The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.
By Danette Breitenbach 16 Apr 2014 06:46
Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication.
By Charles Stretch 15 Apr 2014 10:43
So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.
By Amanda Cromhout 9 Apr 2014 06:07
Waiting in line to try on clothes can be a tiresome process and the least the customer expects is a friendly employee and a clean changeroom. Is that too much to ask?
By Kelly Summerfield 20 Mar 2014 08:00
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
South Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints.
By Pete Case, Issued by Gloo 12 Mar 2014 13:55
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.
By Danette Breitenbach 20 Feb 2014 11:39
Public relations is routinely under-rated or over-looked when it comes to strategy in small to medium enterprises. That often comes down to reasons which include insufficient budget, a perception of poor value-add and the tendency to lump PR into marketing, where it is seen as secondary to other activities.
By Hayley Turner 14 Feb 2014 13:34
Forecourts average 1,000 till transactions per day. If you look at the convenience market, the forecourt is today's 24/7 destination shop where you can buy anything from sweets to newspapers, ice to charcoal.
By Danette Breitenbach 12 Feb 2014 06:40
Why is it that you can only take a certain number of clothes into the changing room at a time? Do you really have to get dressed, go back out, fetch the other items you want and repeat the process again?
By Kelly Summerfield 6 Feb 2014 07:00
I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.
By Justin Hawes 23 Jan 2014 07:03
2013 was another banner year for self-service in South Africa. We have seen the online market grow in leaps and bounds, with more and more people using their tablets, smartphones and PCs to do everyday transactions rather than standing in queues and waiting on hold for call centre agents.
By Kevin Meltzer 17 Jan 2014 14:00
Given the pervasiveness of mobiles in South Africa, one would expect it to influence the retail sector greatly. However this is not the case says Jesse Green of Perk, a company that works with retailers to engage shoppers on their mobiles while in-store.
By Danette Breitenbach 16 Jan 2014 07:38
The world of advertising is no stranger to adverts that those who commissioned and created them... wish they hadn't.
By Rod Baker 18 Dec 2013 05:58
Michael Wood, co-founder and director of Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and sub-Saharan Africa, looks back on 2013 to identify key learnings for brands.
By Michael Wood, Issued by Aperio 17 Dec 2013 12:09
Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
By Danette Breitenbach 17 Dec 2013 08:48
Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.
By Danette Breitenbach 18 Nov 2013 12:05
Over five years of developing and delivering a platform that enables retailers, brands, agencies, banks, mobile apps and mobile wallets to work together to make mobile marketing and mobile transacting easy, we have discovered three important lessons for mobile marketing.
By Bevan Ducasse 12 Nov 2013 10:09
Dear marketer, about that SMS you sent me...
By Keanan Reis 25 Oct 2013 07:00
Hooray! You have 20 million loyalty members! But how many of them are active and what does this mean for your business?
By Ros Siddle 11 Oct 2013 05:55
The rise in e-commerce and its associated challenges and opportunities is spurring the need for innovation in the way businesses and their supply chains need to operate, with the emergence of digitally empowered consumers.
By Kate Stubbs 10 Oct 2013 10:30
On 20 August 2013, the National Assembly passed the final version of the Protection of Personal Information Bill (POPI). This final version of POPI is to be submitted to the President for his assent.
By Danette Breitenbach 19 Sep 2013 06:37
We've all heard about Yuppiechef and some have even purchased from the site, but just how did it get so prominent? Along with a careful selection of products, Yuppiechef has developed thought leadership and strong branding by clever use of content marketing.
By Athar Naser 10 Sep 2013 14:30
Will it work? What impact will it have on sports sponsorships? In this article, however, the question is asked: Will such a ban be constitutional?
By Gaelyn Scott 6 Sep 2013 06:31
While social media and search engine marketing might be getting all the attention these days, email continues to be the ultimate ROI powerhouse for marketers, generating an average of just over $40 for every marketing dollar spent
By Luke Wingfield Digby 2 Sep 2013 11:16
What comes to mind when thinking of the sexiest most manly hero archetype? Brain surgeon? Sure. Fire-fighter? Of course. Air force pilot? Oh yeah (gotta love a man in uniform), but an astronaut - now that's just on another level. Or so the marketing team at Axe would like us to think, an astronaut trumps all in making the girls swoon.
By Ruth Cooper 20 Aug 2013 13:31
In an environment where products are jostling for shelf space and consumer attention, category management is key to ensuring your brand stands out among the clutter. But when you're unable to personally be in every store all the time, how do you keep control and manage your products remotely?
By Warren Harding 6 Aug 2013 11:45
NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.
By Danny Groner 30 Jul 2013 05:38
You hear the word bandied about in boardrooms ...'sustainability'... and are left wondering what this actually means to advertisers who have a brief to follow and strategists who have communications plans to develop.
By Melissa Baird 8 Jul 2013 06:31
