A rebrand is on the cards for CNA and Edgars stores as part of Edcon's turnaround strategy to win back shoppers...
Lauren Hartzenberg 3 days ago
Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me...
Andy Walker 20 Apr 2018
It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...
Wynand Smit 18 Apr 2018
Juanita Pienaar asks Castle Lite director Becky Opdyke how music ties into the message the brand is trying to convey to its consumers, specifically through the Castle Lite 'Unlocks' concerts...
Juanita Pienaar 16 Apr 2018
Diagonally across from our village house and on the opposite corner lies one of the great marketing mysteries of Malta, a retail conundrum that would perplex even Sherlock Holmes - the case of the invisible baker...
Marcus ‘The Maltese Falcon’ Brewster 13 Apr 2018
Daniel Moleka, owner of RedThread Apparel X and first-year student at Fedisa Fashion Design School in Cape Town, has been invited to showcase his 'Immortal' collection at the inaugural Fashion Street Show at the Cannes Film Festival...
Jessica Tennant 10 Apr 2018
Bogosi Motshegwa writes how Castle Lite has proved that one can build a brand thinking from the periphery...
Bogosi Motshegwa 9 Apr 2018
Organisations and their brands need to take consumers into their confidence when facing a crisis. Although this seems straightforward, it is rarely the case...
Madelain Roscher 3 Apr 2018
Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%...
Jessica Tennant 28 Mar 2018
Failing to plan for a reputational crisis happens more often than it is comfortable to think about. Lunice Johnston writes about what steps are crucial to successfully handling a reputational crisis...
Lunice Johnston 27 Mar 2018
As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...
Lauren Hartzenberg 26 Mar 2018
We chat with Studio H founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients...
Ruth Cooper 16 Mar 2018
E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...
Lauren Hartzenberg 12 Mar 2018
Local retailers have an incredible opportunity to get a head-start on competition, by applying the science of digital platform thinking, to transform decades-old practices...
Mpumi Nhlapo 7 Mar 2018
Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...
Lauren Hartzenberg 20 Feb 2018
The Bar One Gym Squad invites township communities in Gauteng, KwaZulu-Natal, Western Cape and the Free State to get active through free and frequent workout sessions...
Lauren Hartzenberg 12 Feb 2018
Like their international counterparts, South African retailers would traditionally run specials where discounts or 'two for the price of one' offers are given for a period of between a few days and a few weeks...
Garth Meier 8 Feb 2018
The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...
Louise Marsland 8 Feb 2018
Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...
Jessica Tennant 7 Feb 2018
When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...
Sandra Steenkamp 5 Feb 2018
In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
Jessica Tennant 2 Feb 2018
If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...
Lauren Hartzenberg 29 Jan 2018
Omo's latest campaign, 'Dirt Is Good', is based on the premise that with Omo Auto, just a quick wash can remove the toughest stains, meaning 'less time washing, more time living'... a life full of play and active, shared experiences with your family and friends. Importantly, this message is not being directed at particular genders...
Jessica Tennant 26 Jan 2018
The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...
Megan Bowman 19 Jan 2018
After about 45 days of extreme effort, intense co-ordinating, crazy ideas and good luck, we managed to complete the most successful rewards-based crowdfunding campaign in South Africa to date with Sugarbird Gin...
Rob Heyns 16 Jan 2018
The travel agency of tomorrow will blend a personal and human touch with digital technologies. Instead of travel agents, we'll see the emergence of...
Jannine Adams 15 Jan 2018
In this two-part report, Trade Intelligence reveals the drivers and trends shaping grocery retail in South Africa in the short to medium term...
Maryla Masojada 11 Jan 2018
Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...
Lindy Lee 11 Jan 2018
In challenging economic times, consumers either choose less expensive brands that allow them to buy more, or opt to buy less and trade up to indulge their tastes for aspirational brands...
Elizabeth Lee Ming 10 Jan 2018
With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...
Nicola Cooper 10 Jan 2018