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#AfricaMonth

#AfricaMonth: Brands and cultural diversity across Africa

Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...

By Trevor Chueu 56 minutes ago

Retail, Design and Development Awards and Footprint Marketing Awards entries open now

The 2018 Retail, Design and Development Awards (RDDA) and the Footprint Marketing Awards have officially opened for entries...

2 days ago

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X market segment...

3 days ago

Global e-commerce communities are disrupting the retail marketplace

Giant digital shopping destinations now account for more than 50% of the nearly $500 billion spent by North American consumers online...

21 May 2018

Why the High Street should better harness digital technology - inside its shops

It has become almost fashionable to predict doom and gloom for high street clothes shops. And the outlook can indeed seem bleak...

By Anthony Kent 18 May 2018

Designing a great customer journey can help even the smallest digital offering

From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand...

By Brendon Williamson 18 May 2018

Refined brand and product journey for Nescafé Gold

Nescafé has unveiled a new crafting process and packaging design for its popular Gold range of instant coffees...

17 May 2018

How technology is driving the millennial retail market

Over the last decade, the retail industry has seen a shift in how it operates. The exponential increase in online shopping has had a significant impact on how we buy our products...

By Mark Thomson 16 May 2018

Which SA brands won Mother's Day this year?

This year a number of brands used Mother's Day as an opportunity to win over the hearts and cash of consumers looks to lavish their mums. But who stood out though?...

15 May 2018

Avatar Cape Town wins local integrated campaign for H&M

Avatar Cape Town has won the integrated 2018 campaign for H&M, marking the global retail giant's first locally produced campaign, including ATL, digital, social, BTL and PR...

15 May 2018

Data-driven processes to drive e-commerce campaign success

Every year, online retailers market their Mother's Day promotions, but many continue to do so with what appears to be little regard for what their customers want or need...

By Wynand Smit 11 May 2018

The modern-day mom and what brands need to keep in mind

I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

By Louise Hefer 10 May 2018

Blue Ribbon presents Mother's May

Blue Ribbon has decided to give mothers across the country a chance to experience a Mother's Day like never before...

Issued by Offlimit Communications 10 May 2018

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