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E-commerce may create 50,000 jobs in Nigeria

As e-commerce expands aggressively across Nigeria, the sector may help create over 50,000 jobs within the country in two to three years, according to the MD of Evangeline Wiles...

31 Jul 2015 14:10

Activation Pads make Clinique launch Pop

To launch its new lip colour range entitled Pop, Clinique utilised Fashion Media's Activation Pad areas inside premier Edgars stores nationwide...

31 Jul 2015 10:30

Gaby's Earth Foods nuts about health!

TLC Marketing Worldwide-Africa sat with Adriano Salgado, the new director of family-run business, Gaby's Earth Foods, to find out how he is adjusting to the role and what he has planned for the company going forward...

Issued by TLC Marketing Worldwide 30 Jul 2015 13:48

The keys to B2B marketing success, increasing sales and transforming your customer experience

Are you a B2B marketer looking for cutting-edge information and tactics to ensure better business performance and results for your company? Then this is the marketing event you can't miss!...

Issued by Knowledge Resources 30 Jul 2015 10:56

[CEM Africa Summit] CGC: The new consumer economy

Today, effective marketing is all about making use of user- or consumer-generated content. Here's how to trust consumers to be your brand advocates...

By Leigh Andrews 30 Jul 2015 06:00

Almond Breeze launches in SA

A media breakfast at La Belle Bistro & Bakery in Camps Bay earlier today, 29 July marked the official launch of Almond Breeze - a low-calorie, lactose-free alternative to cow's milk...

29 Jul 2015 13:00

Save the date: BizTrends 2015 Imbizo Johannesburg

A stellar line-up of industry leaders will discuss current trends in the marketing communications industry, as well as do some crystal ball gazing for 2016 at's special trend event on 17 September at the Sandton Convention Centre...

Issued by 29 Jul 2015 11:10

[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00

Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy...

Issued by Chris Moerdyk 28 Jul 2015 12:02

[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00

Complaint about saucy knickers gets nixed

The Advertising Standards Authority of South Africa has dismissed a complaint against Woolworths over a "provocative" underwear advertising campaign...

27 Jul 2015 07:55

[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner

Tune in to the Biz Takeouts Marketing & Media radio show, 23 July 2015, from 9-10am, as show host Warren Harding chats Mel Attree, Enzo Scarcella and Ben Wagner...

22 Jul 2015 11:49

How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid

Increasingly companies are trying to tap into the Low-Income market, but finding it extremely challenging. Discover some of the secrets, tactics and innovation required to succeed at the BoP!...

Issued by Knowledge Resources 22 Jul 2015 11:44

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