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Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 7 hours ago

10 lessons from a successful crowdfunding campaign
10 lessons from a successful crowdfunding campaign

After about 45 days of extreme effort, intense co-ordinating, crazy ideas and good luck, we managed to complete the most successful rewards-based crowdfunding campaign in South Africa to date with Sugarbird Gin...

By Rob Heyns 3 days ago

#BizTrends2018: What does the travel store of the future look like?
#BizTrends2018: What does the travel store of the future look like?

The travel agency of tomorrow will blend a personal and human touch with digital technologies. Instead of travel agents, we'll see the emergence of...

By Jannine Adams 15 Jan 2018

#BizTrends2018: What is shaping grocery retail in South Africa - Part 1
#BizTrends2018: What is shaping grocery retail in South Africa - Part 1

In this two-part report, Trade Intelligence reveals the drivers and trends shaping grocery retail in South Africa in the short to medium term...

By Maryla Masojada 11 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...

By Lindy Lee 11 Jan 2018

#BizTrends2018: Creating value remains key in the premium spirits brand experience
#BizTrends2018: Creating value remains key in the premium spirits brand experience

In challenging economic times, consumers either choose less expensive brands that allow them to buy more, or opt to buy less and trade up to indulge their tastes for aspirational brands...

By Elizabeth Lee Ming 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?
#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?

Our physical and virtual environments are merging at a rapid pace, making us more digitally connected than ever before. Consumers want what they want and they want it now...

By Molefi Moloantoa 9 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design
#BizTrends2018: The call for authentic, experiential retail design

In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in...

By Lauren Hartzenberg 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands
#BizTrends2018: The in-store experience - an opportunity for brands

How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...

By Caroline Currie 8 Jan 2018

#BizTrends2018: Six trends shaping the shopping mall experience
#BizTrends2018: Six trends shaping the shopping mall experience

Adapting and remaining relevant amid changing trends is nothing new for shopping malls. After all, retail itself is constantly and rapidly evolving, led by changing generational consumer behaviour and expectations...

By Camilla Lor 8 Jan 2018

Keeping it in the family: Alfred Cointreau on preserving brand legacy
Keeping it in the family: Alfred Cointreau on preserving brand legacy

As one of the oldest orange-flavoured liqueurs in the world, the Cointreau brand has a lot of history behind it...

By Lauren Hartzenberg 2 Jan 2018

Image credit: gstockstudio -
Shopping with tweens

Maria Berrios-Carter writes about what she thinks is a golden marketing opportunity that businesses can implement to target parents shopping with tweens...

By Maria Berrios-Carter 22 Dec 2017

Images supplied.
As home of inventions such as Kreepy Krauly and the Cat scan, SA continues to compete on innovation

Despite a sobering picture of South Africa's competitiveness, showing performance in the 2017-2018 World Economic Forum Global Competitiveness Index to have slipped 14 positions from the 2016-2017 results, there are some bright spots - notably on the innovation front...

By Charl Bassil 15 Dec 2017

#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November...

By Jessica Tennant 4 Dec 2017

#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign...

By Lauren Hartzenberg 4 Dec 2017

Black Friday rapidly gathering steam in SA
Black Friday rapidly gathering steam in SA

South African retailers are hoping to capitalise on the growing local interest in the annual Black Friday sale, taking place on 24 November this year...

By Lauren Hartzenberg 23 Nov 2017

#NewCampaign: SweepSouth gives back Friday
#NewCampaign: SweepSouth gives back Friday

Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works...

By Jessica Tennant 21 Nov 2017

Retailers to watch this Black Friday, Cyber Monday
Retailers to watch this Black Friday, Cyber Monday

Retailers and consumers alike are readying themselves for snaking queues and extended shopping hours in-store and online this Black Friday, falling on 24 November this year...

By Lauren Hartzenberg 20 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

#Newsmaker: Amanda Dambuza named Veuve Clicquot Elle Boss 2017
#Newsmaker: Amanda Dambuza named Veuve Clicquot Elle Boss 2017

This year's deserving recipient of the Veuve Clicquot Elle Boss Award is Amanda Dambuza, founder and director of consulting company Uyandiswa, currently in its fourth year and already employing more than 70 people...

By Jessica Tennant 14 Nov 2017

#NewCampaign: Be the 'slash' generation
#NewCampaign: Be the 'slash' generation

Rémy Martin recently launched the third edition of its annual 'One Life. Live Them.' campaign developed by local advertising agency Saatchi & Saatchi BrandsRock, featuring influencers Sivu Madikana and Madoda Khuzwayo...

By Jessica Tennant 10 Nov 2017

Using the right tools to scale for a Black Friday marketing campaign
Using the right tools to scale for a Black Friday marketing campaign

Black Friday is almost upon us, and it's the one day when savvy brands can genuinely anticipate ramping up their sales with a smart marketing campaign...

By Grant Fleming 9 Nov 2017

(c) Danil Roudenko -
The frozen food market is heating up

In the 1940s tinned foods were extremely popular as a means of preserving products for extended periods of time. However, given the fact that heavy rationing was imposed on these products during World War II, frozen food packaged in paperboard cartons began to emerge as a credible alternative...

By Michelle Newman 8 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part...

By Jessica Tennant 7 Nov 2017

Google Shopping showing exponential growth for early adopters
Google Shopping showing exponential growth for early adopters

Google Shopping is making its mark, with some retailers showing a return on investment percentages measured in the thousands...

By Adriaan Strydom 6 Nov 2017

#EntrepreneurMonth: Fashion meets chocolate in Rich Factory-Aero collaboration
#EntrepreneurMonth: Fashion meets chocolate in Rich Factory-Aero collaboration

With its unique silhouettes and colourful African prints, Rich Factory designs demand attention. The creative force and founder of the brand is Zambian-born, South Africa-dwelling Rina Chunga...

By Lauren Hartzenberg 6 Nov 2017

MySidekick shopping app launches across SA
MySidekick shopping app launches across SA

South African startup MySidekick has launched its free Android-based shopping app across the country, offering users special deals from retailers such as Clicks, Dis-Chem and Volpes...

By Tom Jackson 1 Nov 2017

Ask Afrika's Orange Index Awards: Taking away our emotions
Ask Afrika's Orange Index Awards: Taking away our emotions

Technology might be assisting us to deliver the highest levels of customer satisfaction ever, but this is at the cost of our humanity...

By Danette Breitenbach 27 Oct 2017

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