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Businesses have to adapt to survive constantly changing retail landscape

Businesses have to adapt to survive a constantly changing landscape. Certainly, in the mall marketing industry, budgets have shrunk but client's demands are higher than ever...

By Stuart HIll 17 Jul 2014 15:12

Why do wine brands think they don't need a positioning/proposition?

All other categories in the liquor sector have a very strong and focused positioning. Why not wines? It seems as if wine estates believe their...

By Rolf Akermann 9 Jul 2014 11:18

The omnichannel future of retail

Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future... A customer walks into a bricks and mortar branch to check out a...

By Pete Case, Issued by Gloo 3 Jul 2014 12:20

Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

Creating viral hits

Adverts, especially funny adverts, are amongst videos on YouTube that are very popular and many marketers fantasise about how wonderful it would be if their advert became viral and trendy - and their company famous. In today's connected world, however, virality, popularity and fame may not be that desirable.

By Aki Kalliatakis 23 May 2014 13:06

[Net Prophet] Future of retail is consumer-driven

eBay's current VP of Marketing Jody Ford made some interesting predictions for the not too distant future of shopping at this year's Net Prophet conference.

By Sindy Peters 22 May 2014 09:53

Retailers need to innovate in-store, not only online

There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.

By Louise Marsland 12 May 2014 05:32

The future of retail: Sales rooms not showrooms

If retailers want to continue to attract consumers to their bricks-and-mortar outlets, they're going to have to start thinking of their outlets as sales rooms, rather than showrooms.

By David Ross 29 Apr 2014 14:25

Claire Cobbledick on new role, marketing agenda at Gumtree SA

Appointed recently as Head of Marketing for Gumtree South Africa, Claire Cobbledick shares about the transition from her previous role as MD at the Jupiter Drawing Room Cape Town to her current position at what is described as South Africa's largest online classifieds site.

By Ilse van den Berg 28 Apr 2014 10:31

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

SMS delivers better retail experience

Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication.

By Charles Stretch 15 Apr 2014 10:43

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

'That changeroom experience was amazing,' said no one ever

Waiting in line to try on clothes can be a tiresome process and the least the customer expects is a friendly employee and a clean changeroom. Is that too much to ask?

By Kelly Summerfield 20 Mar 2014 08:00

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Innovation is the key to thriving in a difficult retail market

South Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints.

By Pete Case, Issued by Gloo 12 Mar 2014 13:55

Using animation to make sense of big data

There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.

By Glenn Gillis 7 Mar 2014 06:54

The right message at the right time

Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.

By Danette Breitenbach 20 Feb 2014 11:39

SMEs need to prioritise public relations

Public relations is routinely under-rated or over-looked when it comes to strategy in small to medium enterprises. That often comes down to reasons which include insufficient budget, a perception of poor value-add and the tendency to lump PR into marketing, where it is seen as secondary to other activities.

By Hayley Turner 14 Feb 2014 13:34

Forecourts: Worth more than just a glance

Forecourts average 1,000 till transactions per day. If you look at the convenience market, the forecourt is today's 24/7 destination shop where you can buy anything from sweets to newspapers, ice to charcoal.

By Danette Breitenbach 12 Feb 2014 06:40

One size doesn't fit all: the change room dilemma

Why is it that you can only take a certain number of clothes into the changing room at a time? Do you really have to get dressed, go back out, fetch the other items you want and repeat the process again?

By Kelly Summerfield 6 Feb 2014 07:00

[2014 trends] Sustainable event practices to grow in 2014 and beyond

I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.

By Justin Hawes 23 Jan 2014 07:03

2013 was the year of the digital customer

2013 was another banner year for self-service in South Africa. We have seen the online market grow in leaps and bounds, with more and more people using their tablets, smartphones and PCs to do everyday transactions rather than standing in queues and waiting on hold for call centre agents.

By Kevin Meltzer 17 Jan 2014 14:00

The future is personalised engagement

Given the pervasiveness of mobiles in South Africa, one would expect it to influence the retail sector greatly. However this is not the case says Jesse Green of Perk, a company that works with retailers to engage shoppers on their mobiles while in-store.

By Danette Breitenbach 16 Jan 2014 07:38

Adverts we wish we hadn't done

The world of advertising is no stranger to adverts that those who commissioned and created them... wish they hadn't.

By Rod Baker 18 Dec 2013 05:58

FMCG brand lessons from 2013

Michael Wood, co-founder and director of Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and sub-Saharan Africa, looks back on 2013 to identify key learnings for brands.

By Michael Wood, Issued by Aperio 17 Dec 2013 12:09

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Emerging markets into the future

Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.

By Danette Breitenbach 18 Nov 2013 12:05

Three vital lessons for mobile marketers

Over five years of developing and delivering a platform that enables retailers, brands, agencies, banks, mobile apps and mobile wallets to work together to make mobile marketing and mobile transacting easy, we have discovered three important lessons for mobile marketing.

By Bevan Ducasse 12 Nov 2013 10:09

SMS marketing - An open letter to the marketer

Dear marketer, about that SMS you sent me...

By Keanan Reis 25 Oct 2013 07:00

Acquisition stats are so passé!

Hooray! You have 20 million loyalty members! But how many of them are active and what does this mean for your business?

By Ros Siddle 11 Oct 2013 05:55

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