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Retail marketing in brief
Puma helps share the love

Puma is sharing the love this Valentine's Day with a new campaign designed to help the football fans cope with the problem that occurs every 14 February: how not to miss the game and still make your Valentine feel like she (or he) is your number one. Pumasharethelove.com gives your Valetine their... read more 13 Feb 2012

Online kisses for Valentine's Day

click to enlargeThe Jay Jays First Kiss campaign has in-store rollouts that will have shoppers pull out their cellphones to either take a photo or interact by scanning the QR codes. The codes take them to a virtual online kiss, where they can virtually kiss one of the Jay Jays models. To back the... read more 25 Jan 2012

Menlyn gears for the mobile revolution

Menlyn Park is keeping up with social media advances and the mobile revolution, ensuring its aligned with what Generation Y finds important. This generation shift is generally marked by an increased use and familiarity with communications, media, and digital technologies. As such, the centre has... read more 26 Aug 2011

McCain announces winners of competition

click to enlargeMcCain has announced the winners of its recent campaign to promote its Young and Tender range of frozen vegetables, which was run in conjunction with Phillips. It focused on the concept of lending a hand in the kitchen, with a grand prize consisting of Phillips kitchen appliances, 50... read more 27 Jul 2011

Pick n Pay offers free grocery delivery to busy new moms

Pick n Pay and Huggies have created a special offer for busy Moms with babies - any online grocery order, containing an order for a pack of Huggies Gold Jumbo, Bulk pack or New Baby nappies, will qualify for a free delivery, paid for by Huggies. The promotion closes on 31 January 2012. To order, go... read more 18 Apr 2011

January's Jet bride of the year finalist

click to enlargeMaureshia Welkom of Mamre, Cape Town, has been named as the January finalist in the Jet Club Bride of the Year competition and will compete with five other lucky brides to be named Jet Club's Bride of the Year. As a finalist, Welkom has already won fabulous prizes, including beauty... read more 18 Jan 2011

Berea Centre promotes Valentine's Day

During February 2011, Berea Centre in Durban is hosting a Valentine's Day competition aimed at shoppers who spend R100 or more at the centre. The first prize is a limousine ride to the Havana Grill and the second prize is R1000 in shopping vouchers to spend at the centre. The draw will take place at... read more 5 Jan 2011

Jet Club bride of the year finalist

click to enlargeNozipho Xulu of Umlazi in Kwa-Zulu Natal has been named as one of the finalists in the Jet Club Bride of the Year competition and will compete with five other lucky brides to be named Jet Club's Bride of the Year. Xulu, who as a finalist has already won loads of fabulous prizes,... read more 10 Dec 2010

Retail trends in 2011

Are you a thought-leader within the retail arena and would you like to forecast possible trends in 2011 for the industry? If so, send your RETAIL TRENDS 2011 to document.write('' + bRev('moc;64#&ytinummoczib;46#&liater;54#&srotubirtnoc') + '');moc.ytinummoczib@liater-srotubirtnoc. These... read more 30 Nov 2010

New agencies for Bank SETA

The Banking Sector Education and Training Authority has appointed Indigo Marketing, a B2B agency specialising in brand strategy, marketing, design and event marketing agency and HMC Seswa Corporate Communications, a PR consultancy to manage its marketing and communications.... read more 29 Oct 2010

Doubling the competition

Following the success of last year's 'Win A Car' competition, Baby Soft toilet tissue has launched its national on-pack 'Double Up' competition, where one family stands a chance to win two cars. The promotion is available on the Baby Soft 2 Ply white 9's packs, with competition packs sporting a... read more 27 Aug 2010

Jack Daniel's special edition birthday bottle

click to enlargeIn celebration of the 160th birthday of its founder, Jasper Newton "Jack" Daniel, the Jack Daniel's Distillery will release a special commemorative bottle to mark the occasion. Jack Daniel was born in September 1850, but no one knows the exact date because the records were lost in a... read more 27 Aug 2010

One year for Hemingways

click to enlargeHemingways Mall, East London, is celebrating its first birthday on 24 September 2010 and, in collaboration with the Daily Dispatch, will be giving away two Volkswagen Vivos on the day. Entry forms are available in the Daily Dispatch each day and competitors need only visit the mall... read more 19 Aug 2010

Early spring celebrations with competition

click to enlargeSwartland Winery plans to bring friends together for a braai this spring with a competition run exclusively with all Pick n Pay stores. Ten prizes of a braai hamper for four people valued at R1500 are up for grabs, which includes a braai, meat, salad, wine and cooler bag. In order to... read more 16 Jul 2010

Nando's: keeping visitors in high spirits

click to enlargeLast week it was a free meal to the Mexicans if they lost; this week, Nando's is offering a free can of Coke ("no, not that kind of Coke") to all Uruguayan players and their fans with any Nando's meal purchased, if they lose to Bafana Bafana tomorrow, Wednesday, 16 June 2010...... read more 15 Jun 2010

