Retail Marketing contributor articles in South Africa

Contributors

Latest showcases

Rea Vaya UI Design
by Jonas Kgapola
DB Schenker 50th Anniversary Coffee Table book
by Sue Franco
CVC Consulting
by Melissa Jacobs
Design & fine art portfolio
by Julia White
Phil Wentworth Design Portfolio 2017
by Phillip Wentworth
My Portfolio
by Tebogo Maheya
Street Manace Bulawayo seeks partneship
by Kennedy Amos
Portfolio
by Photo Restoration
Steward Bank
by grant stanley
Cape Town Medical Museum
by Shannon Flewellen
Shannon Flewellen
by Shannon Flewellen
3d and Photoshop Models
by grant stanley
Fespa 2015
by grant stanley
Fespa Design and Renders
by grant stanley
Space, Imagination and connection
by Lara segal
Portfolio
by Brenda Chambers

#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...

By Dave Nemeth 2 hours ago

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase...

By Gill Randall 2 hours ago

#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

By Charlene Olivier 1 day ago

#BODJHB: Chris Weylandt on the basics of retail

On day two of the Johannesburg version of Business of Design, Chris Weylandt explained his tactics to competing or rather leading in the retail game...

By Jessica Tennant 3 days ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 17 Oct 2017

Being the man in the supermarket

Is it enough when consumers merely know about your product or its benefits?

By Senzo Xulu 16 Oct 2017

Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

Dove apologises for ‘racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes

Instead of being faced with a lineup of fashion models, shoppers will be spotting some of their favourite familiar faces on marketing material around Canal Walk...

By Lauren Hartzenberg 3 Oct 2017

Sunday Times Top Brands Awards: Be outstanding

It was all about being the best of best at this year's Sunday Times Top Brands Awards and this year the best of the best was Vodacom...

By Danette Breitenbach 28 Sep 2017

How will you speed through the digital trough of disillusionment?

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town...

By Ilse van den Berg 22 Sep 2017

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range...

By Jessica Tennant 20 Sep 2017

#SACSCCongress: The artisanal food revolution and the modern retail space

Retail futurist Howard Saunders discusses some of the shifts in consumer mindset and retail brand innovation...

By Lauren Hartzenberg 14 Sep 2017

How millennials are changing shopping patterns

With millennials poised to become the most powerful demographic in terms of purchasing power, retailers need to understand how they interact differently with retail, technology, and the overall experience of shopping...

By Boris Dzhingarov, Issued by Monetary Library 12 Sep 2017

Small things can produce massive results

Sometimes, when I'm wandering around I'm absolutely amazed at how many traders get it wrong. With a little thought they could do so much better. It's just mostly simple and obvious things...

By Chris Brewer 28 Aug 2017

Delivering a true omnichannel experience: what you need to know

With so many buzz words thrown around, omnichannel amongst them, it seems that retailers have completely lost sight on what a shopping experience is about...

By Lynette Hundermark 23 Aug 2017

#CEMAfrica2017: Empowered customer experiences lie in multi-focused design

Sven Schoof, head of customer experience at Spree, discusses how to empower customers to interact with your brand...

By Lauren Hartzenberg 21 Aug 2017

MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night...

By Juanita Pienaar 16 Aug 2017

#StartupStory: Howler

Howler is the consolidation of three events and entertainment platforms that event organisers can use to optimise the planning, promotion, and management of their events...

By Ilse van den Berg 4 Aug 2017

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

#CSIMonth: Utilising CSR to create communities that thrive

Diageo SA sees itself as having a responsibility to ensure that its people, its suppliers, and the communities around its operations thrive as a result of the business...

By Lauren Hartzenberg 31 Jul 2017

Vicinity Media launches Visitability Reporting

Today marks the launch of mobile advertising network Vicinity Media's proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign...

By Jessica Tennant 26 Jul 2017

Exploring Rémy Martin's Eau-de-Vie

Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails...

By Juanita Pienaar 18 Jul 2017

How SA's recession is impacting consumer spending

With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June...

By Gareth Pearson 11 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

By Jessica Tennant 30 Jun 2017

Loyal, long-term relationship building with Gen Z

Just when you're starting to get the hang of millennials, here comes Generation Z. Their oldest members may only just be starting to enter tertiary education, but they pack a purchasing punch...

By Lee Naik 20 Jun 2017