![[Trends 2015] The year of transformation](http://cdn.biz-file.com/c/1501/249158.jpg)
The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...
By Abey Mokgwatsane 20 Jan 2015 08:20
When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...
By Sid Peimer 20 Jan 2015 08:00
Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.
By Mike Sharman 19 Jan 2015 09:24
I consider the power of smell to be the most intriguing of all the senses. It is a scientific fact that humans can remember about 10,000 distinct odours and, in turn, these can trigger important memories...
By Stephen Sandmann 13 Jan 2015 15:04
Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)
By Rod Baker 18 Dec 2014 07:00
Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...
By Gordon Geldenhuys 4 Dec 2014 14:22
The build-up to the festive season takes meticulous preparation - depending on how particular you are. It also causes untold stress and is always over far too soon...
By Catherine Milward-Bridges 4 Dec 2014 11:14
It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?...
By Kirsty Sharman 28 Nov 2014 08:19
There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology...
By Lynette Hundermark 26 Nov 2014 11:36
How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces...
By Jessica Taylor 25 Nov 2014 08:58
Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...
By Tauriq Moosa 18 Nov 2014 08:15
Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction...
By Paul Roberts, Issued by Why Satisfy 17 Nov 2014 13:30
As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...
By Lynette Hundermark 14 Nov 2014 13:48
The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...
By Claudelle Naidoo 11 Nov 2014 14:00
Part of the value that your business offers is derived from its name; your brand alone may be worth more than the assets of the business itself, however, stop and think just how important the impact of a name is.
By Callie van der Merwe 10 Nov 2014 12:29
While the lines between online and offline retail have become blurred and call for a more holistic view, there was once a time when many believed that online retail would destroy its brick-and-mortar counterpart...
By Danette Breitenbach 4 Nov 2014 11:45
It took six months after the first reporting of the rear windows of Opel Corsa Lites shattering for the manufacturer to issue a recall. Today, this matter would have been handled very differently...
By Danette Breitenbach 3 Nov 2014 10:22
Despite my cynicism about Halloween being just another opportunity for companies to make more money, when we look at these special days from a marketing perspective, there are a few nice lessons that all businesses can learn.
By Aki Kalliatakis 28 Oct 2014 13:38
Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator...
By Danette Breitenbach 22 Oct 2014 09:43
In expanding and marketing products and services into Africa, business owners need to keep in mind that the continent of Africa has 53 countries, hundreds of languages and various cultures, making it a complex task.
By Sumesh Rahavendra 29 Sep 2014 07:46
We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...
By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11
The prohibition of alcohol advertising and raising the age limit for alcohol sales to 21 is an infringement of consumers' rights to choose their own lifestyle...
By Danette Breitenbach 13 Aug 2014 08:03
Businesses have to adapt to survive a constantly changing landscape. Certainly, in the mall marketing industry, budgets have shrunk but client's demands are higher than ever...
By Stuart HIll 17 Jul 2014 15:12
All other categories in the liquor sector have a very strong and focused positioning. Why not wines? It seems as if wine estates believe their...
By Rolf Akermann 9 Jul 2014 11:18
Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future... A customer walks into a bricks and mortar branch to check out a...
By Pete Case, Issued by Gloo 3 Jul 2014 12:20
RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
By Henry Buell 20 Jun 2014 14:53
Adverts, especially funny adverts, are amongst videos on YouTube that are very popular and many marketers fantasise about how wonderful it would be if their advert became viral and trendy - and their company famous. In today's connected world, however, virality, popularity and fame may not be that desirable.
By Aki Kalliatakis 23 May 2014 13:06
![[Net Prophet] Future of retail is consumer-driven](http://cdn.biz-file.com/c/1405/198893.jpg)
eBay's current VP of Marketing Jody Ford made some interesting predictions for the not too distant future of shopping at this year's Net Prophet conference.
By Sindy Peters 22 May 2014 09:53
There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.
By Louise Marsland 12 May 2014 05:32
South Africa
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