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Partnership boosts Jet Community Awards

[Issa Sikiti da Silva] Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa. 5 Nov 2009 08:20


'Ban alcohol adverts' - ANCYL

[Kingdom Mabuza] The ANCYL has launched a campaign to ban alcohol advertisements in all media channels. 4 Nov 2009 13:20




New MEA marketing director for Cadbury

Mike Middleton has been appointed category director, chocolate for Cadbury's Africa, Middle East region, effective 1 November 2009. Brands under his wing will include Dairy Milk, Lunch Bar, P.S. and Flake. 4 Nov 2009 10:17


Fresh look for dental clinics

Ten dental clinics in Soweto have been given an Aquafresh facelift in a bid to reach and educate two critical target markets - dentists and residents. 3 Nov 2009 11:01


Cape Town gets in-store Nike zone

The Nike Sports Store, located in Bree Street in the Cape Town CBD, is the first store in Cape Town to feature an in-store football zone complete with the sports brand's new global architecture and substrates. As contracted by Nike South Africa, it was installed by Todwil, a South African company that specialises in retail-marketing solutions. 30 Oct 2009 09:35




Channelling the mobile to brand content

With nine years of research behind the launch of Enhanced Mobile Communications Network (EMC Network), Qkey, the company believes it will put the power of mobile behind every element of a through-the-line communications campaign and in doing so unleash the full power of mobile. 30 Oct 2009 09:24


Grouchy customers can become loyal customers

[Chris Moerdyk] There are a lot of cute little phrases in marketing - most of which make those of us who have been in the business for a while want to go outside and throw up in the gladioli. But, there are some buzzwords that have a huge amount of merit. Such as "exceeding expectation". 28 Oct 2009 09:48


Edgars Melrose Arch launch marks 80th anniversary

[Issa Sikiti da Silva] Edgars celebrated its 80th anniversary in style with the premiere yesterday, Tuesday, 28 October 2009, at Melrose Arch, Johannesburg, of a new concept store that will sell skin care products, fragrances, clothes, shoes and other accessories. 28 Oct 2009 09:25


Sweet summer is here

Cadbury Dairy Milk is launching its annual summer promotion and has introduced two new delicious variants Cashew & Coconut and Caramelised Pecans & Fudge. Both variants will only be on sale for a limited period, and only for as long as stock lasts. 27 Oct 2009 12:24


New tenant retail magazine from Old Mutual

Old Mutual Investment Group Property Investments (OMIGPI) last week launched the first issue of Global View, a bi-annual customer magazine aimed at retail and commercial tenants. 23 Oct 2009 10:10


Quit partying, start socialising

[Jacquie Myburgh] Fashion is an odd business indeed. How does it happen that the world we most expect to be absolutely on top of trends has completely dropped the ball on one of the greatest revolutions of our time — communication? 22 Oct 2009 13:09


Shock figures of ad broadcasting errors

According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum. 22 Oct 2009 07:23


How to grow your brand responsibly in Africa

[Issa Sikiti da Silva] Despite its seemingly endless problems - diseases, crime, war, coup d'états, dictatorship and corruption - Africa has nevertheless become a destination choice for potential investors who seek to capitalise on its phenomenal growth and annual higher returns to expand their wings and grow their brands. But the continent is not for the faint-hearted! 21 Oct 2009 07:47


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