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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Manufacturers expected to be more proactive in protecting consumers from economic crunch

Consumers demand economic protection from manufacturers, according to BMI Research...

3 days ago

Starbucks turns one in South Africa, opens fourth shop

As Starbucks turns one in South Africa, it opened its fourth store in Menlyn Park, Pretoria, on 19 April 2017...

3 days ago

Primedia Unlimited Malls rebrand, restructure

Primedia Unlimited Malls (PUM) will undergo a year-long rebranding project in response to changing markets, ensuring it still delivers on value through its ability to optimise how brands engage with shoppers.

13 Apr 2017

Russian Bear #IAMNEXT campaign reaches 2m South Africans

Russian Bear Vodka reached over two million fans in its #IAMNEXT campaign, which exceeded its initial target of 360,000 people on Facebook, Twitter and Instagram...

13 Apr 2017

Amarula launches phase two of conservation campaign

Amarula's efforts to save the African elephant has stepped up another gear by releasing 400,000 bespoke Amarula bottles to communicate that there are now only 400,000 elephants left in the wild...

13 Apr 2017

Revlon names MediaCom SA as digital and social media agency

Revlon has appointed MediaCom as its digital agency in South Africa. MediaCom has been steadily gaining ground with its revolutionary content and digital service offering, called MediaCom Beyond Advertising...

Issued by MediaCom 12 Apr 2017

Posh on a budget: Victoria Beckham teams up with Target

NEW YORK - The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed...

11 Apr 2017

Today, gatekeepers make the worst brand builders

One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression...

By Mike Jones 10 Apr 2017

Smart Shopper card - junk status?

I have long been an advocate of Pick n Pay, admiring and talking up how much they do to both attract and retain customers with their Smart Shopper loyalty programme and their various promotions to create sticky customers. That was until...

By Clive Evans 10 Apr 2017

Why the exhibition industry ISN'T dying - and never will!

Justin Hawes, MD of exhibition, events and retail display company, Scan Display...

By Justin Hawes 7 Apr 2017

Mall Indaba supports shopping centre managers with latest challenges

The Mall Indaba being held in Sandton on 14 and 15 June will focus on various aspects of mall management and mall marketing and offer its delegates expert advice and guidance from more than 12 industry leaders...

Issued by CADEK Media 7 Apr 2017

Adidas celebrates born-free generation for EQT relaunch

Adidas celebrated the relaunch of the EQT brand, which began in the 90s in Berlin, by sending out an open invitation to South Africans...

7 Apr 2017

Billionaire Warren Buffet becomes face of Coke in China

The likeness of billionaire Warren Buffett is gracing Cherry Coke cans in China, where the company's largest investor enjoys a legendary reputation...

6 Apr 2017

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International

Alibaba backs decision to add video games to 'Asia Olympics'

BEIJING, China - Online retail giant Alibaba on Thursday batted down criticism over a decision to add e-sports to the lineup of the 2022 Asia Games in China, responding to scepticism about an event it will play a major role in promoting.

2 days ago

Apple touts greater use of recycled metal in gadgets

NEW YORK, US - Apple wants to "one day" end the need to mine materials from the earth to make its gadgets, the technology giant said in its annual environmental responsibility report out Thursday.

2 days ago

Amazon, Flipkart battle in India for e-commerce's 'last frontier'

NEW DELHI, India - With 100 million new internet users every year, Amazon is betting big on India, but a major new investment in homegrown rival Flipkart means the battle to dominate the fast-growing e-commerce market is set to heat up.

3 days ago

Tesco dives into red on accounting scandal

LONDON - Supermarket giant Tesco revealed on Wednesday that it fell into an annual net loss of 40 million due to a costly accounting scandal at Britain's biggest retailer.

13 Apr 2017

Wal-Mart eliminating hundreds of corporate jobs: source

NEW YORK - Wal-Mart Stores is eliminating hundreds of corporate jobs in a cost-cutting move, a person familiar with the matter said Tuesday.

12 Apr 2017

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