Retail Trends 2016

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Towards multisensory brands

As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

By Dora Jurd 28 Jan 2016 12:00

King James crowned overall agency for Pick n Pay

Exclusive interview with Alistair King, founding creative partner of King James, into how one of SA's top ranked creative agencies won the advertising account of one of the country's top five advertising brands...

By Leigh Andrews 21 Jan 2016 15:59

Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016 14:00

Mall advertising - building brands, gaining tangible presence

Mall advertising is effective in building brands, gaining increased exposure and providing a tangible and lasting presence with shoppers...

15 Jan 2016 11:50

Heineken uses Google Cardboard for Next Level Bar

Heineken has pushed its Next Level Bar beyond the streets of Braamfontein and into the cyber world...

11 Jan 2016 10:45

With 'smart fitness watch', Fitbit eyes new players

LAS VEGAS - Fitbit on Tuesday unveiled its 'smart fitness watch', aiming to get into the growing smartwatch segment with upgraded fitness tracking features...

7 Jan 2016 07:50

Live stream to both your digital signage in-store and your website

During the 18 years of doing online business I realised that video can become life changing to companies and brands in 2016. We all know how powerful TV advertising is...

By Gordon Barker 5 Jan 2016 09:59

Wearables, smartphones to 'dominate' Christmas

Despite fears that the smartphone market is tanking, a research firm believes that the consumer market will show healthy growth as shoppers spend cash on tech during the holiday season...

By Duncan Alfreds 24 Dec 2015 11:05

O&M Cape Town lands Carling Blue Label with a resounding clink

In December Ogilvy & Mather Cape Town, alongside South African Breweries, launched Carling Blue Label beer; SAB's first foray into the world of single malt beer...

18 Dec 2015 10:40

Christmas scents

It's that time of year - Christmas music plays in the background of malls and stores and decorations hang from every possible place...

By Brandon Bester 17 Dec 2015 14:00

Pizza Hut and Pepsi Zambia launch Next Generation campaign

Pizza Hut and Pepsi Zambia have launched the Next Generation: #MakeYourMoment campaign at the University of Zambia, which is designed to create a platform to offer young entrepreneurs the opportunity to tell their story and inspire the next generation...

17 Dec 2015 11:15

White Christmas Project receives shopping centre donations

The South African Council of Shopping Centres' (SACSC) Gauteng Chapter has donated R25,000, while its members and their guests donated generous contributions of stationery at a recent networking event...

15 Dec 2015 09:24

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