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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm...

6 hours ago

Collect them all! Using Fix-a-Form to boost sales through collectables

When leading jarred-food manufacturer Heinz needed to market a range of new HAK apple sauce products aimed at the younger generation, the group decided to launch a ‘free gift with purchase' campaign...

Issued by Pyrotec 15 hours ago

#SeamlessAfrica: Tackling the omnichannel retail reality

‘Omnichannel' is not merely a business buzzword, it's the new retail reality. Amanda Herson, e-commerce director for the Cape Union Mart Group, shared her thoughts...

By Lauren Hartzenberg 3 days ago

#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

Deceptive food labelling damages consumer trust

The increase in questionable labelling claims to differentiate products has become an issue of concern for academics, regulators and consumers around the world...

By Andre Westerveld 15 Mar 2017

Shaken not stirred - is the retail beverage sector set for upheaval?

In a recent Bizcommunity interview Design Indaba speaker Brian Collins commented that there has never been a better time to be a startup...

14 Mar 2017

Nine ways retail kiosks can boost revenue and build buzz for your brand

Today, running any retail business is a challenge, and while branding strategies have certainly evolved over the years, two things that haven't changed are competition and brand awareness...

Issued by Scan Display 13 Mar 2017

The value of rewards in building consumer trust online

Trust, throughout the e-commerce ecosystem, was the number one topic taking up headspace for those in the industry...

By Carlos Simões 9 Mar 2017

Saint Laurent ordered to remove 'degrading' posters

France's advertising regulator has ordered fashion house Saint Laurent to remove posters of extremely thin models in "degrading" poses...

9 Mar 2017

Fix-a-Form case study: Wall's rolls out a successful competition

With the goal of creating brand awareness and boosting sales, Wall's launched a promotion that focused on its chilled packets of sausage rolls during the summer holiday period...

Issued by Pyrotec 8 Mar 2017

Fury over 'degrading' Saint Laurent ad campaign

A new publicity campaign featuring painfully thin models in "degrading" poses for the French fashion house Yves Saint Laurent sparked outrage on Monday...

7 Mar 2017

Lancewood adds Emoji Meals bot to Ultimate Braai Master series

Keeping up with the trend of real-time social media consumer engagement, Lancewood has brought an innovative addition to its Ultimate Braai Master...

7 Mar 2017

Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

By Brian Berkman 7 Mar 2017

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