Latest showcases

More showcases...
How to use real-time analytics to capatalise on the festive shopping season
How to use real-time analytics to capatalise on the festive shopping season

Christmas is getting earlier and earlier every year and nothing symbolises the start of the Christmas shopping season better than Black Friday. While most of us are not that diligent, according to a recent survey, a growing number of consumers are beginning to start holiday shopping earlier every year, so how can we utilise consumer behaviour to be best prepared?

By Pieter Engelbrecht 1 day ago

(c) prykhodov -
How to keep customers from abandoning your shopping cart

On average customers abandon items in their online shopping carts 69% of the time (an average from 34 different e-commerce studies). This is a shocking figure. The pessimist sees this as a failure to convert customers, but the optimist sees this as an opportunity to make more sales...

By Sven Hammar 2 days ago

'Yule' struggle without solid Christmas sales
'Yule' struggle without solid Christmas sales

Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early...

By Aki Kalliatakis 25 Nov 2016

Why more businesses are choosing to provide discounts and coupons for customers
Why more businesses are choosing to provide discounts and coupons for customers

Offering coupons, discounts and other ways of getting money off products and services to your customers is one of the best ways to improve customer relations and satisfaction...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

Marketing tips for franchisors seeking high-quality franchisees
Marketing tips for franchisors seeking high-quality franchisees

Many franchise owners have found that it is hard to find good franchisees in a difficult economy and, when these can be found, how to attract them in the face of many competing franchises...

By Eric Parker 20 Oct 2016

Image credit: iStock
Is it wise for brands to insult black township consumers who are worth R100bn?

The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile...

By Bandile Ndzishe 12 Oct 2016

Image credit:  and
#InnovationMonth: Mastering innovation and marketing at retail

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it...

By Bandile Ndzishe 28 Sep 2016

How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decision

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

By Stefan Abro 16 Sep 2016

KFC Head cook, Sam Mdluli (who has been with KFC for 25 years) and J’Something
KFC's return to 'It's Finger Lickin' Good'

In 2012, KFC changed their tagline to 'So Good', but South African consumers, stubborn as they are, never stopped licking their fingers...

By Cari Van Wyk 14 Sep 2016

How to make your retail store stand out
How to make your retail store stand out

Are you looking for innovative ways to make your retail store a more appealing place to shop?...

By Boris Dzhingarov, Issued by Monetary Library 14 Sep 2016

Boris Dzhingarov
10 tips for taking product photos that sell themselves

The media you use to sell your products is almost as important as the products themselves, particularly for online stores...

By Boris Dzhingarov, Issued by Monetary Library 13 Sep 2016

#WomensMonth: Kate Schrire and The Creamery of the crop
#WomensMonth: Kate Schrire and The Creamery of the crop

Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business...

By Jessica Tennant 2 Aug 2016

South African retailers fall short on social media
South African retailers fall short on social media

When it comes to retail service, every South African knows that sometimes this can leave a lot to be desired. There are few better ways to gauge just how serious a company is about engaging its customers on service-related issues than by checking out its social media accounts...

By Nick Paul 20 Jul 2016

Bringing bricks and clicks together
Bringing bricks and clicks together

It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married...

By Danette Breitenbach 29 Jun 2016

Image via
#YouthMonth: Marketing to the next generation

The Sunday Times Youth Marketing Conference, which took place on Friday, 10 June, opened with a keynote by Jason Levin, MD of HDI Youth Marketeers, providing an overview of the 12th Sunday Times Generation Next survey...

By Jessica Tennant 15 Jun 2016

Menlyn Park concierges
[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...

By Louise Marsland 1 Jun 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'
[Shopper Marketing] Customers gravitate to the 'Third Place'

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

By Louise Marsland 31 May 2016

The Chewbacca mask and the power of social media in retail
The Chewbacca mask and the power of social media in retail

Social media can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week...

By Sarah Britten 25 May 2016

All infographics ©
When retailers and brands tell the biggest lies

The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust...

By Bandile Ndzishe 10 May 2016

#BrandManagerMonth: Doing wine well
#BrandManagerMonth: Doing wine well

Alison Pearce is the national marketing and sales manager at Accolade Wines South Africa, a major global wine business, with leading wine brands filling their portfolio to the brim...

By Cari Van Wyk 29 Mar 2016

#BrandManagerMonth: Tracy Maclear from Goodyear South Africa
#BrandManagerMonth: Tracy Maclear from Goodyear South Africa

Tracy Maclear shares strategic insights into ensuring brand sustenance for the innovative tyre manufacturer...

By Lauren Hartzenberg 22 Mar 2016

#BrandManagerMonth: Marina Loubser from Coca-Cola SA
#BrandManagerMonth: Marina Loubser from Coca-Cola SA

Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling."

By Jessica Tennant 18 Mar 2016

Image credit:
#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Tennant 16 Mar 2016

Tips for maximising social commerce
Tips for maximising social commerce

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites...

By Charles Mburugu 9 Mar 2016

[Orchids & Onions] VW drives off with award for combining brand and retail in ad
[Orchids & Onions] VW drives off with award for combining brand and retail in ad

In advertising, you have brand, the sexy sister, and you have retail, the ugly sister or, if you prefer, the sexy brother and the ugly brother...

By Brendan Seery 8 Mar 2016

Apidech Ninkhlai–
Where the super growth brands grew (LSM 6 and 7)

Determining (thinking about!) your brand's target market, it is important to know where the market is growing, and from where the growth brands are getting their growth...

By Erik du Plessis and Neil Higgs 16 Feb 2016

The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

By Dave Nemeth 9 Feb 2016

Royalty free © Sirup
Towards multisensory brands

As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

By Dora Jurd 28 Jan 2016

Hello Africa! Tell me how you're doin'!
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016

Next >