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MultiChoice team at CXA Awards © .
MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night...

By Juanita Pienaar 16 Aug 2017

#StartupStory: Howler
#StartupStory: Howler

Howler is the consolidation of three events and entertainment platforms that event organisers can use to optimise the planning, promotion, and management of their events...

By Ilse van den Berg 4 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

#CSIMonth: Utilising CSR to create communities that thrive
#CSIMonth: Utilising CSR to create communities that thrive

Diageo SA sees itself as having a responsibility to ensure that its people, its suppliers, and the communities around its operations thrive as a result of the business...

By Lauren Hartzenberg 31 Jul 2017

Vicinity Media launches Visitability Reporting
Vicinity Media launches Visitability Reporting

Today marks the launch of mobile advertising network Vicinity Media's proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign...

By Jessica Tennant 26 Jul 2017

Vusa Zaya, Rémy Martin brand ambassador
Exploring Rémy Martin's Eau-de-Vie

Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails...

By Juanita Pienaar 18 Jul 2017

How SA's recession is impacting consumer spending
How SA's recession is impacting consumer spending

With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June...

By Gareth Pearson 11 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

By Jessica Tennant 30 Jun 2017

Loyal, long-term relationship building with Gen Z
Loyal, long-term relationship building with Gen Z

Just when you're starting to get the hang of millennials, here comes Generation Z. Their oldest members may only just be starting to enter tertiary education, but they pack a purchasing punch...

By Lee Naik 20 Jun 2017

The broad business case for pop-up shops
The broad business case for pop-up shops

The concept of pop-up retail has soared in popularity over the last number of years. Done right, these temporary retail spaces...

By Lauren Hartzenberg 9 Jun 2017

#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017
#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017

Not a regular attendee of foodie events, I wandered from the furthest reaches of the CTICC parking to collect my accreditation...

By Terry Levin 5 Jun 2017

Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...

By Lauren Hartzenberg 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

The millennial mindset and the future of the shopping mall
The millennial mindset and the future of the shopping mall

Millennials have exceptional trendsetting power and businesses are competing to capture their attention and a share of their wallets...

By Lauren Hartzenberg 18 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours
Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct...

By Richard Dunn 10 May 2017

Today, gatekeepers make the worst brand builders
Today, gatekeepers make the worst brand builders

One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression...

By Mike Jones 10 Apr 2017

Why the exhibition industry ISN'T dying - and never will!
Why the exhibition industry ISN'T dying - and never will!

Justin Hawes, MD of exhibition, events and retail display company, Scan Display...

By Justin Hawes 7 Apr 2017

Burgers, breakfasts and beyond with McDonald's SA
Burgers, breakfasts and beyond with McDonald's SA

McDonald's South Africa serves over a million breakfasts every month, meaning that its recent National Breakfast Day promotion...

By Lauren Hartzenberg 6 Apr 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 24 Mar 2017

#SeamlessAfrica: Tackling the omnichannel retail reality
#SeamlessAfrica: Tackling the omnichannel retail reality

‘Omnichannel' is not merely a business buzzword, it's the new retail reality. Amanda Herson, e-commerce director for the Cape Union Mart Group, shared her thoughts...

By Lauren Hartzenberg 20 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

By Brian Berkman 7 Mar 2017

#eComConfex: Become digitally intelligent, or go home
#eComConfex: Become digitally intelligent, or go home

If your business does not have digital intelligence at its core by 2020 you may as well go home. This is according to James McCormick...

By Lauren Hartzenberg 3 Mar 2017

#eComConfex: A crash course in cross-border e-commerce
#eComConfex: A crash course in cross-border e-commerce

As the CEO of the continent's largest online shopping platform, Nigeria-born Chris Folayan knows a thing or two about creating online experiences...

By Lauren Hartzenberg 27 Feb 2017

Ambiente: Feedback from Frankfurt
Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

Trade mark registration: Truworths no longer has "the look"
Trade mark registration: Truworths no longer has "the look"

Ackermans has recently been successful in a precedent setting trade mark dispute against Truworths which was heard by the Supreme Court of Appeal. The trade mark at the centre of the dispute was “THE LOOK”...

By Janine Hollesen 16 Jan 2017

#BizTrends2017: The shift from the experience economy to the transformation economy
#BizTrends2017: The shift from the experience economy to the transformation economy

The world is in a silent revolution. Global consciousness is growing. Passion for mindless luxury is waning. Consumers are increasingly mindful of not only what their chosen product gives them, but how it makes them feel...

By Claudia Roth 11 Jan 2017

How to prevent ads from killing your website
How to prevent ads from killing your website

We've all seen it and we've all hated it. Your webpage begins to load and then, right in mid-load it stalls out. It's not just a brief hiccup, you stare at half a page for an eternity while an ad loads. Get past that ad and then the next one starts...

By Sven Hammar 12 Dec 2016

(c) everythingpossible -
Understanding mass personalisation and why your brand needs it

Mass personalisation is not just a buzzword or international trend making waves overseas. It's here and already making its presence felt in the local consumer market. Here's what you need to know...

By Gareth Pearson 8 Dec 2016

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