Local flavour from Cadbury

click to enlargeCadbury has announced the return of its limited edition range of Local 'n Lekker chocolate, which became available in stores nationwide from 1 June 2010. It will be supported by striking in-store displays, as well a radio campaign on 5FM. The range has typical South African dessert... read more 2 Jun 2010

Boxer rewards customers with Cup viewing

Boxer Superstores has launched its World Cup Diski Imbizo to reward its customers through Public Viewing Areas (PVAs) nationwide, in close proximity to the stores. By spending a minimum of R50 in any branch countrywide, the customers can use their till slip to gain access to any one of the 18 Public... read more 20 May 2010

Fuel up for eBucks competition

Engen and eBucks have announced a blog competition open to all to win eB250 000 (R25 000) to spend on fuel at selected Engen service stations nationwide. Writers have to sign up for eBucks membership, write a blog about their journey using between 300 and 500 words and upload pictures if... read more 1 Feb 2010

Sahara Computers' Christmas competition

The Sahara Computers Christmas Carnival Competition is open for entries and closes on 31 January 2010. It is being run through retail stores such as OK Furniture, House and Home, Electric Express, Morkels, Joshua Doore, Russells, Price and Pride and Best Electric. Purchasing selected PC or laptops... read more 23 Nov 2009

Score 2010 tickets with FNB

FNB customers who invest R50 000 or more in a fixed deposit for 12 months (at 1% interest rate) will receive two tickets to a 2010 FIFA World Cup First Round (Group) match at a stadium of their choice. An investment of R100 000 will get four tickets. These are Category One sponsorship tickets... read more 23 Oct 2009

Darsot heads outdoors

click to enlargeThe Darsot Food Corporation recently embarked on its first outdoor advertising campaign for its tinned food brand Dürsots. To ensure maximum coverage throughout the Gauteng metropol, Primedia Outdoor was called on. Ismail Darsot, founder and MD, said that initial response for the... read more 25 Aug 2009

Babies R Us launches reality show

Babies R Us, the Toys R Us infant division, is launching a new TV reality show with parenting and pregnancy expert Sister Lilian. The show, which will be filmed in parents' homes, will focus on different problem areas. After going into a parent's home to address a particular problem, Sister Lilian... read more 16 Jul 2009

Kids' party bus hits the road

click to enlargeToys R Us is bringing kids in Durban its first ever kids' party bus. Enclosed within a London-style double decker bus is a complete soft play facility with slides, ball pools, climbing nets, a maze and, of course, lots of toys to play with. The Toys R Us Kids Party Bus is a mobile... read more 19 May 2009

Nando's ‘Julius' ad ruffles ANCYL feathers

The African National Congress Youth League is anything but amused; it has demanded that Nando's and its advertising agency withdraw the retailer's latest TV ad in which a puppet that seems to resemble the Youth League's leader, Julius Malema, explains how you can get more change at Nando's. In a... read more 21 Apr 2009

Catch a kitchen makeover

click to enlargeOcean Basket has gone in hook, line and sinker with Appletiser, offering a top-value combo meal and a chance to land a kitchen makeover worth a R100,000. The new meal combo is made up of a 200g platter of kingklip, 6 prince prawns, fries and a can of Appletiser for only R89.... read more 9 Apr 2009

Competition encourages family moments

click to enlargeGlenryck Pilchards is launching The South African Family Scrap Book Competition in the latest issues of Real, Bona and Move magazines. The competition encourages consumers to write about themselves and their family and submit together with family photos, as well as how the brand has... read more 3 Mar 2009

Art Vespa 2009 winners to be unveiled at Design Indaba

The judges from Piaggio in Italy were impressed with the quality of design submissions for the annual 2009 Art Vespa competition - and so will you be when you see the winners unveiled at the Design Indaba at the Cape Town Convention Centre on 27 February 2009 at 2pm. The brief called for simple,... read more 10 Feb 2009

Festively lighting up the Cape

click to enlargeProud to present a Cape Town retail first this festive season, Cavendish is displaying a 5.5 meter state-of-the-art Christmas tree in both its Square and Connect centre courts. These artificial structures, made of aluminium and festooned with 20,000 energy saving LED lights, now... read more 3 Dec 2008

Sports brand sets sail

PUMA, reckoned by many to be one of the world's definitive sports lifestyle brands, will introduce their Sailing Lifestyle collection during the Volvo Ocean Race in November. This new sailing collection consists of apparel, footwear and accessories for sailing and lifestyle wear. The Volvo Ocean... read more 7 Oct 2008

Michelangelo gold medallist Méthode gift box

click to enlargePongrácz, the Méthode Cap Classique inspired by the charismatic Hungarian nobleman, Desiderius Pongrácz, is now available in a stylish gift box ready for the festive season. Composed in the classic French tradition of the noble grape varieties, Pinot Noir and Chardonnay, Pongrácz has... read more 23 Sep 2008

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