SA advertising monitor, Adcheck has developed an innovative web-based tracking portal that allows marketers and brand owners to get the inside track on competitor advertising.
24 Jul 2014 10:48
Tune in to the Biz Takeouts Marketing & Media radio show, Thursday, 24 July from 9am-10am as we chat to Hando SiniSalu, Craig Shelley, Trevyn McGowan and Kirsty Henderson. [twitterfall]
23 Jul 2014 10:16
The 2014/2015 Ask Afrika's Icon Brand survey revealed that despite huge societal disparities, their palates mostly unify South Africans.
22 Jul 2014 07:49
Businesses have to adapt to survive a constantly changing landscape. Certainly, in the mall marketing industry, budgets have shrunk but client's demands are higher than ever...
By Stuart HIll 17 Jul 2014 15:12
The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.
17 Jul 2014 11:23
Tune in to the Biz Takeouts Marketing & Media radio show, Thursday, 17 July from 9am-10am as we chat to Brad Sugars, Daniel Marcus and Robbie Stammers. [twitterfall]
16 Jul 2014 10:03
There was an interesting article in a publication called TBO (Trademarks and Brands Online) entitled Fluid Trademarks: Keeping Them Watertight. So what are fluid trademarks?
By Ilse du Plessis 14 Jul 2014 12:19
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Andrew Hall, Kevin Jacobson and Toby Shapshak. [twitterfall]
11 Jul 2014 08:51
As part of its winter campaign, Ocean Basket has launched a TVC, 'The Prawn Extravaganza' with leggy prawns doing the can-can, which encourages consumers to...
10 Jul 2014 09:15
All other categories in the liquor sector have a very strong and focused positioning. Why not wines? It seems as if wine estates believe their...
By Rolf Akermann 9 Jul 2014 11:18
Tune in to the Biz Takeouts Marketing & Media radio show, Thursday, 10 July from 9am-10am as we chat to Andrew Hall, Kevin Jacobson and Toby Shapshak. [twitterfall]
9 Jul 2014 08:45
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Jarred Cinman and Josephine Buys from IAB South Africa. [twitterfall]
4 Jul 2014 09:20
Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future... A customer walks into a bricks and mortar branch to check out a...
By Pete Case, Issued by Gloo 3 Jul 2014 12:20
For decades, consumers depended on marketers to help them decide whether a product was a good purchase or not. If the product delivered on the marketing message, the...
By Laine Barnard 3 Jul 2014 09:37
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