Retail Marketing South Africa

Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it's another way of increasing revenue just before the festive season officially kicks in...

Online retail is part of the much bigger picture of frictionless commerce where online is moving offline and offline to online. Driving this is time and convenience...

11 Nov., or 11/11, has been celebrated as Singles Day - a sort of anti-Valentine's Day for single people - since 1993. Chosen because its date has four ones in a row, the holiday originated in China...

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...