-face advice...

8 Sep 2017

French fashion giants ban ultra-thin models

A host of French-owned fashion labels spanning Christian Dior to Saint Laurent pledged Wednesday to ban ultra-thin models from their advertising and catwalk shows...

6 Sep 2017

Top journalists win for responsible drinking stories

The winners of the 2017 Diageo SA Responsible Drinking Media Awards have been announced, following an awards ceremony held in Johannesburg late last week...

4 Sep 2017

L'Oreal drops trans model over controversial comments

French cosmetics giant L'Oreal confirmed it had dropped a British transgender model over comments the company deemed "at odds with our values,"...

4 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways

The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town...

31 Aug 2017

Mom knows best: Insights on marketing to mothers from a leading value retailer

A genuine understanding of the priorities and challenges faced by mothers within the target market is critical, or else retailers run the risk of alienating this powerful group...

Issued by Ackermans 29 Aug 2017

Small things can produce massive results

Sometimes, when I'm wandering around I'm absolutely amazed at how many traders get it wrong. With a little thought they could do so much better. It's just mostly simple and obvious things...

By Chris Brewer 28 Aug 2017

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International

Toys "R" Us files for bankruptcy

NEW YORK, US - Retailer Toys "R" Us has filed for Chapter 11 bankruptcy protection in a US court, the company said, amid heavy debt and a tough environment for bricks and mortar stores. The chain which sells toys and baby products in the United States as well 38 other countries and jurisdictions joins other traditional retailers that are struggling to compete with the likes of Amazon.

18 hours ago

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy, as only 7% of sales leaders and 9% of chief marketing executives view themselves as the owner of the customer experience, leaving this vital revenue-directing opportunity area without oversight and collective direction.

23 hours ago

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 1 day ago

China's sharing economy now embraces sex dolls

BEIJING, China - China has shared bikes, umbrellas, and basketballs, but one company is taking the country's love affair with the "sharing economy" to an erotic extreme with a line of rentable sex dolls.

1 day ago

Chocolate industry driving deforestation of Ivory Coast: report

ABIDJAN, Côte d'Ivoire - The chocolate industry is indirectly driving massive and illegal deforestation in Ivory Coast, fuelling a catastrophic decline in wildlife, a green group said on Wednesday. "In several national parks and other protected areas, 90 percent or more of the land mass has been converted to cocoa," the group Mighty Earth said in its investigation.

15 Sep 2017

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