Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.
By Danette Breitenbach 18 Nov 2013 12:05
Over five years of developing and delivering a platform that enables retailers, brands, agencies, banks, mobile apps and mobile wallets to work together to make mobile marketing and mobile transacting easy, we have discovered three important lessons for mobile marketing.
By Bevan Ducasse 12 Nov 2013 10:09
Dear marketer, about that SMS you sent me...
By Keanan Reis 25 Oct 2013 07:00
Hooray! You have 20 million loyalty members! But how many of them are active and what does this mean for your business?
By Ros Siddle 11 Oct 2013 05:55
The rise in e-commerce and its associated challenges and opportunities is spurring the need for innovation in the way businesses and their supply chains need to operate, with the emergence of digitally empowered consumers.
By Kate Stubbs 10 Oct 2013 10:30
On 20 August 2013, the National Assembly passed the final version of the Protection of Personal Information Bill (POPI). This final version of POPI is to be submitted to the President for his assent.
By Danette Breitenbach 19 Sep 2013 06:37
We've all heard about Yuppiechef and some have even purchased from the site, but just how did it get so prominent? Along with a careful selection of products, Yuppiechef has developed thought leadership and strong branding by clever use of content marketing.
By Athar Naser 10 Sep 2013 14:30
Will it work? What impact will it have on sports sponsorships? In this article, however, the question is asked: Will such a ban be constitutional?
By Gaelyn Scott 6 Sep 2013 06:31
While social media and search engine marketing might be getting all the attention these days, email continues to be the ultimate ROI powerhouse for marketers, generating an average of just over $40 for every marketing dollar spent
By Luke Wingfield Digby 2 Sep 2013 11:16
What comes to mind when thinking of the sexiest most manly hero archetype? Brain surgeon? Sure. Fire-fighter? Of course. Air force pilot? Oh yeah (gotta love a man in uniform), but an astronaut - now that's just on another level. Or so the marketing team at Axe would like us to think, an astronaut trumps all in making the girls swoon.
By Ruth Cooper 20 Aug 2013 13:31
In an environment where products are jostling for shelf space and consumer attention, category management is key to ensuring your brand stands out among the clutter. But when you're unable to personally be in every store all the time, how do you keep control and manage your products remotely?
By Warren Harding 6 Aug 2013 11:45
NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.
By Danny Groner 30 Jul 2013 05:38
You hear the word bandied about in boardrooms ...'sustainability'... and are left wondering what this actually means to advertisers who have a brief to follow and strategists who have communications plans to develop.
By Melissa Baird 8 Jul 2013 06:31
AdVantage magazine announced this morning that the publication's final issue will be going to print today, Tuesday, 2 July 2013. In circulation for the last 20 years, the magazine's readership covered decision makers in the media, marketing and advertising sector.
By Sindy Peters 2 Jul 2013 12:14
A global war has broken out against smoking and tobacco products, instigated by the World Health Organisation. The war has now entered a new phase with Australia at the forefront. The South African government has indicated that it will soon take up arms and join them.
By Prof Owen Dean 3 Jun 2013 07:50
There was a bit of a stir in the British press recently, with certain companies complaining that the major UK supermarket chains are now using get-ups for their own-label products that are so similar to the get-ups used by the major brand owners that consumer confusion is inevitable.
By Rachel Sikwane 29 May 2013 11:32
A recent article in the New York Post describes the advent of Grand Ambassadors, which is a prognosis of where the experiential activation industry in South Africa could be, given training and investment in brand ambassadors.
By Michelle Francis 16 May 2013 10:49
Every now and again a new innovation answers a number of challenges in an industry so perfectly that it takes off like wildfire. In the display industry, this innovation is fabric.
By Justin Hawes 30 Apr 2013 15:04
Health Minister Aaron Motsoaledi has urged society to support him in his bid to stop the advertising of alcoholic beverages. He announced that draft legislation to provide a total ban is to be presented to Parliament this month.
By Bhekisisa Mncube 26 Apr 2013 07:52
In part 1 of this two-part series, I wrote about why trust is so important in business today and how it has declined across the world. Here, in part 2, I will share why people and brands have to become more trusted in order to succeed in business today.
By Ann Nurock 22 Apr 2013 09:14
LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.
By David Mattin 22 Apr 2013 09:09
SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.
By Ted Leonhardt 20 Apr 2013 12:35
Trust is not some illusive, intangible concept. This is what I have found to be very enlightening, from both research I have conducted and from having worked with some of the biggest African and global brands.
By Ann Nurock 18 Apr 2013 09:17
Seems like everyone needs to have some Shopper Marketing these days. That is capital "S", capital "M". Shopper Marketing. Too good for lower case. All around the world people are nodding sagely at the revelations coming out about how shoppers actually shop. Aside from the debate about what shopper marketing actually is, there are a couple of key points to make.
By Martin Kingdon 28 Feb 2013 11:45
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
Colloquially, the word hyper is often used to convey over-the-top or excessive behaviour - as in "those blue Smarties made my child/dog/girlfriend really hyper". Additionally, over the last three or four decades, it has also come to mean linked. For the purposes of trend prediction, I will go out on a limb and predict that, from 2013, hyper will replace mega, uber and even inter as an urban prefix of choice.
By Terry Levin 30 Jan 2013 11:30
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
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