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Promise wins Edcon's Speciality Division business

Promise will be responsible for all tenets of the Edcon marketing continuum, including strategy, through-the-line campaigns and digital execution for a number of diverse and exciting brands...

Issued by Promise Brand Specialists 21 Jun 2016

OLX launches campaign to reposition brand

OLX has embarked on an advertising campaign to reposition the brand to create a more emotional connection with South Africans...

17 Jun 2016

#CGFSummit: Rise of the premium private label

Take an overabundance of FMCG products, add limited shelf space, as well as more competition from retailers' own labels and more frequent change of products stocked by retailers, and retailers and manufacturers alike need a radical new approach to maintain their market share.

By leigh andrews 16 Jun 2016

#YouthMonth: Marketing to the next generation

The Sunday Times Youth Marketing Conference, which took place on Friday, 10 June, opened with a keynote by Jason Levin, MD of HDI Youth Marketeers, providing an overview of the 12th Sunday Times Generation Next survey...

By Jessica Tennant 15 Jun 2016

'Home of the Father's Day Gift' campaign unwrapped

In the weeks running up to Father's Day on 19 June, Cape Union Mart launched the 'Home of the Father's Day Gift' campaign, with the slogan 'Celebrate Dad-ventures'.

By Pasqua Heard 15 Jun 2016

How to connect with SA's mass market and low-income consumers - Durban and Cape Town seminars

Doing business with the poor is unavoidably complex. Here is your opportunity to get fresh perspective and real insights on how to reach, connect and serve SA's mass market and low-income consumers...

Issued by Knowledge Resources 14 Jun 2016

Influencers are impacting consumers' purchasing decisions more than ever before

In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed to the stores in search for the very doormat she saw in the post. After searching high and low she eventually got hold of the doormat and felt compelled to share the news on social media...

By Chiara Di Rago 13 Jun 2016

Neuromarketing: Tapping the 'buy button' in your customer's brain

Ever wondered about the impact of a specific colour included in your email marketing, or the music playing in the background of your bricks-and-mortar store? Here's why it's all-important in building a connection with your consumers...

By Leigh Andrews 9 Jun 2016

[Biz Takeouts Lineup] 177: Amanda Cromhout and Marketing Mix Shopper Path to Purchase 2016

Tune in to the Biz Takeouts Marketing & Media radio show on 9 June 2016, from 9-10am, as show host Warren Harding chats to Amanda Cromhout from Truth...

8 Jun 2016

Cabinet mulls crackdown on booze adverts

This week, the cabinet could approve policy recommendations that would lead to the disappearance of marketing of alcoholic beverages from primetime slots on TV...

By Asha Speckman 7 Jun 2016

#YouthMonth: Exposing Edgars' 100,000 download magic

With everyone and their grandma reading content on their phones these days, digital magazine apps are by no means just the realm of the youth. Here's how Edgars Club Magazine is repeatedly delighting its downloaders...

By Leigh Andrews 6 Jun 2016

Rocket Creative launches retail focussed ChargerLITE product merchandising solution

Rocket Creative Design & Display successfully prototyped and recently launched their innovative new ChargerLITE product merchandising unit...

Issued by Rocket Creative Design & Display 3 Jun 2016

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