Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)
By Rod Baker 18 Dec 2014 07:00
How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction...
As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...
By Lynette Hundermark 14 Nov 2014 13:48
The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...
By Claudelle Naidoo 11 Nov 2014 14:00
While the lines between online and offline retail have become blurred and call for a more holistic view, there was once a time when many believed that online retail would destroy its brick-and-mortar counterpart...
By Danette Breitenbach 4 Nov 2014 11:45
We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...
Businesses have to adapt to survive a constantly changing landscape. Certainly, in the mall marketing industry, budgets have shrunk but client's demands are higher than ever...
By Stuart HIll 17 Jul 2014 15:12
All other categories in the liquor sector have a very strong and focused positioning. Why not wines? It seems as if wine estates believe their...
By Rolf Akermann 9 Jul 2014 11:18
RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
By Henry Buell 20 Jun 2014 14:53
Adverts, especially funny adverts, are amongst videos on YouTube that are very popular and many marketers fantasise about how wonderful it would be if their advert became viral and trendy - and their company famous. In today's connected world, however, virality, popularity and fame may not be that desirable.
By Aki Kalliatakis 23 May 2014 13:06
There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.
By Louise Marsland 12 May 2014 05:32
Appointed recently as Head of Marketing for Gumtree South Africa, Claire Cobbledick shares about the transition from her previous role as MD at the Jupiter Drawing Room Cape Town to her current position at what is described as South Africa's largest online classifieds site.
By Ilse van den Berg 28 Apr 2014 10:31
Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication.
By Charles Stretch 15 Apr 2014 10:43