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Safeguard your customer relationships this Black Friday
Safeguard your customer relationships this Black Friday

Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it's another way of increasing revenue just before the festive season officially kicks in...

By Wynand Smit 3 days ago

#ShopperInsights2019: Moving to frictionless commerce
#ShopperInsights2019: Moving to frictionless commerce

Online retail is part of the much bigger picture of frictionless commerce where online is moving offline and offline to online. Driving this is time and convenience...

By Danette Breitenbach 12 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf
#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

#ShopperInsights2019: I love you, but...
#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

#GoogleRetail: No room for silos in omnichannel retail
#GoogleRetail: No room for silos in omnichannel retail

We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...

By Lauren Hartzenberg 6 Nov 2018

#FoodNextAfrica: How to ensure sustainable growth of plant-based foods
#FoodNextAfrica: How to ensure sustainable growth of plant-based foods

With the population expected to exceed 9 billion by 2050, the search has intensified for alternative protein sources to not only feed us all, but to do so sustainably by minimising the environmental impact...

By Lauren Hartzenberg 1 Nov 2018

#TopBrands2018: Celebrating iconic brands
#TopBrands2018: Celebrating iconic brands

The 20th Sunday Times Top Brands Awards saw iconic South African brand, Koo, awarded the Consumer Overall Favourite Brand Grand Prix. In the business category, another local brand, Discovery Health, was awarded the Business Overall Favourite Brand Grand Prix...

By Danette Breitenbach 25 Oct 2018

Individualisation: The powerful trend shaping retail customer experience
Individualisation: The powerful trend shaping retail customer experience

Rising inflation. Record petrol prices. A VAT increase. A technical recession. SA consumers are feeling the pinch...

By Ian Steyn 18 Oct 2018

Goodbye consumers, hello AI!
Goodbye consumers, hello AI!

The job of branded goods and companies is about to get much harder, says Sandra Burger, business unit manager at The MediaShop...

By Sandra Burger 4 Oct 2018

6 top tips for effective customer engagement on mobile
6 top tips for effective customer engagement on mobile

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

By Lynette Hundermark 18 Sep 2018

The tango of Donald Trump and Nike
The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

The "end" of the shopkeeper (and other retail trends)
The "end" of the shopkeeper (and other retail trends)

Self-service retail is swooping across the globe; from online shopping to self-checkout, there's a growing trend in retail environments that focuses on driving efficient and seamless processes to enhance service and CX...

By Wynand Smit 29 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow
Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

Trendzilla alert: Tech builds tailor-made trust
Trendzilla alert: Tech builds tailor-made trust

The hyper-connected multiverse of tomorrow is today. Brands can get washed away, overwhelmed by the virtual trend wave, or they can surf the possibilities in this era of omni-channeling.

By Daniella Shapiro 27 Aug 2018

#WomensMonth: Women need to support each other in the workplace
#WomensMonth: Women need to support each other in the workplace

As the head of consumer experiences at Pernod Ricard South Africa, Elizabeth Lee Ming's role involves optimising customer-centricity across some of the leading brands in the premium spirits category...

By Lauren Hartzenberg 23 Aug 2018

#WomensMonth: Driving the change in wine marketing
#WomensMonth: Driving the change in wine marketing

Carina Gous, the strategic advisor at Bonnievale Wines, has always had an appreciation for winemaking having grown up on a farm in the Keisie valley near Montagu...

By Robin Fredericks 20 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

Are you ready to reach your future customer?
Are you ready to reach your future customer?

Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them?

By Gareth Grant 17 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

Jane Raphaely encourages women to ask 'Why not?'
Jane Raphaely encourages women to ask 'Why not?'

In her opening keynote at the Marie Claire Power Summit, Jane Raphaely noted that every day should be Women's Day. "Yesterday we lived in a man's world. Today we live in a woman's world... I've seen many things happen and I am yet to see women achieving true equality..." Here's what she believes we ought to do about it...

By Jessica Tennant 9 Aug 2018

Private label rises above SA's competitive trading environment
Private label rises above SA's competitive trading environment

Now that the 'Ramaphoria' dust has settled, retailers and manufacturers are needing to come to terms with the fact that GDP growth is stagnant, and as a result, consumer confidence and sales have remained low...

By Lauren Hartzenberg 1 Aug 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

With smartphone usage in SA as high as an estimated 29.2 million (51% of the population), more and more shoppers are making purchases on their mobile phones...

By Sven Schoof 30 Jul 2018

A conscious conversation with Roberta Thatcher of La Mano and The Pantry Market
A conscious conversation with Roberta Thatcher of La Mano and The Pantry Market

The Pantry Market, offering ethically produced, sustainable products in a plastic-free zone, is the newest neighbour on the Keyes Art Mile, Rosebank's art and design district...

By Jessica Tennant 27 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

By Lynette Hundermark 20 Jul 2018

#MobileCommerce: The right product, to the right customer, at the right time
#MobileCommerce: The right product, to the right customer, at the right time

As Cape Union Mart Group's director of e-commerce, Amanda Herson has the mammoth task of ensuring a seamless online experience for some of South Africa's most loved retail brands...

By Lauren Hartzenberg 18 Jul 2018

Screenshot, @9GAG via Instagram
KFC South Africa's hilarious World Cup ad hits 9GAG

Congrats, KFC South Africa, you're now 9GAG famous...

By Andy Walker 5 Jul 2018

#MobileCommerce: Step into the future with mobile
#MobileCommerce: Step into the future with mobile

When mobile phones hit the market in South Africa around 1994, there was a sentiment by many that, having lived life quite effectively without these devices, they simply did not need one...

By Dave Nemeth 4 Jul 2018

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