Most companies are really eager to talk about how great their products and services are. Guess what? No one cares - unless those products and services address their needs in some way.
By Christopher J. Bucholtz 7 Mar 2014 15:07
Menlyn Park Shopping Centre in City of Tshwane is running a campaign to find its biggest fans to feature in its next photo shoot to become the new faces of its advertising - the real faces that shop at the centre.
7 Mar 2014 12:07
Clover is giving South African families a reason to believe with their Little Big Cook Off television cooking show that will have you glued to your screen. If you and your little one make a mean cooking team, you can stand a chance of winning great prizes for the entire family!
Issued by Clover 7 Mar 2014 09:40
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
To celebrate its launch into the Indian Ocean islands of Seychelles, Reunion and Mauritius, Cîroc Ultra-Premium Vodka is hosting events on all the islands.
5 Mar 2014 11:13
Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.
By Jason (Frich) Frichol 27 Feb 2014 15:46
Researchers at GfK South Africa have decided to take a closer look at the South African 50-year old, to try to understand what is making its grannies and grandpas so young-spirited and hip.
By Rachel Thompson 26 Feb 2014 14:42
South Africans can now enjoy the taste of Cape Town, wherever they may be, by joining Durbanville Hills Wines' new wine club.
26 Feb 2014 11:37
The African National Congress (ANC) in the Cape Town council says it wants a referendum on the city's proposed new logo and payoff line.
26 Feb 2014 08:08
Increasingly companies are looking at tapping into the low-income market to grow their market share, but finding it extremely challenging. What are the secrets to success?
Issued by Knowledge Resources 25 Feb 2014 17:08
For those who want to find out where they can wine, dine and recline at the click of a button, while travelling around South Africa, the newly launched Food Routes platform is ideal.
25 Feb 2014 09:52
Power-tool brands Bosch and Dremel have just launched their social media channels.
25 Feb 2014 09:14
Last week on the Biz Takeouts Marketing and Media Radio show, we chatted to David Blyth of Yellowwood Future Architects as well as Alan Morrissey of Effective Measure. [twitterfall]
24 Feb 2014 11:01
As social media evolves, the science of person-to-person engagement also needs to adapt. Retail and exhibition design will be driven by measuring engagement and on-site experience.
Issued by FSD 21 Feb 2014 12:08
