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#FreshOffTheShelf: HovnBae song selected for new Cheese Curls commercial

A feel good song 'Gonna Make You Smile', by South African band HovnBae, was recently selected as the perfect fit for the new Willards Cheese Curls, Cheese and Onion flavour...

1 hour ago

What pester power can do for your business

There is a surge of freebie campaigns at three major grocery retailers, with Pick n Pay's animal card collection, Spar's Angry Bird 3D cards and Checkers' mini grocery items, leaving parents reeling as to where to shop...

2 days ago

How Pokémon Go could benefit your business

You've heard of B2B and B2C, but are you ready for O2O? The new online-to-offline trend is lighting up markets across the globe, particularly with the growing Pokémon Go phenomenon...

By Leigh Andrews 3 days ago

[Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Glenn Gillis and Ben Wagner...

21 Jul 2016

[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML

Tune in to the Biz Takeouts Marketing & Media radio show on 21 July 2016, from 9-10am, as show host Warren Harding chats to Glenn Gillis and Ben Wagner...

20 Jul 2016

South African retailers fall short on social media

When it comes to retail service, every South African knows that sometimes this can leave a lot to be desired. There are few better ways to gauge just how serious a company is about engaging its customers on service-related issues than by checking out its social media accounts...

By Nick Paul 20 Jul 2016

Luring Pokemon GO players could help retailers massively boost sales

Pokemon GO, a mobile game that has rocketed to the top of Apple and Android app stores in record time, looks set to challenge young internet companies that specialise in increasing foot traffic for small businesses, and may end up playing a role in major brands' marketing...

15 Jul 2016

Brand refresh for Health Products Association of South Africa

The Health Products Association of South Africa has recently undergone a brand refresh and a new marketing positioning strategy, to prepare itself for a growing number of industry needs...

13 Jul 2016

Checkers is teaching kids a valuable lesson about commerce, just not the one they think

If you are a Checkers shopper, you would have received a packet of tiny toy groceries along with your regular fare this week...

By Estelle Nagel 13 Jul 2016

New TVC for All Gold range

TBWA\Hunt Lascaris has created a new TVC and online ad for All Gold, as part of the brand's revamped packaging...

13 Jul 2016

Better and better

Late last year I was full of praise for what Pick n Pay were doing to both attract and retain customers with their Smart Shopper loyalty program and their Stickeez promotion...

By Clive Evans 13 Jul 2016

Shopper marketing: The path to purchase has changed

Gone are the days when consumers are driven towards brands. Consumers now feel empowered enough to have brands gravitate towards them and nowhere is this more relevant than in shopper marketing...

By Alicia John, Issued by Mortimer Harvey 8 Jul 2016

Checkers introduces #CheckersLittleShop Mini Collectables

This week, Checkers introduced its Little Shop Mini Collectables in stores across the country. The first 25 learners to complete their collections could win R10,000 for themselves and R10,000 for their schools...

7 Jul 2016

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