As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...
By Lynette Hundermark 14 Nov 2014 13:48
The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...
By Claudelle Naidoo 11 Nov 2014 14:00
While the lines between online and offline retail have become blurred and call for a more holistic view, there was once a time when many believed that online retail would destroy its brick-and-mortar counterpart...
By Danette Breitenbach 4 Nov 2014 11:45
We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...
Businesses have to adapt to survive a constantly changing landscape. Certainly, in the mall marketing industry, budgets have shrunk but client's demands are higher than ever...
By Stuart HIll 17 Jul 2014 15:12
All other categories in the liquor sector have a very strong and focused positioning. Why not wines? It seems as if wine estates believe their...
By Rolf Akermann 9 Jul 2014 11:18
RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
By Henry Buell 20 Jun 2014 14:53
Adverts, especially funny adverts, are amongst videos on YouTube that are very popular and many marketers fantasise about how wonderful it would be if their advert became viral and trendy - and their company famous. In today's connected world, however, virality, popularity and fame may not be that desirable.
By Aki Kalliatakis 23 May 2014 13:06
There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.
By Louise Marsland 12 May 2014 05:32
Appointed recently as Head of Marketing for Gumtree South Africa, Claire Cobbledick shares about the transition from her previous role as MD at the Jupiter Drawing Room Cape Town to her current position at what is described as South Africa's largest online classifieds site.
By Ilse van den Berg 28 Apr 2014 10:31
Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication.
By Charles Stretch 15 Apr 2014 10:43
Waiting in line to try on clothes can be a tiresome process and the least the customer expects is a friendly employee and a clean changeroom. Is that too much to ask?
By Kelly Summerfield 20 Mar 2014 08:00
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
South Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints.
Public relations is routinely under-rated or over-looked when it comes to strategy in small to medium enterprises. That often comes down to reasons which include insufficient budget, a perception of poor value-add and the tendency to lump PR into marketing, where it is seen as secondary to other activities.
By Hayley Turner 14 Feb 2014 13:34