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How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decision

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

By Stefan Abro 16 Sep 2016

KFC Head cook, Sam Mdluli (who has been with KFC for 25 years) and J’Something
KFC's return to 'It's Finger Lickin' Good'

In 2012, KFC changed their tagline to 'So Good', but South African consumers, stubborn as they are, never stopped licking their fingers...

By Cari Van Wyk 14 Sep 2016

How to make your retail store stand out
How to make your retail store stand out

Are you looking for innovative ways to make your retail store a more appealing place to shop?...

By Boris Dzhingarov, Issued by Monetary Library 14 Sep 2016

Boris Dzhingarov
10 tips for taking product photos that sell themselves

The media you use to sell your products is almost as important as the products themselves, particularly for online stores...

By Boris Dzhingarov, Issued by Monetary Library 13 Sep 2016

#WomensMonth: Kate Schrire and The Creamery of the crop
#WomensMonth: Kate Schrire and The Creamery of the crop

Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business...

By Jessica Tennant 2 Aug 2016

South African retailers fall short on social media
South African retailers fall short on social media

When it comes to retail service, every South African knows that sometimes this can leave a lot to be desired. There are few better ways to gauge just how serious a company is about engaging its customers on service-related issues than by checking out its social media accounts...

By Nick Paul 20 Jul 2016

Bringing bricks and clicks together
Bringing bricks and clicks together

It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married...

By Danette Breitenbach 29 Jun 2016

Image via
#YouthMonth: Marketing to the next generation

The Sunday Times Youth Marketing Conference, which took place on Friday, 10 June, opened with a keynote by Jason Levin, MD of HDI Youth Marketeers, providing an overview of the 12th Sunday Times Generation Next survey...

By Jessica Tennant 15 Jun 2016

Menlyn Park concierges
[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...

By Louise Marsland 1 Jun 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'
[Shopper Marketing] Customers gravitate to the 'Third Place'

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

By Louise Marsland 31 May 2016

The Chewbacca mask and the power of social media in retail
The Chewbacca mask and the power of social media in retail

Social media can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week...

By Sarah Britten 25 May 2016

All infographics ©
When retailers and brands tell the biggest lies

The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust...

By Bandile Ndzishe 10 May 2016

#BrandManagerMonth: Doing wine well
#BrandManagerMonth: Doing wine well

Alison Pearce is the national marketing and sales manager at Accolade Wines South Africa, a major global wine business, with leading wine brands filling their portfolio to the brim...

By Cari Van Wyk 29 Mar 2016

#BrandManagerMonth: Tracy Maclear from Goodyear South Africa
#BrandManagerMonth: Tracy Maclear from Goodyear South Africa

Tracy Maclear shares strategic insights into ensuring brand sustenance for the innovative tyre manufacturer...

By Lauren Hartzenberg 22 Mar 2016

#BrandManagerMonth: Marina Loubser from Coca-Cola SA
#BrandManagerMonth: Marina Loubser from Coca-Cola SA

Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling."

By Jessica Tennant 18 Mar 2016

Image credit:
#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Tennant 16 Mar 2016

Tips for maximising social commerce
Tips for maximising social commerce

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites...

By Charles Mburugu 9 Mar 2016

[Orchids & Onions] VW drives off with award for combining brand and retail in ad
[Orchids & Onions] VW drives off with award for combining brand and retail in ad

In advertising, you have brand, the sexy sister, and you have retail, the ugly sister or, if you prefer, the sexy brother and the ugly brother...

By Brendan Seery 8 Mar 2016

Apidech Ninkhlai–
Where the super growth brands grew (LSM 6 and 7)

Determining (thinking about!) your brand's target market, it is important to know where the market is growing, and from where the growth brands are getting their growth...

By Erik du Plessis and Neil Higgs 16 Feb 2016

The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

By Dave Nemeth 9 Feb 2016

Royalty free © Sirup
Towards multisensory brands

As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

By Dora Jurd 28 Jan 2016

Hello Africa! Tell me how you're doin'!
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016

Jenna McArthur
[BizTrends 2016] The next big thing in fashion PR

The PR landscape is constantly evolving and finding new ways and means of reaching communities. Jenna McArthur, owner of fashion PR agency Jenna McArthur PR, maps out what's next in 2016...

By Jenna McArthur 18 Jan 2016

Christmas scents
Christmas scents

It's that time of year - Christmas music plays in the background of malls and stores and decorations hang from every possible place...

By Brandon Bester 17 Dec 2015

Leanne Freeman
The in-store experience: Still the most powerful differentiator in the competitive retail space

These days, in a tough economic climate where competitors fight for control of consumers' hard-earned rands, the retail environment has to work that much harder to keep its customers, and keep them happy...

By Leanne Freeman, Issued by BMi Research 25 Nov 2015

Gareth Pearson
Market research: more than just a once-off investment

So, you've launched a new product or opened a new business unit or even started a whole new company from scratch, and did all your homework in the way of market research beforehand?...

By Gareth Pearson, Issued by BMi Research 24 Nov 2015

Image via Pexels
[TrendTalk] Amazon's new 'billboard' book store

Amazon just opened its first book store in Seattle stocked with books at the same discounted price as on its website. Is this a new disruption for the book publishing industry or just a giant interactive billboard for Amazon..?

By Louise Marsland 6 Nov 2015

Leveraging big data for better business decisions in marketing
Leveraging big data for better business decisions in marketing

Big data and the benefits it can deliver for business...

By Gary Allemann 5 Nov 2015

African hair care market set for massive growth
African hair care market set for massive growth

The hair business in South Africa, Nigeria and Cameroon is estimated to be worth more than $7.6 billion. Of this figure the black hair-care market is worth $4.2 billion. Euromonitor International, which reported on the figures, says the African hair care market will be a massive growth market for the continent...

By Danette Breitenbach 27 Oct 2015

Legacy gives brand the edge
Legacy gives brand the edge

The increased affluent levels in the country - and even the continent - have given rise to a higher uptake of luxury brands. Single malt whisky is one of these brands, as proved by the fact that it is ahead of the total category growth...

By Danette Breitenbach 16 Oct 2015

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